0:00intro cases display
This medium close-up shot frames the woman's upper body and hands, holding a fanned-out arrangement of five vibrant CASETiFY phone cases towards the camera. Her face is partially obscured by the cases and a white square graphic overlay. The background is a soft, blurry indoor setting with light-colored walls, suggesting a home or studio environment. Soft, natural lighting illuminates the scene from the front and side, creating gentle shadows that add depth to the cases. The cases display diverse, colorful artistic illustrations, including purple with female figures, orange with flowers, and black with cowgirls. A white square overlay with 'CASETiFY ARTISTS' in black text and 'Mel Stringer' in handwritten script is positioned prominently at the top of the frame. The overall color palette is bright and inviting, showcasing the artistic nature of the products. The camera remains static throughout this introductory shot, allowing the viewer to absorb the variety of designs.
0:00unwrapping package
A medium shot frames the woman from the chest up, positioned centrally against a light-colored wall in an indoor setting. The background is slightly blurred but reveals a hint of a green plant and a dog bed on the left, suggesting a comfortable, lived-in space. Bright, even lighting illuminates the scene from the front, highlighting the details of her face and the package. She is actively unwrapping a large, rectangular package covered in white paper patterned with black CASETiFY logos and symbols. Her hands are busy with the packaging, gradually revealing a plain white box underneath. A white square overlay with 'CASETiFY ARTISTS' in black text is fixed at the top of the screen. At the bottom, a white text overlay reads 'hi my name is Mel Stringer'. The scene conveys an anticipatory and engaging mood.
0:03holding casetify box
This medium shot maintains the same framing as the previous scene, showing the woman from the chest up, positioned against the light-colored wall with a softly blurred background. Bright, consistent lighting continues to illuminate her and the object she holds. She is now holding a pristine, plain white rectangular box, presumably the CASETiFY product packaging, directly in front of her chest, facing the camera. The box is closed, its simple design contrasting with the more intricate cases seen earlier. The woman has a pleasant smile and looks directly towards the camera, conveying a sense of pride and introduction. The 'CASETiFY ARTISTS' overlay remains at the top of the screen. A white text overlay at the bottom now says 'and I'm an artist working with CASETiFY'. The shot is static, emphasizing the direct address to the viewer and the clear presentation of the product packaging.
0:04open casetify box
In this medium close-up, the focus is on the woman's face and the interior of the white CASETiFY box she is holding open. Her upper body is framed, with the same softly blurred indoor background visible. Bright, natural lighting highlights the contents of the box and her features. Inside the white box, several distinct phone cases are neatly arranged in individual compartments, showcasing a variety of vibrant designs and colors. The woman looks down into the box with a gentle, pleased expression, suggesting satisfaction with her creations. The 'CASETiFY ARTISTS' overlay is still present at the top of the frame. The arrangement of the cases within the box is orderly and appealing, emphasizing the product's presentation. The camera remains static, allowing for a clear view of the products and the artist's reaction.
0:05applying screen protector
This medium close-up shot focuses primarily on the woman's hands and the transparent purple phone case, with her face slightly out of focus in the background. The indoor setting remains consistent. Bright, natural lighting illuminates the scene, highlighting the translucent material of the case and the details of her hands. She is meticulously peeling off a clear protective film from the back of the phone case. The case features several illustrated female figures in various poses. Her fingers, adorned with long, light-colored nails, are carefully performing the task, demonstrating care for the product. The 'CASETiFY ARTISTS' overlay is present at the top. A text overlay at the bottom reads 'the iPhone 17 recently got released'. The shot emphasizes the tactile interaction with the product and its readiness for use. The camera remains static.
0:06showing purple case
A medium close-up shot presents the woman's hands holding a transparent purple phone case directly towards the camera, showcasing its detailed design. Her face is visible in the blurred background, maintaining a confident and engaging expression. The indoor setting with soft lighting continues from previous scenes. The phone case is made of a translucent purple material and features five unique, vibrant illustrations of female figures with diverse body types and styles. These illustrations are in white with black outlines and pastel color accents. The 'CASETiFY ARTISTS' overlay is displayed at the top of the frame. A text overlay at the bottom announces 'and so did a whole bunch of my iPhone 17 cases'. The camera is static, allowing the viewer to clearly see the artwork on the case, presented with pride by the artist.
0:07case and tablet artwork
This shot offers a top-down, medium close-up perspective of a wooden desk surface, featuring the transparent purple phone case on the left and a digital tablet on the right. In the background, elements of a workspace are visible, including a white computer keyboard and a green plant in a clear vase, providing context. Bright, even overhead lighting illuminates the entire surface. The woman's hands are prominent in the frame; one hand holds the purple phone case, while the other uses a sleek white stylus to interact with an illustration on the tablet screen. The tablet displays several colorful, cartoon-style female figures, which are the digital representations of the artwork featured on the phone cases. The 'CASETiFY ARTISTS' overlay is fixed at the top of the screen. The text overlay from the previous scene, 'and so did a whole bunch of my iPhone 17 cases', is still visible. The scene transitions from product display to the creative process, illustrating the digital origin of the designs. The camera is static.
0:09purple case mirror reflection
This medium close-up shot is uniquely framed through the reflection in a circular wooden-framed mirror. The woman's reflection is seen holding the transparent purple phone case with illustrated female figures. The background within the reflection appears to be a light-colored room. Soft, even lighting, characteristic of indoor natural light, is reflected in the mirror, gently illuminating the scene. The woman holds the phone case, adorned with diverse female illustrations in white with black outlines and pastel colors, with its back facing the reflective surface, thus visible to the camera. She slightly adjusts the position of the case, showcasing its design. The 'CASETiFY ARTISTS' overlay is fixed in the upper part of the reflection. A white text overlay at the bottom states, 'I love how bright and sharp my illustrations'. The shot offers a creative and engaging way to display the product while subtly including the artist.
0:10close up purple case
An extreme close-up focuses intensely on the back of the transparent purple phone case. The camera lenses of the phone, typically three in a triangular arrangement, are clearly visible, contrasting with the light-colored phone back. The rest of the background is extremely blurred, suggesting the woman's face or body just behind the case. Bright, even lighting highlights the vibrant illustrations of female figures, which are meticulously rendered in white with black outlines and pastel color accents, adhered to the case. The woman's hands, with their long, clear/white polished nails, gently hold the case, slowly rotating it to provide different angles and perspectives of the artwork. The 'CASETiFY ARTISTS' overlay is positioned at the top of the frame. A text overlay at the bottom reads, 'look on the cases and how strong and durable they are'. This shot emphasizes the quality and artistic detail of the product.
0:12clear case mirror reflection
This medium close-up is framed through the reflection in the same circular wooden-framed mirror as previous mirror shots. The woman's reflection is visible, holding a clear phone case adorned with illustrated figures and a butterfly. The reflected background shows a room with light walls. Soft, consistent reflected lighting illuminates the scene. The woman holds the clear phone case, which features a variety of cartoon female figures and a blue butterfly, all designed in white with black outlines and colorful accents. The back of the case is prominently displayed towards the camera through the mirror, and she maintains a neutral, observant expression. The 'CASETiFY ARTISTS' overlay is visible in the upper part of the reflection, and the text overlay 'look on the cases and how strong and durable they are' continues at the bottom. This shot is part of a sequence showcasing different case designs via mirror reflection.
0:13close up clear case
An extreme close-up shot zeroes in on the back of a transparent clear phone case, highlighting its intricate illustrations and the phone's camera module. The three black camera lenses stand out against the phone's light-colored back. The background is completely blurred, isolating the product as the main subject. Bright, even lighting accentuates the crisp details of the artwork. The case features several distinct illustrated female figures and a prominent blue butterfly, rendered in white with black outlines and soft pastel color accents, creating a whimsical and artistic design. The woman's hands, with their long, elegant, light-colored polished nails, carefully hold and slightly rotate the case, allowing the viewer to appreciate the full scope of the artwork. The 'CASETiFY ARTISTS' overlay remains at the top, and the text overlay 'look on the cases and how strong and durable they are' continues to be displayed. This shot emphasizes the artistic quality and physical presence of the case.
0:15orange case mirror reflection
This medium close-up is again presented through the reflection in a circular wooden-framed mirror, showing the woman's reflection holding a transparent orange phone case. The reflected background is a light-colored room. Soft, diffused lighting, typical of indoor settings, is reflected, illuminating the scene and the product. The woman holds the transparent orange phone case, which is decorated with numerous cartoon-style flowers in red, pink, orange, and white, each featuring a smiling face. The back of the case is clearly visible in the mirror's reflection, and she maintains a neutral expression as she presents it. The 'CASETiFY ARTISTS' overlay is seen in the upper part of the reflection. A white text overlay at the bottom reads, 'I've been using CASETiFY cases for the past 5 years'. This shot continues the sequential display of her varied case designs, emphasizing the playful and bright aesthetic of this particular case.
0:16close up orange case
An extreme close-up frames the back of the transparent orange phone case, meticulously detailing its design. The phone's three black camera lenses are visible against its light-colored back, set within the orange case frame. The background is completely blurred, drawing all attention to the case. Bright, even lighting enhances the vivid colors and crisp details of the illustrations. The case features a pattern of cheerful, cartoon-style flowers in various shades of red, pink, orange, and white, each adorned with a friendly smiling face. A cute pink caterpillar character is also visible near the bottom, adding a whimsical touch. The woman's hands, with their long, manicured, light-colored nails, gently hold and rotate the case, offering a comprehensive view of the intricate artwork. The 'CASETiFY ARTISTS' overlay remains at the top, and the text 'I've been using CASETiFY cases for the past 5 years' continues at the bottom. This shot highlights the playful and colorful aspects of her designs.
0:17black case mirror reflection
This medium close-up shot is once more viewed through the reflection in a circular wooden-framed mirror. The woman's reflection is centered, holding a black phone case adorned with distinctive cowgirl illustrations. The reflected background depicts a light-colored room. Soft, ambient lighting, characteristic of indoor environments, is reflected, providing clear visibility of the scene. The woman holds the black phone case, which features whimsical illustrations of brown-skinned cowgirls riding small, pink-nosed cows. The illustrations are primarily in white with pink and brown accents, creating a playful Western theme. Her expression remains neutral and focused on presenting the case. The 'CASETiFY ARTISTS' overlay is visible in the upper part of the reflection. A text overlay at the bottom states, 'and have been really impressed with the durability'. This shot showcases another unique design from her collection.
0:19close up black case
An extreme close-up shot focuses precisely on the back of the black phone case, showcasing its unique cowgirl illustrations and the phone's camera module. The three black camera lenses are clearly visible against the phone's light-colored back, encircled by the black case. The background is utterly blurred, ensuring the case is the sole point of interest. Bright, even lighting intensely highlights the playful artwork. The case features multiple illustrations of dark-skinned cowgirl figures, wearing pink hats and boots, riding small, white and pink cows. The illustrations are predominantly in white with vibrant pink, brown, and yellow accents, against the black case, creating a bold, eye-catching design. The woman's hands, with their long, elegant, light-colored polished nails, carefully hold and rotate the case, revealing the details of each illustration. The 'CASETiFY ARTISTS' overlay is present at the top, and the text overlay 'and how they protect my phone' appears at the bottom. This scene effectively highlights the distinctiveness and artistic flair of the design.
0:22portrait case mirror reflection
This medium close-up shot is again captured through the reflection in a circular wooden-framed mirror, with the woman's reflection holding a phone case featuring a stylized portrait illustration. The reflected background reveals a light-colored room. Soft, consistent indoor lighting is reflected, ensuring clear visibility. The woman holds the phone case, which has a vibrant, abstract portrait of a female face with striking yellow sunglasses, purple skin tones, and pink accents. The case itself has a bright red frame. Her expression is neutral and focused on displaying the product. The 'CASETiFY ARTISTS' overlay is visible in the upper part of the reflection. A text overlay at the bottom reads, 'I also love that CASETiFY'. This shot showcases a different, more abstract artistic style within her collection, emphasizing diversity in design.
0:24close up portrait case
An extreme close-up shot is dedicated to the back of the phone case with a stylized portrait illustration, emphasizing its intricate details and the phone's camera setup. The phone's three black camera lenses are visible against its light-colored back, framed by the case's red border. The background is completely blurred, making the case the undeniable focal point. Bright, even lighting brilliantly illuminates the colorful artwork. The case features a bold, abstract portrait of a female face characterized by striking yellow sunglasses, vibrant pink and purple skin tones, and subtle facial features. The art style is graphic and expressive, covering most of the case's back. The woman's hands, with their long, manicured, light-colored nails, carefully hold and gently rotate the case, allowing a full appreciation of the artistic complexity. The 'CASETiFY ARTISTS' overlay is at the top, and the text overlay 'works with lots of other artists' is at the bottom. This shot highlights the expressive and colorful nature of this particular design.
0:25strawberry case mirror reflection zoom
This medium close-up shot is framed through the reflection in a circular wooden-framed mirror. The woman's reflection is visible, centered, holding a black-framed phone case adorned with charming strawberry illustrations. The reflected background shows a light-colored room. On the wooden surface in front of the mirror, various small items are visible, including a roll of patterned tape, a yellow blob-shaped object, and an orange rectangular item, adding a touch of personal detail to the setting. Soft, even reflected lighting illuminates the scene. The woman holds the black-framed phone case, which features a clear back adorned with a delightful pattern of red strawberries, green stems, and small white flowers. She keeps a neutral, focused expression as she presents the case. The 'CASETiFY ARTISTS' overlay is positioned in the upper part of the reflection. Multiple text overlays appear sequentially, starting with 'from around the world' and continuing to 'so you can feel confident that you're supporting real artists and buying their original designs'. The camera executes a slow, deliberate zoom-in, gradually bringing the strawberry-patterned phone case closer and enhancing its visibility within the reflection. The scene emphasizes both the product's design and the artist's message about supporting creators.
0:29overhead case collection
This overhead shot provides a comprehensive view of multiple CASETiFY phone cases artfully arranged on a light-colored wooden table or desk. The framing captures a rich assortment of designs, showcasing the artist's full collection. In the blurred background, a blue and pink geometric patterned object is subtly visible, adding a touch of color and depth to the setting. Bright, even overhead lighting illuminates the cases, making their vibrant colors and intricate details stand out. The cases feature a diverse range of illustrations, including cowgirls on cows, cheerful flowers with smiling faces, abstract female portraits with bold colors, and whimsical character designs. The collection is scattered and slightly overlapping, giving a curated yet accessible feel. The 'CASETiFY ARTISTS' overlay is positioned at the top of the frame. A text overlay states, 'my full collection is on the CASETiFY website right now so go and check it out'. The camera executes a slow panning motion to the right, gradually revealing more of the collection and inviting the viewer to explore the designs.
0:35casetify artists logo outro
This scene presents a static, full-frame display of the 'CASETiFY ARTISTS' logo. The background is split horizontally into two distinct color blocks: the upper half is a soft, light pink, and the lower half is a vibrant royal blue, creating a bold and modern aesthetic. The logo itself is a white square with a clean black border, positioned centrally and slightly angled. Inside the square, 'CASETiFY ARTISTS' is written in a clear, sans-serif black font. Two small, striking red dots are placed precisely on the 'i's in 'ARTISTS', adding a subtle pop of color and brand identity. The lighting is digital and even, ensuring clarity and crispness of the graphic elements. There is no camera motion; the logo remains fixed, serving as a clear and professional end screen or brand identifier. The overall mood is modern, artistic, and branded, effectively concluding the video with a clear call to action or brand recognition.
