0:00close up salmon salad An overhead close-up shot captures a meticulously prepared salmon and white bean salad presented on a light green ceramic plate. The plate rests on a subtly textured pink linen surface. A perfectly seared salmon fillet, showcasing a crispy brown skin, is centered on a bed of fresh green arugula, generously topped with a dollop of creamy white sauce and speckled with black pepper. Surrounding the salmon are halved cherry tomatoes, plump white cannellini beans, crumbled white feta cheese, and dark olives. Sunlight streams in from the side, casting soft, dappled shadows across the dish, enhancing its appetizing appearance. In the upper right corner, a portion of a clear, textured glass filled with ice and a drink is visible. The dominant colors are vibrant greens, reds, whites, and the inviting orange-pink of the salmon. The text "IT HAS 50" appears dynamically overlaid in the center of the frame.
0:01talking head salads A medium shot frames Melissa Ben-Ishay, a woman in her late 30s to early 40s, with long, wavy brown hair, smiling warmly and speaking directly into the camera. She is wearing a cozy, light beige knitted sweater. She stands behind a sleek white kitchen island counter, which showcases three distinct and colorful salad dishes: one featuring salmon, another with chicken, and a third packed with a vibrant corn and carrot mix. The background reveals a modern kitchen aesthetic, characterized by deep blue lower cabinets, clean white subway tile backsplash, and open wooden shelving adorned with a variety of colorful ceramic dishes and potted greenery. A brown Blue Apron meal kit box, displaying its distinctive blue and white logo, is clearly visible on the counter to her left. The entire scene is bathed in bright, even lighting. The text "I'M MELISSA BEN-ISHAY" is overlaid across her chest.
0:03medium shot cupcakes This medium shot focuses on the upper body and hands of the same woman, Melissa Ben-Ishay, as she delicately interacts with a tray of miniature cupcakes. She is wearing the familiar light beige knitted sweater. Her hands are foregrounded, carefully selecting a small, decorative cupcake from a clear plastic container that holds numerous cupcakes of varying colors, predominantly pink, white, and dark brown, adorned with intricate frosting designs and sprinkles. The cupcakes are artfully presented, suggesting high quality and visual appeal. In the background, the modern kitchen setting continues, with glimpses of the blue cabinetry and white subway tile backsplash. The lighting remains consistently bright and clear, highlighting the detail of the cupcakes. The text "CEO AND" is overlaid, positioned just above her hands.
0:04medium shot two people A medium shot captures two individuals, Melissa Ben-Ishay and a male counterpart, standing side-by-side in a brightly lit, modern kitchen. Both are wearing matching, vividly colored tie-dye hoodies that feature a striking mix of blue, pink, and yellow swirls. Melissa, positioned on the right, smiles broadly and affectionately has her arm around the man's shoulder. The man, on the left, also smiles widely, holding a striped blue and white kitchen towel in one hand and a wooden cutting board laden with fresh vegetables, specifically a green cucumber and two colorful bell peppers (one orange, one red), in the other. The background showcases open wooden shelves filled with an array of colorful dishes and kitchen accessories, set against white subway tiles and blue cabinetry. The scene conveys a cheerful and collaborative atmosphere. The text "BAKED BY MELISSA" is prominently displayed between them.
0:05talking head salads again This scene is a direct continuation of the earlier talking head shot (Scene 2), featuring Melissa Ben-Ishay in a medium shot. She continues to speak directly to the camera, maintaining her friendly and confident demeanor. Her long, curly brown hair frames her face, and she is still wearing the light beige knitted sweater. She stands behind the white kitchen island, with the three colorful salad dishes – salmon, chicken, and corn/carrot mix – meticulously arranged in front of her. The background remains the same modern kitchen setup with blue cabinets, white subway tiles, open shelving with colorful dishware, and potted plants. The brown Blue Apron meal kit box is clearly visible on the counter to her left. The lighting is bright and consistent. The text "AND I'M SO" is initially displayed over her chest, which then transitions to "PARTNERING WITH" as she speaks, emphasizing her announcement.
0:06wide shot kitchen book A wide shot captures Melissa Ben-Ishay standing in a spacious and impeccably designed modern kitchen. She wears the same light beige knitted sweater and smiles radiantly, holding a hardcover cookbook with both hands. The book is positioned over a rustic wooden cutting board that rests on a large, striking blue kitchen island. To the right of the cutting board, a Blue Apron meal kit box is distinctly visible, alongside a sleek black pepper mill and an elegant olive oil cruet. The kitchen's aesthetic features stark white walls, a white subway tile backsplash, and matching blue lower cabinets, contrasted by open wooden shelving adorned with an assortment of vibrant, colorful dishes and decorative kitchenware. The entire space is illuminated by bright, even lighting, creating a clean and inviting atmosphere. The text "BLUE APRON" is digitally overlaid across the cookbook she holds.
This segment features a rapid montage of two visually appealing food close-ups, both captured from an overhead perspective, emphasizing their freshness and vibrant colors. The first shot (from 8400ms to 9500ms) displays a colorful salad in a yellow bowl, brimming with mixed green leafy vegetables, finely shredded carrots, bright yellow corn kernels, diced red bell peppers, and thinly sliced green onions, all generously drizzled with a creamy, light-colored dressing. The text "DELICIOUS AND NUTRITIOUS" overlays this image. The second shot (from 9500ms to 10900ms) transitions to a chicken salad presented on a soft pink plate. This dish features slices of a breaded chicken breast, arranged atop a bed of fresh greens, alongside roasted cherry tomatoes, vibrant orange bell pepper slices, and a darker grain mixture, possibly wild rice. The text "DELICIOUS AND NUTRITIOUS" remains constant throughout this segment, reinforcing the meal's appeal. The lighting in both shots is bright and natural, enhancing the visual texture and freshness of the ingredients.
0:10talking head salads cta The scene returns to Melissa Ben-Ishay in a medium shot, engaging directly with the camera. She maintains her enthusiastic smile and gestures expressively with her hands, reinforcing her message. Her long, curly brown hair and beige knitted sweater are consistent with previous shots. She stands behind the white kitchen island, which continues to display the three appetizing salad dishes and the Blue Apron meal kit box in the background. The kitchen's blue cabinets, white subway tiles, and decorated open shelves are still visible, contributing to a clean and inviting atmosphere. The lighting is bright and consistent. As she speaks, a prominent call to action appears: "GO TO BLUE APRON NOW" overlaid on the central salad, followed by "TO PLACE YOUR" and then "FIRST ORDER", clearly prompting viewer engagement.
0:13overhead hand serving food An overhead close-up shot focuses on a pair of hands meticulously serving food onto a plate within a brightly lit kitchen setting. A woman's hand, adorned with a ring and manicured nails, gracefully uses a fork to transfer pieces of what appears to be breaded chicken from a white serving bowl onto a soft pink plate. This pink plate already holds a vibrant arrangement of mixed greens, bright red cherry tomatoes, and slices of orange bell peppers, forming a colorful base for the meal. In the immediate foreground, slightly out of focus, another plate featuring the salmon salad (seen in Scene 1) is visible, adding depth to the composition. The action emphasizes the ease and appeal of meal preparation. The text "FIRST ORDER" remains briefly on screen before transitioning to "GO TO BLUE APRON NOW", reinforcing the call to action.
