0:00pouring mudwtr latte intro The scene features a close-up shot of a transparent glass, filled with ice cubes and a rich, dark brown liquid, presumably iced coffee or a MUDWTR mixture. A hand, likely female with neatly manicured, light-colored nails, holds a dark pitcher from which a stream of creamy, white liquid (milk or creamer) is being poured into the glass, creating an attractive swirl. To the left, a black MUDWTR product canister is partially visible, showing some text and graphics. The background is a warm, out-of-focus wooden surface where loose cinnamon sticks and a pile of brown powder, possibly cacao or spices, are scattered. White, stylized brushstroke graphic overlays frame the top and sides of the shot, adding an artistic touch. The lighting is bright and warm, emphasizing the textures and colors of the drink and ingredients. The camera is static, focusing entirely on the action of pouring and the product presentation.
0:00founder talking head outdoor A medium close-up shot features a male subject speaking directly to the camera. He has short, dark hair, a beard, and fair skin. He wears a casual teal blue Henley shirt and a camouflage-patterned baseball cap, with a small black electronic device clipped to the side of his hat. He holds a clear glass containing a light brown, milky beverage in his right hand. The setting is outdoors under a bright blue sky with fluffy white clouds, surrounded by lush, vibrant green foliage. The lighting is natural and bright, casting soft shadows. The overall mood is casual and informative. White text overlays on the screen read, 'PEOPLE ask, what is', animating as he speaks. The camera is static, maintaining a steady eye-level shot.
0:01mudwtr can overhead An overhead shot presents a black MUDWTR product canister lying horizontally on a woven, brown mat with a distinct geometric pattern, possibly a mandala design. The can's label is facing upwards, clearly displaying the MUDWTR branding, product name ('MUD\WTR :rise Cacao'), and a list of ingredients such as 'Masala Chai', 'Cacao', 'Lion's Mane', 'Cordyceps', 'Chaga', 'Reishi', 'Cinnamon', 'Turmeric', and 'Himalayan Salt'. Nutritional facts and other certifications are also visible on the label. The lighting is bright and even, highlighting the product details. White text overlays on the screen read 'the DIFFERENCE', animating with the audio. The camera is static, offering a clear, descriptive view of the product.
0:02opening mudwtr can A close-up shot focuses on a pair of hands twisting the black lid off a MUDWTR product canister. The hands are light-skinned, with the left hand gripping the body of the black can and the right hand turning the lid. The can's label, featuring white text on a black background, is partially visible, showing ingredients like 'Masala Chai' and 'Cacao'. The background is out of focus, suggesting a natural or rustic setting like a wooden table. The lighting is bright and clear, highlighting the action. White text overlays on the screen read 'between MUD\WTR and', animated as spoken. The camera is static, capturing the action of opening the product.
0:03mudwtr powder inside can A close-up, slightly tilted shot looks down into an open MUDWTR product canister, revealing a rich, brownish-orange powder inside. A light-skinned hand, likely the same one from the previous scene, holds the can firmly, with fingers visible gripping the side. The interior of the can has a metallic, golden sheen. The background is a blurry, warm-toned surface, possibly wood. The lighting is bright, illuminating the texture and color of the powder. White text overlays on the screen read 'mushroom COFFEE?', animating to emphasize the question. The camera is static, providing a clear view of the product's contents.
0:04woman drinking coffee reaction A close-up shot features a woman's face in profile, looking slightly off-camera. She has dark brown hair with straight bangs covering her forehead and fair skin. She holds a white ceramic coffee cup to her lips, about to take a sip, with her eyes slightly narrowed in a thoughtful or discerning expression. The background is dark and out of focus, suggesting an intimate indoor setting with focused lighting from the side, creating soft highlights on her skin and hair. The color palette is muted, emphasizing her features. White text overlays on the screen repeat 'mushroom COFFEE?', reinforcing the narrative. The camera is static.
0:05founder talking head clarification A medium close-up shot, identical in framing and setting to the previous talking head segments, features the male subject speaking directly to the camera. He maintains an engaged and informative expression. He has short, dark hair, a beard, and wears a casual teal blue Henley shirt and a camouflage-patterned baseball cap, with a small black electronic device clipped to his hat. He holds a clear glass containing a light brown, milky beverage in his right hand. The outdoor background consists of a bright blue sky with white clouds and lush green foliage. The natural, bright lighting is consistent. White text overlays on the screen read, 'PRETTY simple. First,', animating as he speaks. The camera remains static.
0:07woman steaming moka pot A medium shot frames a woman in a kitchen setting. She has long, dark brown hair and wears clear-rimmed glasses and a black V-neck top. She holds a silver Moka pot aloft, from which a cloud of white steam billows upwards and outwards, covering the lower part of the frame. Her expression is neutral but attentive, looking towards the camera. The kitchen background features light-colored cupboards, a stainless steel refrigerator, and a distinctive black and white checkered floor, adding a classic touch. The lighting is bright and indoor, highlighting the steam. White text overlays on the screen state 'pretty simple. FIRST, we're not COFFEE.', with 'COFFEE' highlighted. The camera is static.
0:08finger pointing ingredients A close-up shot focuses on a black MUDWTR product canister, held by a person whose chest and silver chain necklace are visible. A finger, presumably belonging to the speaker, points precisely at the ingredient list on the can's label. The label, in white text on a black background, clearly lists components like 'Masala Chai', 'Cacao', 'Lion's Mane', 'Cordyceps', 'Chaga', 'Reishi', 'Cinnamon', 'Turmeric', and 'Himalayan Salt'. The background is dark and out of focus, ensuring the product and the action of pointing are the main focus. The lighting is strong, making the text easily readable. White text overlays on the screen read 'MUD\WTR has NO coffee.', animating with the audio. The camera is static.
0:09woman skeptical reaction A close-up shot captures a woman's face, displaying a serious or skeptical expression. She has medium-length blonde hair with dark roots, parted to the side, and fair skin. Her eyes are narrowed slightly, and her gaze is directed off-camera to the side, suggesting contemplation or doubt. The background is dark and out of focus, creating a strong contrast and drawing attention to her face. Dramatic side lighting illuminates her features, creating distinct shadows and highlights. The overall color palette is subdued, focusing on her expression. White text overlays on the screen read 'Most MUSHROOM coffees', with 'MUSHROOM' highlighted. The camera is static.
0:10single coffee cup A static shot features a white ceramic coffee cup, filled with dark liquid, and its matching saucer, positioned on a polished light brown wooden surface. The cup has a classic, elegant shape. Strong, directional side lighting creates a dramatic shadow extending from the cup across the wooden surface and illuminates the liquid's surface. The background is a stark, deep black, ensuring the cup and its contents are the sole focus. The scene has a minimalist and clean aesthetic. White text overlays on the screen read 'ARE just', animating to deliver the message. The camera is static, providing a clear, isolated view.
0:11hands mixing coffee beans An overhead close-up shot captures two light-skinned hands actively mixing a large quantity of dark roasted coffee beans in a large, metal industrial-looking container. The beans are abundant, filling most of the frame and creating a rich, textured surface. The metal container appears to be part of a roasting or processing machine, with a metal stirring arm visible in the lower right. The lighting is bright and even, highlighting the glossy surface of the coffee beans. White text overlays on the screen read 'regular COFFEE mixed', with 'COFFEE' highlighted. The camera is static, focusing on the tactile interaction with the beans.
0:13abstract blurry texture An extremely close-up, abstract shot presents a blurry, textured surface. It appears to be a very tight crop of skin or a similar organic texture, with indistinct colors predominantly in muted browns and blues. The details are indistinct, creating an almost dreamlike or disorienting effect due to the extreme blur and tight framing. White text overlays on the screen read 'with a LITTLE bit of', with 'LITTLE' highlighted. This quick cut acts as a visual pattern interrupt. The lighting is soft and diffuse, contributing to the ethereal quality. The camera is static.
0:13mushrooms on mossy log A close-up shot captures a cluster of small, delicate, light-colored mushrooms with round caps growing on a moss-covered log in a natural, forest environment. The log is weathered and textured, providing a rustic base for the fungi. Rich green moss and hints of forest debris surround the mushrooms, creating a vibrant, earthy color palette. The background is a soft, out-of-focus blur of green foliage, suggesting a deep forest setting. The lighting is natural and dappled, highlighting the intricate details of the mushrooms. White text overlays on the screen read 'SPRINKLED in.', animating as spoken. The camera is static, offering an intimate view of the natural elements.
0:15founder talking head difference A medium close-up shot, consistent with previous talking head segments, features the male subject speaking directly to the camera. He maintains a serious but informative expression. He has short, dark hair, a beard, and wears a casual teal blue Henley shirt and a camouflage-patterned baseball cap, with a small black electronic device clipped to his hat. He holds a clear glass containing a light brown, milky beverage in his right hand. The outdoor background consists of a bright blue sky with white clouds and lush green foliage. The natural, bright lighting is consistent. White text overlays on the screen read, 'MUD\WTR IS entirely', animating as he speaks. The camera remains static.
0:16blender with ingredients An overhead shot showcases a black Ninja blender standing on a light wooden countertop. The blender jar is filled with an assortment of raw ingredients, including various mushrooms, what appears to be ginger or turmeric pieces, and possibly other spices, all ready for blending. A light-skinned hand gently rests on the top of the blender, as if preparing to secure the lid. The background is a soft blur of green foliage from indoor plants and warm-toned furniture, suggesting a natural and inviting environment. The lighting is bright and even, highlighting the fresh, organic nature of the ingredients. White text overlays on the screen read 'different. WE blend', with 'WE' highlighted. The camera is static, providing a clear top-down view of the preparation.
0:17hands holding cacao A close-up shot captures two light-skinned hands cupped together, holding a small pile of brown, irregular-shaped cacao beans. Some beans gently spill from the hands, highlighting their texture and quantity. The background is a warm, light-brown wooden surface, possibly a table or cutting board, blurred to keep the focus on the cacao. The lighting is bright and natural, emphasizing the rich, earthy tones of the beans. White text overlays on the screen read 'cacao, MASALA chai,', with 'MASALA' highlighted. The camera is static, providing an intimate view of the raw ingredient.
An overhead shot captures a wooden spoon pouring a vibrant stream of bright yellow turmeric powder onto a dark, matte surface. The powder cascades gracefully, forming a small mound. The wooden spoon is light-colored and textured, contrasting with the intense yellow of the spice. The background is a solid, deep black, making the turmeric's color pop. The lighting is bright and focused, illuminating the powder as it falls and emphasizing its vivid hue. White text overlays on the screen read 'TURMERIC, cinnamon,', with 'TURMERIC' highlighted. The camera is static, focusing on the ingredient's visual appeal.
0:19woman with mushroom table A wide shot features a woman standing confidently behind a table laden with various fresh and dried mushrooms, along with MUDWTR product pouches. She has long, dark brown hair and wears an elegant, high-necked, ruffled white blouse and a light brown skirt. Her hands are spread wide, gesturing towards the display of ingredients, indicating an informative presentation. The background is a clean, neutral cream-colored wall, providing a soft backdrop that keeps the focus on the woman and the products. The lighting is soft and warm, creating an inviting atmosphere. White text overlays on the screen read 'and IT has a high', with 'IT' highlighted. The camera is static.
0:20close up mushroom display A close-up shot focuses on a beautifully arranged display of various fresh and dried mushrooms, along with white MUDWTR branded product pouches, on a table. The mushrooms include several varieties, showcasing their diverse shapes, colors, and textures, from large red-brown flat mushrooms to smaller white and tan ones. The product pouches feature text listing ingredients like 'Chaga, Cordyceps, Lion's Mane, Reishi'. The background is a soft, out-of-focus cream color, highlighting the details of the display. The lighting is soft and warm, emphasizing the natural and organic quality of the ingredients. White text overlays on the screen read 'dose of FUNCTIONAL', with 'FUNCTIONAL' highlighted. The camera is static, offering an intricate view.
0:20lions mane mushroom smoke A close-up shot features two halves of a fluffy, white Lion's Mane mushroom, appearing as if split apart. They are positioned against a dark, smoky, or misty background, creating a dramatic and ethereal effect. The intricate, cascading texture of the mushroom is highlighted, resembling soft coral or sea anemones. The dark background makes the white mushroom stand out vividly. The lighting is focused, bringing out the delicate details of the fungi. White text overlays on the screen read 'mushrooms like LION'S', with 'LION'S' highlighted. The camera is static, capturing the unique visual of this functional mushroom.
0:21hands holding reishi A close-up shot captures two light-skinned hands holding a collection of dried, woody Reishi mushrooms. The mushrooms vary in size and shape, displaying deep brown and reddish-brown hues with textured, almost bark-like surfaces. Some pieces are flatter and fan-shaped, others more irregular. The background is a light brown wooden surface, blurred to keep the focus on the hands and mushrooms. The lighting is bright and natural, highlighting the rustic appearance of the dried fungi. White text overlays on the screen read 'mane, chaga, REISHI,', with 'REISHI' highlighted. The camera is static, emphasizing the natural, raw form of the ingredient.
0:22cordyceps into bowl A close-up, overhead shot shows a small pile of dried Cordyceps mushrooms being dropped into an ornate, shallow metal bowl. The Cordyceps are thin, delicate, and reddish-orange, resembling small threads or twigs. They fall gently into the bowl, which has an intricate, embossed pattern on its surface, adding a touch of elegance. The metal has a warm, aged patina. The background is blurred, focusing entirely on the action and the ingredients. The lighting is bright and even, highlighting the texture and color of the Cordyceps. White text overlays on the screen read 'CORDYCEPS. It also', with 'CORDYCEPS' highlighted. The camera is static, capturing the meticulous handling of the ingredients.
0:23mudwtr can with ingredients A close-up shot presents a black MUDWTR product canister standing upright on a textured, dark wooden surface. Around the base of the can, various ingredients are scattered, including white Lion's Mane mushroom pieces, light brown Reishi mushroom pieces, yellow turmeric root segments, and thin cinnamon sticks, along with some brown powder. Small white flecks are gently falling from above, as if being sprinkled onto the display. The background features blurred green foliage and hints of natural wood, creating an earthy and organic ambiance. The lighting is warm and directional, casting soft shadows and highlighting the details. White text overlays on the screen read 'has PREBIOTIC fiber,', with 'PREBIOTIC' highlighted. The camera is static, showcasing the product and its components.
0:25woman stomach touch A close-up shot focuses on a woman's midsection, specifically her stomach and lower torso. She has fair skin and is wearing a dark gray ribbed sports bra. Her light-skinned hands gently rest on her lower abdomen, one hand lightly tracing or patting the area. The background is a plain, neutral gray wall, ensuring no distractions. The lighting is soft and even, highlighting the contours of her body. The image conveys a sense of self-care or attention to bodily well-being. White text overlays on the screen read 'gut. IT tastes', with 'IT' highlighted. The camera is static.
0:26woman drinking with straw A close-up shot focuses on a woman's lower face and hands as she sips from a clear glass through a colorful, iridescent metal straw. Her lips are lightly parted around the straw. She has dark hair, dark eyes, and fair skin. Her hands, with neatly manicured light-colored nails, hold the glass. The glass contains a dark beverage. The background is blurred and light, creating a soft focus that highlights the action. The lighting is bright and even, emphasizing the textures of the straw and the glass. White text overlays on the screen read 'LIKE... rich dark', with 'LIKE' highlighted. The camera is static, capturing the intimate moment of consumption.
0:27woman drinking pink mug A medium shot frames a woman in a casual indoor setting. She has dark hair tied back and is wearing a charcoal gray hoodie with white text that appears to be a brand logo ('WHITE FOX PROJECT S') on the front. She holds a light pink ceramic mug to her lips, taking a sip, and looking off-camera. The background features a minimalist white wall with a round mirror and a small plant, suggesting a modern home environment. The lighting is soft and natural, contributing to a relaxed, everyday mood. White text overlays on the screen read 'CHOCOLATE with', with 'CHOCOLATE' highlighted. The camera is static.
0:28woman surprised reaction A medium shot shows the same woman from the previous scene, now looking directly at the camera with an open-mouthed expression of surprise or excitement. Her dark hair is still tied back, and she wears the same charcoal gray hoodie. Animated red exclamation marks (!!) pop up above her head, emphasizing her reaction. The minimalist white wall and round mirror are still visible in the background. The lighting remains soft and natural. White text overlays on the screen read 'warming chai SPICES.', with 'SPICES' highlighted. The camera is static, capturing her immediate, expressive response.
0:29mudwtr can ingredients animation An overhead shot presents a black MUDWTR product canister standing upright on a dark, textured, soil-like surface, which might be a garden bed or a rustic tabletop. Various raw ingredients are dynamically animated to appear around the can: dried Reishi mushroom pieces, long Cordyceps threads, Lion's Mane mushroom pieces, small containers of powders (turmeric, cinnamon), and cinnamon sticks. The animation shows the ingredients popping into place around the can. The background is dark and earthy, providing a natural context. The lighting is direct and bright, highlighting the arrangement. White text overlays on the screen read 'Second, WE include way more MUSHROOMS.', with 'WE' and 'MUSHROOMS' highlighted. The camera is static, capturing the informative animation.
0:30founder talking head dosage A medium close-up shot, consistent with previous talking head segments, features the male subject speaking directly to the camera. He maintains an engaged and informative expression. He has short, dark hair, a beard, and wears a casual teal blue Henley shirt and a camouflage-patterned baseball cap, with a small black electronic device clipped to his hat. He holds a clear glass containing a light brown, milky beverage in his right hand. The outdoor background consists of a bright blue sky with white clouds and lush green foliage. The natural, bright lighting is consistent. White text overlays on the screen read, 'Most mushroom COFFEES', animating as he speaks. The camera remains static.
0:32man with mushroom plate A medium close-up shot shows a young man with a friendly smile, holding a large white plate piled high with an impressive variety of fresh mushrooms. He has curly, dark brown hair and is wearing a black t-shirt. He looks directly at the camera, presenting the mushrooms. The plate contains numerous types, including Lion's Mane, oyster mushrooms, shiitake, and more, showcasing their diverse shapes, colors, and textures. The background is a soft, blurred indoor setting, possibly a kitchen or living room, keeping the focus on the mushrooms. The lighting is bright and even, highlighting the fresh appearance of the fungi. White text overlays on the screen read 'HUNDRED milligrams. We USE well over', with 'USE' highlighted. The camera is static, capturing the engaging presentation.
0:33mushroom illustration animation The scene displays a vintage-style animated illustration of two large, light-brown capped mushrooms with long, white stems, along with a cross-section of a mushroom on a textured, off-white background. The illustrations are detailed and scientific, reminiscent of botanical drawings. The animation brings a subtle movement or highlight to the drawings. The background has a slight paper-like texture. The color palette is earthy and natural, fitting the botanical theme. White text overlays on the screen read '2,000 MILLIGRAMS of', with 'MILLIGRAMS' highlighted. The camera is static, presenting the graphic information.
0:34spooning powder into mug A close-up shot captures light-skinned hands spooning a dark brown powder from a wooden spoon into a black ceramic mug. The spoon is held over the mug, and a small mound of powder is visible in the spoon, poised to drop. An open MUDWTR product canister, containing more of the brown powder, is visible in the blurred background. The setting appears to be a light wooden surface. The lighting is soft and focused, emphasizing the texture of the powder and the action of preparation. White text overlays on the screen read 'PER serving.', animating as spoken. The camera is static, focusing on the careful measurement and transfer of the product.
0:35mug being stirred A close-up shot offers an overhead view of a light-colored ceramic mug, possibly beige or off-white, filled with a frothy, dark brown beverage. A thin, silver metal whisk or stirring tool is actively mixing the drink, creating small bubbles and swirls on the surface. The mug sits on a light wooden surface. A black MUDWTR product canister is partially visible in the blurred background. The lighting is bright and even, highlighting the frothy texture of the drink and the motion of stirring. White text overlays on the screen read 'PRODUCTS are dosed', with 'PRODUCTS' highlighted. The camera is static, capturing the preparation process.
A close-up, slightly overhead shot captures the process of pouring latte art into a white ceramic cup. A thin stream of light-colored, frothed milk is meticulously poured from a metal pitcher into a dark brown beverage, creating an intricate design on the surface. The cup has a delicate rim and is filled to the brim. The background is a blurred, warm-toned surface, possibly wood. The lighting is bright and soft, emphasizing the smooth texture of the milk and the precision of the pour. White text overlays on the screen read 'efficaciously.', animating as spoken. The camera is static, highlighting the aesthetic and refined presentation of the beverage.
0:38founder talking head organic A medium close-up shot, consistent with previous talking head segments, features the male subject speaking directly to the camera. He maintains an engaged and informative expression. He has short, dark hair, a beard, and wears a casual teal blue Henley shirt and a camouflage-patterned baseball cap, with a small black electronic device clipped to his hat. He holds a clear glass containing a light brown, milky beverage in his right hand. The outdoor background consists of a bright blue sky with white clouds and lush green foliage. The natural, bright lighting is consistent. White text overlays on the screen read, 'THIRD, our product is 100% organic.', animating as he speaks. The camera remains static.
0:39hand holding organic mushroom A close-up shot features a light-skinned hand holding a single, plump, fresh mushroom, likely a Boletus edulis (porcini mushroom), in a natural, blurred forest setting. The mushroom has a smooth, reddish-brown cap and a thick, white stem, with flecks of soil clinging to it, indicating its organic origin. The hand gently cradles the mushroom, emphasizing its natural state. The background is a soft blur of green foliage and brown earth, suggesting a pristine forest floor. The lighting is natural and diffuse, highlighting the mushroom's organic textures. White text overlays on the screen read '100% ORGANIC.', animating as spoken. The camera is static, focusing on the natural quality of the ingredient.
0:40open mudwtr box whole30 An overhead shot reveals an open MUDWTR branded cardboard shipping box resting on a white marble countertop with gray veining. The interior of the box contains dark packaging materials. The inner flaps and sides of the box are printed with inspirational text and quotes, adding a personal brand touch. An animated graphic overlay of a circular 'WHOLE 30 approved' badge appears in the center of the box, reinforcing health and diet compliance. The lighting is bright and even, highlighting the product and its packaging. White text overlays on the screen read 'WHOLE 30 approved', duplicating the graphic text. The camera is static, providing a clear, informational view.
0:41mudwtr box certification labels A close-up shot inside an open MUDWTR branded cardboard box, resting on a white marble countertop. The box contains a black MUDWTR canister and a rectangular black package. A light-skinned hand, with a neatly manicured thumb, points to the 'USDA Certified Organic' and 'Certified Gluten-Free' logos visible on the canister's label. An animated 'NON GMO Project VERIFIED nongmoproject.org' graphic overlay appears prominently on the screen, further emphasizing product certifications. The background is the interior of the shipping box. The lighting is bright and clear, making the certification logos easily readable. White text overlays on the screen read 'NON GMO Project VERIFIED' and 'USDA certified'. The camera is static, focusing on the detailed proof points.
0:43man holding mudwtr can vegan A medium close-up shot features a male subject holding an open MUDWTR product canister directly towards the camera, showing the brown powder inside. He has dark hair, a beard, and visible tattoos on his arms, adding a distinctive personal style. He looks directly at the camera with an engaging expression. An animated 'CERTIFIED VEGAN VEGAN.ORG' graphic overlay appears in the center of the frame, highlighting another product certification. The background is a modern, minimalist kitchen or indoor setting, slightly blurred. The lighting is bright and clear, emphasizing the product and the speaker. White text overlays on the screen read 'organic INGREDIENTS' and 'CERTIFIED VEGAN'. The camera is static, presenting the product with its certifications.
0:44dolly through mushroom farm A tracking shot moves smoothly down a long, sterile corridor in what appears to be an indoor mushroom cultivation or processing facility. Tall, multi-tiered metal shelving units line both sides of the corridor, filled with numerous clear plastic bags containing what looks like substrate for growing mushrooms or harvested mushrooms themselves. The bags are neatly organized and appear to be in various stages of growth or storage. The floor is a clean, light gray, and the walls are white, giving the space a very controlled and scientific feel. Fluorescent lighting illuminates the entire area. White text overlays on the screen read 'with USA GROWN', animating as spoken. The camera dollies forward, revealing the scale of the operation.
0:45staff in cleanroom A wide shot shows two individuals in a cleanroom or controlled environment, standing amidst tall metal shelves filled with packaged mushrooms. Both are wearing full-body white hazmat-style suits, blue disposable shoe covers, and face masks, with one also wearing blue gloves. They are conversing with each other, with one person (right) gesturing with their hand towards the other. The environment is the same industrial setting as the previous shot, with concrete floors and fluorescent lighting, emphasizing hygiene and quality control. White text overlays on the screen read 'functional MUSHROOMS.', animating as spoken. The camera is static, capturing this behind-the-scenes look.
0:46founder talking head organic coffee A medium close-up shot, consistent with previous talking head segments, features the male subject speaking directly to the camera. He maintains an engaged and informative expression. He has short, dark hair, a beard, and wears a casual teal blue Henley shirt and a camouflage-patterned baseball cap, with a small black electronic device clipped to his hat. He holds a clear glass containing a light brown, milky beverage in his right hand. The outdoor background consists of a bright blue sky with white clouds and lush green foliage. The natural, bright lighting is consistent. White text overlays on the screen read, 'COFFEES, they're not FULLY organic.', animating as he speaks. The camera remains static.
0:48overhead coffee harvest An overhead wide shot depicts agricultural workers harvesting crops in a field. The field is covered in dense, vibrant green bushes, possibly tea or coffee plants, arranged in undulating rows that create an interesting texture. Two workers, seen from above, are actively engaged in picking, with baskets or containers nearby. The scene is outdoors under natural daylight. The dominant color is the rich green of the plants. White text overlays on the screen read 'CONSIDERING that', animating as spoken. The camera is static, providing a broad view of the agricultural process.
0:49coffee cherries close up An extreme close-up shot focuses on a cluster of dark red coffee cherries growing on a green branch. Some of the cherries have distinct white stripes, indicating a specific variety or stage of ripeness. The leaves of the plant are a deep green and slightly blurred, directing full attention to the berries. The lighting is natural and clear, highlighting the vibrant red and subtle textures of the cherries. White text overlays on the screen read 'coffee IS one of the', with 'IS' highlighted. The camera is static, offering an intimate and detailed view of the raw coffee fruit.
0:50coffee cherries pouring A close-up shot captures bright red coffee cherries being poured from a weathered, yellow metal funnel into a vibrant green container or processing machine. The cherries cascade smoothly, creating a vibrant flow of color. The yellow funnel shows signs of use and texture. The green container is a strong, contrasting color. The background is a soft blur of greens and browns, suggesting an agricultural or processing environment. The lighting is bright and clear, emphasizing the vivid colors of the cherries. White text overlays on the screen read 'most PESTICIDE sprayed', with 'PESTICIDE' highlighted. The camera is static, focusing on the processing of the coffee beans.
0:51coffee beans piling A close-up shot shows a large quantity of light to medium brown coffee beans continuously falling and piling up in a large bin or container. The beans create a dynamic, textured surface as they accumulate, with some appearing darker than others due to roasting variations. The background is blurred and dark, keeping the focus entirely on the moving mass of beans. The lighting is relatively dim but highlights the contours and textures of the beans. White text overlays on the screen read 'sprayed CROPS', with 'CROPS' highlighted. The camera is static, capturing the industrial scale of coffee processing.
0:52founder talking head pesticide A medium close-up shot, consistent with previous talking head segments, features the male subject speaking directly to the camera. He maintains a serious and concerned but informative expression. He has short, dark hair, a beard, and wears a casual teal blue Henley shirt and a camouflage-patterned baseball cap, with a small black electronic device clipped to his hat. He holds a clear glass containing a light brown, milky beverage in his right hand. The outdoor background consists of a bright blue sky with white clouds and lush green foliage. The natural, bright lighting is consistent. White text overlays on the screen read, 'PLANET, that feels like something YOU should probably want TO get right.', animating as he speaks. The camera remains static.
0:54mudwtr can low caffeine A close-up shot features a female hand, with long, light-colored manicured nails, holding a black MUDWTR product canister on a dark wooden surface. The can is slightly angled, showcasing its label. White powder trails are artfully arranged on the wooden surface around the can, creating a visual accent. The background is a soft blur of green foliage, suggesting an organic setting. The lighting is warm and directed, highlighting the product and the hands. White text overlays on the screen read 'MUD\WTR is a drink DESIGNED with low', with 'DESIGNED' highlighted. The camera is static, focusing on the product's attributes.
0:56spooning mudwtr powder A close-up, overhead shot shows a light-skinned hand holding a wooden spoon filled with brown powder directly over an open MUDWTR product canister. The can is also filled with the same brown powder. Various dried mushroom ingredients are scattered on a clean, white surface around the can, including white Lion's Mane and brown Reishi pieces. The lighting is bright and even, highlighting the details of the powder and ingredients. White text overlays on the screen read 'doses of CAFFEINE. It', with 'CAFFEINE' highlighted. The camera is static, emphasizing the precise handling and natural components of the product.
0:57mudwtr cup with ingredients An overhead shot features a MUDWTR branded paper cup, likely holding a prepared beverage, positioned centrally on a bright, textured surface. Around the cup, various raw ingredients are artfully scattered: brown powder, small mushroom pieces, and dried roots/spices, illustrating the product's components. The scene is brightly lit by natural light, possibly from a window to the right, creating soft shadows and highlights. White text overlays on the screen read 'HAS again high doses', with 'HAS' highlighted. The camera is static, providing an aesthetically pleasing and informative overview of the product's natural composition.
0:58latte art into mudwtr cup An overhead shot captures a hand pouring latte art into a MUDWTR branded paper cup. A stream of frothed, light-colored milk is meticulously added to a dark beverage, creating an intricate, feathered pattern on the surface. The cup is white with black MUDWTR branding. The background is a bright, warm-toned surface, possibly a wooden table, creating a clean and inviting aesthetic. The lighting is soft and bright, emphasizing the delicate details of the latte art and the creamy texture of the milk. The camera is static, showcasing the final beautiful presentation of the beverage. There is a prior text overlay 'HAS again high doses' from the previous scene still on screen, but no new text added here.
0:59mudwtr in nature animated mushrooms An overhead shot presents a clear glass mug, filled with a dark brown, frothy powder, being stirred by a thin metal whisk. The mug rests on a vibrant green, moss-covered, rocky forest ground, surrounded by dark brown leaves and earthy textures. Stylized, hand-drawn white outlines of various mushrooms (agaric, oyster, shiitake types) are animated to appear and disappear around the mug, integrating the product with its natural mushroom origins. The lighting is natural and dappled, creating a serene, organic atmosphere. White text overlays on the screen read 'MUSHROOMS.', animating as spoken. The camera is static, blending product demonstration with natural elements and illustrative graphics.
