0:00apple logo intro
The scene opens with a pure white background featuring a vibrant, multi-faceted Apple logo composed of numerous small, geometric, jewel-like shapes in bright primary and secondary colors (red, blue, green, yellow, orange, purple, pink). The logo is centrally placed and prominently displayed. Framing from a medium shot, the top portion of the frame is bordered by three smooth, rounded, skin-toned finger-like shapes, casting subtle, soft shadows beneath them. A similar finger-like shape partially emerges from the bottom of the frame, suggesting a hand or fingers surrounding the logo. The lighting is soft and diffused, highlighting the glossy appearance of the logo's facets. The overall mood is bright, playful, and clean. No camera motion is present.
0:01text one card
The background transitions to a soft, ethereal gradient from light blue at the top to white at the bottom. Centered horizontally and vertically, the bold black sans-serif text "One card..." appears crisply. A dynamic, bright blue, smooth ribbon-like shape emerges from the left and quickly arcs downwards then upwards towards the center-right, adding a fluid, energetic element to the scene. The lighting is bright and even, casting no discernible shadows. The color palette is dominated by light blue, white, and black text with a vibrant blue accent. The overall atmosphere is clean and modern. The camera remains static.
0:02text quest explorers
The scene maintains the same soft gradient background, transitioning from light blue at the top to white at the bottom. The bold black sans-serif text "For quest explorers and screen fanatics" is centrally displayed, replacing the previous text. There are no additional animated elements or objects, allowing the text to be the sole focus. The lighting is consistent, providing a bright and even illumination. The color palette remains simple with light blue, white, and black, conveying a fresh and inviting aesthetic. The framing keeps the text well-centered within the frame. The camera is static throughout this scene.
0:03animated character 1 products
A medium close-up shot features a stylized, animated character's head and partial shoulders against a soft gradient background of light blue fading to white. The character is positioned slightly off-center to the left, looking upwards and to the right with a pleasant, subtle smile. Animated, light brown hands (visible from the knuckles down) emerge from the lower right to present a white Apple Gift Card, which features the multi-faceted, colorful Apple logo. To the left of the character's head, a white AirPods Pro case floats, accompanied by a dynamic blue, curved line suggesting connectivity or sound. A small, stylized app icon (a gingerbread man in a golden shield) appears to the right of the character. The lighting is soft and even, highlighting the character's smooth, cartoon-like textures. The overall mood is cheerful and engaging, with a bright color palette including greens, browns, and the vibrant colors of the Apple logo.
0:05animated character 1 closeup apps
This is a close-up shot of the same animated character's head, now positioned lower in the frame, filling the bottom half of the screen. The background remains the soft gradient of light blue to white. The character's eyes are more animated, blinking and subtly shifting gaze left and right, maintaining a mild, curious expression with a closed-mouth smile. Above the character's head, various digital elements appear, including a black tablet displaying the 'Elf' movie poster (featuring Will Ferrell). Several app icons, including the gingerbread man game and one resembling an Apple TV logo, float and subtly move around. The white AirPods Pro case from the previous scene is still visible, floating above the character's left side. The lighting is consistent, soft, and even. The color palette continues to be bright, with the green cap, brown skin tones, and the vivid colors of the apps and poster standing out against the light background. The camera holds a steady close-up, allowing focus on the character's subtle expressions and the surrounding digital content.
0:07text flavor wizards
The scene reverts to the soft gradient background of light blue fading to white. The bold black sans-serif text "flavor wizards" is centrally displayed. A prominent, dynamic bright blue, smooth ribbon-like shape swirls rapidly across the screen from the left to the right, briefly obscuring and then revealing parts of the text, adding a sense of quick motion and energy. The lighting is soft and even, typical of a clean digital presentation. The color palette consists of the light blue, white, and black text, accented by the vivid blue of the swirling graphic. The framing ensures the text is perfectly centered. The camera remains static.
0:08text beat seekers
The soft gradient background, transitioning from light blue to white, is again presented. The bold black sans-serif text "and beat seekers." is centrally positioned, replacing the previous text. This scene is static, with no animated ribbons or other graphics, putting full emphasis on the written message. The lighting is consistent, bright, and evenly distributed across the frame. The color palette is minimal, featuring light blue, white, and the stark black of the typography, maintaining a clean and straightforward aesthetic. The framing is a simple, centered text display. The camera is static.
0:09animated character 2 reveal
The scene begins with a tight close-up on the voluminous, curly dark brown hair, which has distinct, vibrant purple streaks, of a new animated character. The camera slowly zooms out, revealing more of the character's head against the soft gradient light blue to white background. As the camera pulls back, the character's wide, golden-brown eyes with long, dark eyelashes are revealed, looking slightly upwards with a serene, dreamy expression. To the left of the character, a small, spherical white HomePod mini-like speaker appears, emitting a colorful, iridescent glow from its top surface. A subtle, dynamic blue, curved line arcs from the right of the frame, moving towards the speaker. The lighting is soft and even, highlighting the textures of the hair and the character's facial features. The color palette includes dark browns, vibrant purples, and the soft blues and whites of the background, along with the bright glow of the speaker. The camera motion is a slow, deliberate zoom out, creating a sense of reveal.
0:11animated character 2 products
This is a medium close-up of the same animated character's head and partial shoulders, set against the soft gradient background of light blue to white. The character is now more animated, with a wide-eyed, excited expression, her mouth slightly open and tongue visible, conveying surprise and delight. She subtly moves her head, looking around. Animated, dark brown hands (visible from the knuckles down) emerge from the lower right, holding a white Apple Gift Card with the colorful, mosaic Apple logo. Various app icons, including Apple Music, Apple TV (black square with white logo), and a stylized New York Times app icon, float and rotate around her head. The white HomePod mini-like speaker, emitting its colorful glow, remains on the left side of the frame, connected by a blue curved line. The lighting is soft and even, emphasizing the character's vibrant expression and the surrounding digital elements. The color palette is lively, combining dark browns, purple hair streaks, gold earrings, and the bright colors of the apps and gift card against the serene background.
0:13apple gift card end screen
The scene transitions to a pure white background. Centered horizontally in the upper half of the frame, the black Apple logo appears, followed by the bold black sans-serif text "Gift Card". Below this main title, in a smaller, lighter grey sans-serif font, a legal disclaimer is displayed: "Elf is available to buy or rent on the Apple TV app. © 2025 New Line Productions, Inc. All rights reserved. © 2025 Apple Inc. All rights reserved." The lighting is bright and uniform, providing a clean, professional aesthetic. The color palette is stark white and black, with a subtle grey for the fine print. The framing is a full-screen graphic, ensuring all text is legible. The camera is static.
