0:00unwrapping cardboard box
The scene is an overhead shot, framed tightly on a rectangular brown cardboard box. The box is sealed with clear packaging tape, which has a repeating 'SELKIRK' logo printed in black. The background is a dark, possibly matte black, surface with a subtle texture. The lighting is even and diffused, creating soft shadows around the box, suggesting an indoor studio setting. Two human hands, with light to medium skin tone, are positioned at the bottom of the frame, holding the box. One hand has a thin black bracelet on the wrist. Small white rectangular particles are falling, resembling stylized snowflakes or glitter, creating a magical or festive atmosphere. The camera is static, maintaining a direct top-down perspective, emphasizing the product packaging.
0:02opening cardboard box
The overhead shot continues, focused on the brown cardboard box. The hands from the previous scene are now actively working to open the box. The right hand, wearing a black elastic bracelet, uses a small, sharp tool (possibly a box cutter or knife) to slice through the 'SELKIRK' branded tape running down the center of the box. The left hand is resting on the left side of the box, stabilizing it. Small white rectangular particles continue to fall from above. The interior of the box reveals a dark, presumably black, hard-shell case. The lighting remains even and the background is still the textured dark surface. The action is quick and precise, transitioning from sealed packaging to product reveal.
0:03unboxing hard case
The scene transitions to an overhead view of the black hard-shell case, which is now resting on the dark textured surface. The right hand, with the black bracelet, lifts the case out of the cardboard box. The case is sleek and robust, with a prominent 'BOOMSTIK' logo in white on a silver rectangular plaque at its center. The hand then skillfully unlatches two silver clamps on the right side of the case, preparing to open it. The white rectangular particles continue to fall, maintaining the thematic aesthetic. The lighting is still soft and even, highlighting the metallic sheen of the case's accents. The perspective remains top-down, emphasizing the unboxing experience.
0:05opening case revealing contents
The camera shifts slightly to reveal the black hard-shell case fully opened, lying flat on the dark textured surface. The interior of the case is lined with black foam padding, possibly egg-crate style, designed to securely hold the contents. Inside, a pickleball paddle (black and red with white accents), a small red drawstring pouch, and some white documents or cards are neatly arranged. The hands reach in to pick up the small red pouch. The falling white rectangular particles are still visible, adding a dynamic element. The lighting is bright and even, illuminating the items within the case. The top-down angle provides a clear view of the organized contents.
0:07retrieving red pouch and card
The scene continues with an overhead perspective of the open hard case and its contents. The right hand, with the black bracelet, carefully lifts the small red drawstring pouch, revealing more of the white documents underneath. The pouch is textured, possibly velvet or a similar soft fabric. After setting the pouch down, the hands move to pick up a dark grey or black rectangular card from the case. The card has a carbon fiber-like pattern and the 'BOOMSTIK' logo prominently displayed in white. The white rectangular particles persist in their descent, creating a continuous visual effect. The lighting remains consistent, highlighting the textures of the pouch and card. The text overlay 'THIS YEAR'S WISH LIST' appears in bold white sans-serif font across the center of the frame, aligning with the reveal of the items.
0:09showcasing pickleball paddle
The camera maintains an overhead shot of the open hard case, revealing the main item: a pickleball paddle. The hands carefully pick up the paddle, holding it vertically with the head facing upwards. The paddle is predominantly black with striking red, angular 'S' shaped graphics and white 'SELKIRK' branding at the top. The grip is white. The falling white rectangular particles continue, now interspersed with small white snowflake-like icons, enhancing the 'wish list' or 'holiday gift' theme. The text overlay 'STARTS WITH A BOOM' appears in white sans-serif font across the lower half of the frame. The lighting remains bright, emphasizing the paddle's design and colors against the dark background. The scene highlights the paddle as the central product.
0:13close up paddle handle
The scene shifts to a slightly closer, more dynamic shot focusing on the handle of the pickleball paddle. The paddle is held vertically by the hands, and the right hand (with the black bracelet) is seen caressing the surface of the paddle face with its fingertips. The white grip and the red band on the handle, which reads 'INERTIA TUNED' and 'S LABS', are clearly visible. The black textured foam lining of the open case is blurred in the background, implying the paddle is still within its context but the focus is now on its details. The white rectangular particles continue to fall, maintaining the visual theme. The lighting accentuates the textures and details of the paddle's construction, such as the perforated grip. The camera appears to be slightly tilted, offering a more engaging perspective than a direct overhead shot.
0:15full paddle with cta
The camera pulls back to a wider shot, similar to the one at 0:09, showing the entire pickleball paddle held vertically above the open black hard case. The paddle's black, red, and white design is prominently displayed, with the 'SELKIRK' logo at the top and the 'BOOMSTIK' branding visible on its face. The hands hold the paddle steady. The open case with its foam lining is visible in the background, slightly blurred. The falling white rectangular particles are still present. A large, bold white text overlay reads 'SHOP PROJECT BOOMSTIK®', acting as a clear call to action. The overall lighting is consistent, providing a bright and clean presentation of the product. The scene encourages viewers to purchase the paddle by showcasing it fully and providing a direct instruction.
0:18final branding and cta
The scene transitions to a full-frame graphic overlay with a subtle product image in the background. The black hard case and the pickleball paddle are faintly visible behind the text, creating a sense of depth and context, though they are mostly obscured. The white rectangular particles continue to fall, now against a darker, slightly reddish-tinted background, adding a dramatic effect. Large, stylized white text 'PROJECT BOOMSTIK' dominates the upper part of the frame. Below it, in smaller white text, 'AVAILABLE NOW' appears, followed by 'SELKIRK.COM' in red. At the very bottom, a red 'S LABS' logo is displayed. The overall color palette is dark, with strong contrasts of white and red text, creating a powerful and conclusive brand message. The lighting is low-key, focusing on the graphic elements.
