0:00grocery store aisle
The scene opens with a first-person perspective, looking down into a dark grey, metal wire grocery cart as it is being pushed through a brightly lit grocery store aisle. The cart's front wheels and bottom structure are clearly visible in the foreground, indicating forward motion. On the right side of the frame, display cases filled with various packaged meat products, predominantly in shades of red and white, are bathed in an intense purple-pink fluorescent lighting, giving the meat an artificial, vibrant glow. On the left, similar display cases are present but less distinct. The background features blurred figures of other shoppers and store fixtures, suggesting a busy environment. Overhead fluorescent lights provide a cool, somewhat sterile general illumination. Text overlays read 'DIDN'T YOU HEAR?' and 'the grocery store is CANCELLED in 2025!', with a green banner at the bottom stating 'Cyber Monday Deal: Free Filet Mignons, NY Strips, or Ribeyes + $100 off your membership'.
0:02butcherbox products display
This scene presents an overhead, static shot showcasing a diverse and abundant array of packaged meat and poultry products from ButcherBox. These products are neatly arranged on a flat, light-colored surface, likely a kitchen countertop. The packaging primarily consists of clear plastic vacuum seals, allowing the fresh cuts of beef, such as steaks and ground beef, and pale pink chicken breasts to be clearly visible. Detailed labels like 'Grass-Fed', 'Organic & Free Range', 'Farmer Focus', and 'ButcherBox' are prominent, along with nutritional information and weight specifics. The variety includes multiple cuts, weights, and types of meat, filling almost the entire frame. The natural reds of the beef and pale pinks of the chicken are contrasted by the white and green branding on the packaging, creating a clean and appealing visual. Text overlays 'ButcherBox has OVER 100 options for high-quality protein' are displayed at the top, while the 'Cyber Monday Deal' banner remains at the bottom.
0:07delivery box at door
An elevated, eye-level shot captures a light brown cardboard delivery box prominently labeled 'BUTCHERBOX' resting on a dark brown, textured doormat. The box is rectangular and appears sturdy, indicating its contents are well-protected. It is positioned directly in front of a residential doorway, which features a light cream-colored frame and a partial view of an exterior wall. The ground leading up to the door is a light, clean concrete surface. The scene is brightly lit by natural sunlight, suggesting a clear day, casting soft shadows. The overall impression is one of a convenient home delivery. Text overlay 'shipped straight to your door.' is displayed at the top, and the green 'Cyber Monday Deal' banner is at the bottom.
0:08grocery store meat counter wide
The camera executes a slow, deliberate pan across a long, brightly lit refrigerated display case within a grocery store's meat and seafood section. The interior of the case is illuminated by cool white fluorescent lights, highlighting the colors and textures of the various products. On the left, several cuts of fresh salmon fillets are neatly arranged on wooden boards, alongside pre-marinated chicken. As the camera pans right, rows of raw chicken breasts and different cuts of beef become visible, also presented on wooden or light-colored trays. Further along, more prepared items like colorful vegetable and meat skewers, and breaded chicken cutlets, are displayed. Small, yellow price tags are scattered throughout the display, indicating pricing. The overall color palette is a mix of cool whites, the vibrant pinks and reds of meat, and the occasional green garnish, conveying the abundance and variety of a typical grocery store meat section. Text overlay 'I was spending way too much time at the grocery store, trying to find quality meat' is displayed at the top, and the green 'Cyber Monday Deal' banner remains at the bottom.
0:11grocery store meat counter close up
This close-up shot focuses intently on several individual packages of fresh beef steaks, likely ribeye or sirloin, resting in white foam trays within a refrigerated grocery store display. Each steak is vacuum-sealed in clear plastic, allowing a detailed view of the marbled red meat. The central package in the foreground features a bright yellow '100% Guaranteed' sticker, along with a white label providing specific product information, including weight, price per pound, and total cost. A hand with fair skin, adorned with a dark wristband or bracelet, briefly enters the frame from the left, gently touching or pointing at one of the packaged steaks, drawing attention to its details. The background shows additional, slightly blurred, packaged meat products in similar trays, extending into the depth of the display case. The lighting is bright and cool, consistent with a supermarket setting. Text overlay 'comparing labels, and honestly... overpaying.' is displayed at the top, and the 'Cyber Monday Deal' banner is at the bottom.
0:15butcherbox delivery exchange
A medium shot captures a man receiving a ButcherBox delivery from a woman at the entrance of a residential home. The man, a Caucasian individual likely in his late 20s to early 30s with short dark hair and a beard, is wearing a dark grey polo shirt, khaki shorts, and distinctive bright yellow socks with white sneakers. He is actively bending down, extending his arms to take a large, light brown cardboard box from the woman. The woman, also appearing to be in her late 20s to early 30s with long dark brown hair and bangs, is wearing a rich purple long-sleeved top and dark pants. She stands just inside the doorway, smiling as she hands over the package. The setting features a prominent, deep red front door and light-colored walls, creating a warm, inviting atmosphere. The scene is evenly and brightly lit, suggesting a pleasant daytime interaction. Text overlay 'Insert: ButcherBox! the subscription service that is obsessed' appears at the top, with the 'Cyber Monday Deal' banner below.
0:18couple with butcherbox salmon
In a brightly lit kitchen setting, a medium shot features the same man and woman from the previous scene, now standing behind a ButcherBox cardboard box. The man, on the right, is exuberantly holding up a vacuum-sealed package of 'Wild Alaskan Sockeye Salmon' from ButcherBox, displaying it towards the camera with a wide, open-mouthed grin and an energetic expression. He is wearing a dark grey polo shirt. The woman, on the left, is smiling and playfully covering part of her face with her hands, also looking towards the camera with a happy demeanor. The brown ButcherBox itself is visible in the foreground, slightly out of focus on a countertop. The background consists of light-colored kitchen cabinets and walls, indicative of a modern home kitchen. The lighting is uniform and bright, highlighting their joyful expressions. Text overlay 'with how they source their meat and seafood.' is at the top, and the 'Cyber Monday Deal' banner is at the bottom.
0:21phone app navigation
This is a detailed close-up shot of a smartphone screen, held in a hand with fair skin and manicured nails, demonstrating the navigation within the ButcherBox mobile application. The phone, enclosed in a clear protective case, is positioned against a light-colored, possibly white marble, countertop with subtle grey veining. The app's interface is clean and user-friendly, featuring a white background, black text, and red accents for interactive elements. Initially, the screen shows options for 'Classic Box' and 'Big Box' pricing. It then transitions to a 'Select Cuts' page, where the user scrolls through various categories like 'Member Favorites', 'Beef', 'Poultry', and 'Pork'. Numerous options for specific cuts, such as chicken breasts, New York Strips, and different types of ground beef, are displayed with accompanying images and 'ADD TO BOX' buttons. Text overlays 'The best part? Signing up took me maybe a few minutes. I picked my proteins, set my delivery schedule, and that's it.' appear sequentially at the top, guiding the viewer through the process. The 'Cyber Monday Deal' banner remains visible at the bottom.
0:27stocking freezer
A medium shot looks into the well-organized interior of a clean, white freezer compartment. The freezer shelves are made of white wire racks. A hand, with fair skin and a small, dark tattoo visible on the inner forearm near the wrist, is actively placing a vacuum-sealed package of red meat, possibly ground beef or steak, onto a lower shelf. This shelf already contains several similar packages, indicating a well-stocked supply. On the top shelf, other white-packaged frozen goods are neatly stacked. The lighting inside the freezer is bright and even, clearly illuminating the contents. Text overlay 'Now, I'm always stocked with high-quality protein' appears at the top, and the green 'Cyber Monday Deal' banner is at the bottom, emphasizing the convenience of having meat readily available.
0:29shrimp cooking
An overhead, close-up shot captures a batch of shrimp sizzling in a light grey non-stick frying pan. The bottom of the pan is coated with a shallow, luminous pool of yellow oil or melted butter, reflecting the overhead light. Numerous plump, C-shaped shrimp, seasoned with a reddish-orange spice blend (likely paprika or a similar seasoning), are scattered across the pan, showing varying degrees of doneness, some still transparent, others turning opaque pink. The light source is bright and natural, possibly sunlight, creating distinct shadows of the shrimp and the pan's edge on the surface below, adding depth to the image. The scene conveys fresh ingredients being prepared. Text overlay 'and I never have to think about it.' is displayed at the top, with the 'Cyber Monday Deal' banner at the bottom.
0:31mother child eating
This medium shot presents a heartwarming scene of a woman and a young child sharing a meal at a light-colored kitchen or dining table. The woman, an Asian individual likely in her 30s with long, dark brown hair and bangs, is wearing a bright pink v-neck top. She is smiling broadly and affectionately at the child while holding a fork with a piece of food, seemingly a chicken tender, ready to eat. The young child, an Asian girl aged approximately 2-4 years old with dark hair styled in a small ponytail, is wearing a light pink top adorned with small white patterns. She is also holding a tiny fork with food and looks directly towards the camera with an open mouth, expressing an eager or surprised reaction. On the table in the foreground, a vibrant green salad with chicken pieces is visible in a white bowl, alongside a small white bottle with a red cap (possibly a yogurt drink) and a wooden, sectioned plate containing other food items. The background is a clean, light-colored kitchen or dining area. The lighting is bright and warm, enhancing the joyful and familial atmosphere. Text overlays 'Whether I need quick weeknight options like chicken tenders or something fancy' are displayed at the top, with the 'Cyber Monday Deal' banner at the bottom.
0:36sauce on salmon
A close-up, slightly overhead shot vividly displays a hand carefully pouring a light green, herb-infused sauce from a small, clear glass pitcher. The sauce cascades gracefully over a beautifully cooked salmon fillet, which has a rich orange-pink hue. The salmon is served on a pristine white plate, accompanied by vibrant green asparagus spears and a mix of bright red and yellow cherry tomatoes. A fresh wedge of lemon or lime is also placed on the plate, adding a contrasting pop of color. In the softly blurred background, a blue linen napkin, a small white bowl that might contain salt or a condiment, and elegant cutlery are subtly visible, hinting at a well-prepared and thoughtfully presented meal. The lighting is bright and focused, creating sharp highlights on the sauce and the glossy surface of the salmon, emphasizing freshness and culinary appeal. Text overlay 'I know it's top-tier.' is displayed at the top, and the green 'Cyber Monday Deal' banner is at the bottom.
0:38woman eating salmon
This medium close-up shot features a young woman with long, dark brown hair, wearing a dark, long-sleeved shirt, seated at a dining table. She holds a fork with a piece of cooked salmon, lifting it towards her mouth, appearing ready to take a bite. Her plate, a clean white ceramic, holds a serving of the same vibrant salmon, bright green asparagus, and colorful cherry tomatoes, accented by a fresh lemon wedge, mirroring the delicious presentation from the previous scene. Her gaze is directed straight at the camera, with an engaging and slightly questioning or thoughtful expression. The background is simple and uncluttered, featuring a light-colored wall with a subtle, framed picture hanging on it, maintaining focus on the subject. The lighting is soft and natural, flattering her features. Text overlay 'and if I ever want to switch things up?' is displayed at the top, with the green 'Cyber Monday Deal' banner at the bottom.
0:40phone app update box
A close-up shot focuses on a smartphone screen, held by hands with fair skin, displaying the ButcherBox mobile application. The phone is resting on a clean, white marble-like surface, creating a bright and modern aesthetic. In the upper right background, a vibrant green potted plant, possibly a fern, adds a natural and refreshing element to the composition. The app's interface features options related to subscription management, with prominent headings such as 'TRUSTED SOURCING' and 'COMPLETE FLEXIBILITY'. The user's fingers are seen scrolling through the application, demonstrating the ease with which one can customize or update their order details. The screen also displays information regarding shipping, emphasizing the flexibility of the service. Text overlay 'I just update my box before my next delivery' appears at the top, while the green 'Cyber Monday Deal' banner is continuously displayed at the bottom, promoting the offer.
0:43couple eating dinner
This medium shot depicts the same man and woman from earlier scenes, now comfortably seated at a light-colored kitchen table, enjoying a meal. The man, on the left, is a Caucasian individual in his late 20s to early 30s, with short dark hair and a beard, wearing a dark grey polo shirt. He is smiling and in the act of taking a bite of food from his fork, looking towards the woman. The woman, also Caucasian and in her late 20s to early 30s, has long dark brown hair and is wearing a purple long-sleeved top. She is smiling warmly and looking at the man, holding her fork with food, indicating a pleasant shared experience. On the table between them, white plates hold servings of cooked meat, including what appears to be meatballs and a steak, along with accompanying side dishes. The background consists of modern, light-colored kitchen cabinets and walls, illuminated by warm, inviting lighting that enhances the cozy atmosphere of a shared dinner. Text overlays 'PLUS you get FREE steak for a year when you sign up!' and 'Ready to ditch grocery store meat forever?' appear sequentially at the top, while the green 'Cyber Monday Deal' banner remains at the bottom.
0:47brand logo outro
The scene is a stark, minimalist black screen serving as a brand outro. White text appears sequentially in the center of the frame. First, the phrase 'UnBox Better' fades in. This is then replaced by the bold, block letters 'BB', representing the brand's initials. Finally, the full, capitalized brand name 'BUTCHERBOX' appears in a clean, sans-serif font, clearly and centrally displayed. The transition between these text elements is smooth, conveying a polished and modern brand identity. There are no environmental details, lighting effects, or characters, as the focus is solely on the textual branding.
