0:00bedroom to kitchen transition The scene opens with a medium shot framed through a white doorway, looking into a bedroom. A Black woman, wearing a dark floral pajama set (black with large pink and green flowers), is briefly seen making her bed, adjusting a light grey comforter on a dark green velvet headboard. A gold-framed mirror with an ornate top hangs on the wall, reflecting a part of the woman. A lamp with a warm glow illuminates the bedside table. The walls are a neutral beige. The camera follows the woman as she walks towards and then out of the doorway, turning her back to the camera as she moves into a more open living/dining space. Text overlays 'Valentine's Day GIFT IDEA' in elegant white script, and 'OKAY REAL TALK' in purple and white bold text appear on screen.
0:03kitchen coffee prep start The camera is now in a medium-wide shot, centered on a light blue round dining table set for four. The table features light pink striped plates, white cloth napkins with green napkin rings, and clear glasses. A potted orchid with purple flowers sits in the center. In the background, the Black woman from the previous scene, still in her floral pajama set, walks towards the kitchen counter. The kitchen has light brown wooden cabinets, a black microwave, and a dark granite countertop. Pink-painted walls give the room a warm, inviting glow. The woman reaches for something on the counter, beginning her coffee preparation. Text overlays continue from the previous scene, 'Valentine's Day GIFT IDEA' and 'PERSON TO SHOP FOR'.
0:04ember mug close up charger A close-up shot focuses on a matte black Ember mug with the 'ember' logo visible near the bottom. It is placed on its sleek black charging coaster on a speckled granite countertop. In the background, out of focus, is a white cake stand and kitchen clutter, suggesting a lived-in environment. The lighting is bright and even, highlighting the mug's texture. The primary action is the static display of the product. The text overlay 'I USUALLY JUST BUY IT' is prominently displayed in purple and white.
0:05coffee making process This sequence features a series of quick cuts showing the coffee-making process. First, the Black woman, in her floral pajamas, is seen at the kitchen counter, operating a black Nespresso machine. Her hands reach for a coffee pod from a clear glass bowl filled with silver and black pods. Then, a close-up shows her manicured hand placing a silver Nespresso pod into the machine, which has 'NESPRESSO' written on its metallic grey top. Finally, a close-up frames the Nespresso machine dispensing a stream of light brown coffee directly into the matte black Ember mug, creating a creamy foam. The text overlays change throughout: 'MY FRIENDS KNOW THIS', 'MY FAMILY KNOWS THIS', 'IT'S A PROBLEM BUT THIS', and 'EMBER MUG IS LITERALLY', building anticipation around the product.
0:10woman holds coffee mug kitchen The Black woman, in her black floral pajama set, is standing at the kitchen counter. She holds the steaming matte black Ember mug, looking up towards the camera with a slight, confident smile. The kitchen background with light brown cabinets and dark granite counters is visible behind her. The lighting is warm and inviting. Text overlays continue: 'THE FIRST THING I', 'REACH FOR EVERY MORNING'.
0:13woman moves to sofa A wide shot shows the Black woman, still in her floral pajama set, walking through a living space. She carries the black Ember mug. She moves from the kitchen area towards a dark green sectional sofa, which is adorned with decorative pillows (one beige, one pink, one with a subtle pattern). A large white lamp with a textured base is on a side table next to the sofa. The walls are a soft pink. The woman gracefully sits down on the sofa, preparing to relax. Text overlays continue the narrative: 'COFFEE IS HUGE FOR', 'GETTING MY DAY STARTED', and 'AND I'VE BEEN USING'.
0:16ember mug on coffee table A close-up shot captures the matte black Ember mug sitting on a pristine white coffee table. In the softly blurred background, the dark green sofa with its decorative pillows is visible, along with the large white lamp. The focus is entirely on the mug, emphasizing its presence as a functional and stylish object in the living room. Soft, warm lighting creates a cozy atmosphere. The text overlay 'THIS FOR YEARS' and 'IT KEEPS MY COFFEE' is displayed.
0:18woman sips coffee sofa relaxed The Black woman is comfortably seated on the dark green sofa, wearing her floral pajama set. She holds the black Ember mug with both hands, bringing it to her lips for a sip. Her gaze is directed slightly off-screen, perhaps at a TV, and her expression is one of relaxed contentment. The background shows the soft pink walls and the white lamp, maintaining the cozy living room aesthetic. The text overlay reads: 'AT THE EXACT TEMPERATURE', 'I LIKE FOR HOURS'.
0:21woman working with coffee sofa The scene shifts to the same Black woman, now dressed in a different outfit: a stylish pink and white striped short-sleeved button-up shirt and denim shorts. She is still seated comfortably on the dark green sofa, actively working on a black laptop placed on the white coffee table. The matte black Ember mug is next to the laptop, and she occasionally takes sips from it. A lit candle in a clear glass container is also on the table, adding to the cozy ambiance. The background remains consistent with the pink walls and white lamp. Text overlays read: 'HOURS WITHOUT HAVING TO', 'WARM IT BACK UP', and 'AS SOMEONE WHO CONSTANTLY', 'GETS SIDETRACKED DOING 17', 'DIFFERENT THINGS'.
0:26woman setting dining table The Black woman, now in the pink and white striped shirt and denim shorts, is in the dining area. She is actively setting the light blue round dining table, which is already partially adorned with plates, napkins, and glasses. She holds a clear glass and places it on the table, then adjusts a white cloth napkin on a plate. A potted purple orchid centerpiece, gold bar cart with liquor bottles, and abstract artwork on the pink wall are visible in the background, creating a stylish and prepared setting. Text overlays state: 'I CAN MAKE COFFEE', 'GET COMPLETELY DISTRACTED', and 'AND IT'S STILL PERFECTLY'.
0:30ember products close up A rapid sequence of close-up shots focuses on the Ember products. First, a manicured hand with pink-tipped nails holds the matte black Ember mug, showcasing its design against a blurred background of abstract artwork and a bar cart. Immediately following, the same hand holds a matte black Ember tumbler, turning it slightly to reveal its cylindrical shape and the 'ember' logo. The lighting is soft and even, emphasizing the sleekness of the products. Text overlays read: 'HOT HOURS LATER', and 'I HAVE BOTH THE MUG'.
0:32woman sips coffee dining table This scene quickly transitions back to the dining area. A close-up of a hand adjusting a pink and white striped plate with a white napkin and green napkin ring on the light blue table is shown briefly. Then, the Black woman, in her pink and white striped shirt, is seen sitting at the fully set dining table. She holds the black Ember mug and takes a sip of coffee, looking contemplative. A white and grey striped cat is visible curled up under the dining table, adding a touch of domesticity. The background includes the bar cart, artwork, and pink walls. Text overlays read: 'AND THE TUMBLER', 'AND HONESTLY I WOULDN'T', 'WANT TO GO WITHOUT'.
0:35gifting ember tumbler The final scene features the Black woman sitting at the light blue dining table. She has a small, plain brown paper gift bag in front of her. Beside it is the black Ember mug and a red fabric napkin with white hearts. She talks to the camera with a friendly, confident expression. A close-up shows her hands pulling out the Ember tumbler from the bag, holding it up briefly for the camera. She then puts some red tissue paper with white hearts into the bag, smiling warmly at the camera. The background elements remain consistent: the bar cart, abstract art, and pink walls. Text overlays provide a call to action: 'EITHER NOW', 'SO IF YOU'RE LOOKING', 'FOR A VALENTINE'S DAY GIFT', 'FOR SOMEONE EQUALLY AS', 'IMPOSSIBLE TO SHOP FOR', 'THIS EMBER MUG IS', 'PERFECT', 'YOU CAN THANK ME LATER'.
