0:00intro tool kits
The scene opens with a wide shot of an African American man standing behind a black tool chest with a light wooden top in a retail store aisle. Three tool kits are prominently displayed on top of the chest. The background shows aisles of tools and hardware with industrial lighting overhead, typical of a large hardware store. Overhead, a black sign with white text reads "TOOL KITS KITS DE HERRAMIENTAS" and a red toolbox icon. The man addresses the camera, gesturing with his hands. The lighting is bright and even, casting minimal shadows. A text overlay in white with a black outline asks, "Need a tool kit?". A second overlay in green with a black outline appears below, stating, "Here's 3 options from Harbor Freight!". The overall color palette is industrial with dominant grays, blacks, and blues from the store's products and the man's attire, contrasted by the wooden countertop.
0:03pittsburgh 130pc box
This is a medium close-up shot focusing on the first tool kit, the 'Pittsburgh 130pc. Tool Kit with Case', as it rests on the wooden top of the black tool chest. The man's hands are visible at the bottom of the frame, holding the box steady. The tool kit is a black rectangular case with a green and white label showcasing the 'Pittsburgh' brand and various tools inside. The background is blurred, showing the general store environment. The lighting remains bright and functional. A text overlay in white with a black outline displays "Pittsburgh 130pc. Tool Kit $39.99". The camera slowly pushes in on the product.
0:05pittsburgh 130pc opened
The shot maintains a medium perspective, showing the man's torso and hands as he opens the 'Pittsburgh 130pc. Tool Kit with Case'. The black plastic case is now open, revealing a meticulously organized array of silver and black hand tools, including wrenches, pliers, and sockets, nestled within custom-fitted compartments. The tool chest's wooden top provides a clean, neutral surface. The store aisle with shelves of products is blurred in the background. The text overlay "Pittsburgh 130pc. Tool Kit $39.99" persists. The scene is brightly lit, emphasizing the metallic gleam of the tools. The dominant colors are the black of the case and tool chest, the silver of the tools, and the natural wood tone.
0:08pittsburgh 130pc tools closeup
A close-up shot focuses entirely on the opened 'Pittsburgh 130pc. Tool Kit'. The black plastic case is spread open, presenting a comprehensive view of the tools. The tools are silver and black, arranged in dedicated slots within the case, including various wrenches, pliers, screwdrivers, sockets, and a hammer. A small clear plastic box with fasteners is also visible. The background is a soft blur of the retail environment. The lighting highlights the metallic textures of the tools. A new text overlay, in white with a black outline, appears: "Perfect for home repairs and DIY'ers". The color scheme is dominated by the silver of the tools and the black of the case and its interior.
0:10pittsburgh 225pc box
The scene returns to a medium shot, with the man standing behind the tool chest. He presents the second tool kit, the 'Pittsburgh 225pc. Mechanic's Tool Kit', holding the box upright with both hands. This kit is also a black plastic case with a green and white branded label. The store aisle and shelving are visible in the background, out of focus. The man looks towards the camera with an engaging smile. The text overlay "Pittsburgh 225pc. Mechanic's Tool Kit $139.99" is displayed. The lighting is bright and even, typical of a retail setting.
0:13pittsburgh 225pc opened
This medium shot focuses on the man's torso and hands as he opens the 'Pittsburgh 225pc. Mechanic's Tool Kit'. The black plastic case opens to reveal a larger and more extensive collection of silver and black tools, including various ratchets, sockets, and specialty tools, neatly arranged. The wooden top of the tool chest is visible below. The background is a blurred view of the store aisle. The text overlay "Pittsburgh 225pc. Mechanic's Tool Kit $139.99" remains. The overall lighting is bright and accentuates the metal tools. The dominant colors are black, silver, and the green accents on some tool handles.
0:15pittsburgh 225pc tools closeup
A detailed close-up shot of the opened 'Pittsburgh 225pc. Mechanic's Tool Kit'. The black plastic case is fully open, showcasing multiple layers of various tools. Silver sockets, ratchets with green accents, wrenches, pliers, and screwdriver bits are meticulously organized within the custom-molded compartments. A small red clear plastic box with bits is also visible. The background is out of focus, suggesting a retail environment. The bright, overhead lighting highlights the metallic sheen of the tools. The text overlay "Pittsburgh 225pc. Mechanic's Tool Kit $139.99" is visible. The dominant colors are black, silver, and pops of green from the tool handles.
0:17pittsburgh 301pc box
The scene reverts to a medium shot, featuring the man behind the tool chest, presenting the third tool kit: the 'Pittsburgh 301pc. Mechanic's Tool Kit'. He holds the large, gray, and white branded box with both hands. The store aisle and shelving are visible in the background, out of focus. The man looks at the camera, smiling. The text overlay "Pittsburgh 301pc. Mechanic's Tool Kit $199.99" appears on screen. The lighting is bright and consistent across the scene. The color palette includes the gray and white of the tool kit box, the black of the tool chest, and the man's blue shirt.
0:19pittsburgh 301pc closed
A medium close-up shot focuses on the 'Pittsburgh 301pc. Mechanic's Tool Kit' in its closed, black, heavy-duty plastic case, resting on the wooden top of the tool chest. The man's hands are visible, holding the sides of the case. The background is blurred, showing parts of the store aisle. The lighting is bright. The text overlay "Pittsburgh 301pc. Mechanic's Tool Kit $199.99" is present. The case has two silver metal clasps, adding a touch of industrial design. The dominant color is the matte black of the tool case.
0:20pittsburgh 301pc opened
This medium shot showcases the man opening the 'Pittsburgh 301pc. Mechanic's Tool Kit'. The robust black plastic case is opened to reveal multiple layers and trays filled with an extensive collection of silver and black tools. The man's hands are actively removing a top tray to reveal the tools beneath. The tool chest's wooden top is visible. The background remains a blurred retail setting. The text overlay "Pittsburgh 301pc. Mechanic's Tool Kit $199.99" is displayed. The bright lighting illuminates the metallic surfaces of the tools. The scene's color palette is primarily black and silver, with the natural wood tone providing contrast.
0:23man walking aisle
The final scene is a wide shot of the man walking down a well-lit aisle in the Harbor Freight store. He walks towards the camera, points directly at it with a friendly expression, then turns to his left and gestures towards the shelves filled with various packaged tools and hardware. The aisle is wide, with tall, metal shelving units on both sides. A red fire extinguisher is visible on a shelf to the right. Signs above the aisles indicate different sections like 'Sockets', 'Ratchets', and 'Cashier', with a green banner reading 'Spring into Savings'. The floor is light-colored concrete. The text overlay "Get the tool kit you need at Harbor Freight!" is prominently displayed. The scene's color palette is dominated by the industrial grays of the shelving, the blue packaging of products, and the man's blue shirt and jeans, under bright, fluorescent lighting.
