0:00hat stack changing The scene is framed from a medium-shot perspective, looking slightly down at a stack of baseball caps resting horizontally on a textured wooden countertop. The camera is static. In the foreground, a vertical stack of roughly 8-10 baseball caps is prominently displayed. The top cap in the stack rapidly changes its design, color, and team logo, appearing to transform in a quick-cut or stop-motion fashion. To the left of the caps, a white paper flyer with a 'F Cash' logo and 'Lids Access Pass' text, along with a QR code and instructions, is clearly visible. In the mid-ground, a black point-of-sale (POS) monitor on a stand is positioned behind the caps. The background consists of dark shelves densely packed with various baseball caps, indicating a retail store environment. The lighting is bright, even, and consistent, typical of indoor commercial spaces, casting minimal soft shadows. The overall color palette is diverse, featuring whites, blacks, blues, reds, greens, greys, browns, and camouflage patterns from the caps, set against the warm, earthy tones of the wooden counter and the darker background of the cap shelves. A hand briefly enters the frame at the end of the scene (around 13400ms) to interact with the hats.
The scene displays a static, dark navy blue background filled with prominent white and grey text and logos. At the top, in smaller white text, it reads 'NEW ERA.' followed by a stylized grey oval logo that says 'DAILY ROTATION'. Below this, in larger white text, the phrase 'Now Available In-Store at' is displayed. The word 'Lids' is the largest and most central element, rendered in a bold, stylized white font with a distinctive red dot serving as the 'i'. Directly beneath 'Lids', a small red and blue Major League Baseball (MLB) logo is visible. The overall color palette is dominated by dark blue, white, grey, and a touch of red, creating a clean, professional, and brand-focused visual.