0:00split screen modeling intro
This scene uses a vertical split-screen layout. The left panel features a medium-full shot of a woman modeling a rich burgundy, high-waisted, midi-length slip skirt made of a satin-like fabric, paired with a matching ribbed turtleneck sweater. She is standing in a brightly lit room with light wooden floors and plain off-white walls, a bed with white linen and a wooden headboard partially visible in the background. She turns around to show the back of the skirt, her dark hair slightly flowing. The top right panel is a closer medium shot of the skirt's waist and hips, showing the fabric's drape and how it can be tucked in. The bottom right panel is a close-up detail shot of the skirt's elastic waistband, revealing a "Quince" brand tag and size. The text "The only skirt you'll need this ___ FALL" appears prominently in white serif font, with "FALL" quickly replaced by "WINTER" and then "SEASON" via text animation, emphasizing its year-round appeal. The lighting is soft and even, suggesting natural daylight. The dominant color palette is deep burgundy and plum, contrasted with the light background.
0:03product detail close up
This segment features a series of close-up shots focusing on the fabric and construction of the plum-colored silk skirt. The first shot is an extreme close-up of a hand gently caressing the smooth, lustrous plum fabric of the skirt, showing its buttery soft texture. The fabric shimmers slightly, reflecting the soft, bright light coming from an unseen window. The background is a clean, off-white wall. This transitions to another extreme close-up of the hem of the skirt, where the hand again lightly touches the fabric, demonstrating its soft drape and quality. The final shot in this sequence is a close-up on the skirt's waistband, revealing the inner elastic band and a black "Quince" label with white text, confirming the brand. Text overlays "Buttery soft & machine washable silk" in white serif font, reinforcing the product's key features. The dominant color is the rich plum of the silk, set against a light, neutral background.
0:09full outfit demonstration
This scene showcases the model wearing the plum-colored silk skirt and a matching burgundy ribbed sweater, demonstrating its versatility. The framing is a medium-full shot, capturing her from just below the knees up. She stands in the same brightly lit room with light wooden floors and an off-white wall. A bed with a wooden headboard and white linens is visible in the background on the right. She performs various poses, including turning around slowly, crossing her legs, and holding a small black crescent-shaped handbag with a gold buckle, showing different styling options. Her movements are fluid and confident. The camera slightly pans or zooms to follow her actions. The text "Designed to dress up or down" appears in white serif font, highlighting the skirt's adaptable nature. The overall color palette remains deep plum/burgundy against a warm, light background, illuminated by soft, natural-looking light.
0:14fabric origin showcase
This scene is a montage focusing on the craftsmanship and material of the skirt. It begins with a medium shot of the woman walking forward, showcasing the beautiful drape and subtle sheen of the plum silk skirt as it moves. The camera follows her lower body and the skirt, emphasizing the flow. This transitions to a full-body shot of the woman from a slightly lower angle, standing next to the bed, holding a black phone up to obscure her face while posing with a black handbag. The shot then cuts to a tighter medium shot, focusing on her hips and legs, showing the skirt's silhouette and the details of her black shoes and the black handbag. The background remains the same well-lit bedroom with light wooden floors and off-white walls. Text overlays "Crafted from 100% mulberry silk" in white serif font. The lighting is consistent, providing a soft and airy feel. The color palette is dominated by the deep plum of the skirt and the dark tones of her accessories and shoes, against the light, neutral room.
0:19value and product display
This scene combines model demonstration with a product display to highlight value. It starts with a medium-full shot of the woman walking towards the camera, then turning and striking a pose, holding a small brown textured handbag. Her movements are confident and fluid, showing the skirt's wearability. This cuts to a close-up on her midsection, where she subtly lifts the waistband of the plum skirt to reveal a white undershirt tucked underneath, demonstrating the skirt's fit and the potential for layering. The final shot is a medium-full shot of the plum-colored silk skirt hanging neatly on a light wooden hanger against a clean white wall, with the bed and wooden headboard partially visible in the background. A hand reaches in to adjust or remove the hanger. Text overlays "Save 65% compared to other brands" in white serif font, emphasizing the product's affordability relative to quality. The lighting remains bright and natural, and the color palette is consistent with previous scenes: deep plum against a neutral, light background.
0:25brand outro cta
This scene features a clean, digital brand outro. The background is a solid, dark charcoal gray color. Small, subtle, reddish-orange geometric shapes resembling abstract paper planes float gently and organically across the screen from different directions. The word "Quince" appears prominently in the center of the screen, rendered in a stylized serif font with a warm, desaturated orange color. After a brief pause, a rectangular button with rounded corners and the same warm orange color appears directly below the "Quince" logo, containing the white text "SHOP NOW". The overall aesthetic is minimalist and modern, with the floating elements adding a touch of subtle animation. The lighting is simulated, with the text and button glowing softly against the dark background.
