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Client Challenge

abercrombie.com

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0:00FACEBOOK, INSTAGRAM

Ad Copy

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Brand

Client Challenge

AI Analysis

AI Tags

Female PresentProduct In HandTalking HeadMedium ShotText OverlayDialogue On CameraHappyConfidentValue PropositionOn-Brand Color PaletteBrand Mention SpokenDolly ForwardProduct DemoCustomer PersonaProblem-FirstSolution RevealStatic FrameSeasonal ContextVisual Hook

Transcript

0:00Ma'am, that color looks absolutely amazing on you.

0:02Oh my gosh, thank you so much.

0:03It's actually from Abercrombie, it's a Sculpt Lux Gingham set. It's so comfortable and so versatile for different workouts.

0:09Girl, I absolutely love your set.

0:10Oh my gosh, thank you so much.

0:11It's actually from Abercrombie. It's a Studio Flex set. It's so buttery soft and comfortable and perfect for Pilates workouts.

0:16Excuse me, miss, you dropped this.

0:18Oh my gosh, thank you so much for asking.

0:19My outfit's actually from Abercrombie. It's the Restore Pop Over and sweatpant set. It's so comfortable and perfect for lounge days.

0:25Excuse me, you look amazing. What makes you so confident?

0:27Thank you so much.

0:28Definitely staying true to myself. Oh, and a cute workout from Abercrombie.

Text on Screen

0:00New YPB everyone's asking about.

0:02Curve Love sculptLUX Gingham Set

0:09Curve Love studioFLEX set

0:17Restore Popover Set

0:25It's always YPB Active by Abercrombie.

Scenes (4)

0:00walking sidewalk gingham set

A medium shot frames a young adult woman walking forward on a concrete sidewalk, directly facing the camera, which is held at eye level. She is wearing a blue and white small-checkered (gingham) activewear set, consisting of a bra-style crop top and high-waisted leggings. Her dark hair is pulled back into a high ponytail. She holds a dark grey smartphone in her left hand and occasionally gestures expressively with her right hand. The background features modern apartment buildings with grey facades and large windows on the left, and lush, green and reddish bushes, small trees, and a red fire hydrant on the right. The sidewalk is clean and well-maintained. The lighting is bright and natural, indicating a sunny outdoor daytime setting, casting soft shadows. White text overlays, initially reading "New YPB everyone's asking about.", then changing to "Curve Love sculptLUX Gingham Set". She smiles and talks animatedly, interacting with the camera as if responding to a question.

0:08sitting standing blue set

This medium shot features the same young adult woman, initially sitting casually on a light grey concrete bench, then smoothly transitioning to a standing position. The camera maintains an eye-level perspective and makes a subtle vertical adjustment as she stands. She is showcasing a light blue activewear set, which consists of a scoop-neck sports bra and matching high-waisted leggings. A black sports bra with a distinctive black, orange, and yellow striped elastic band is visible beneath the light blue one. Her dark hair remains in a high ponytail. She wears white ribbed crew socks with black lettering and white chunky sneakers. The background includes a modern, multi-story building with concrete and glass elements, alongside some green plants and a small red-painted curb. The overall lighting is bright and natural, indicating an outdoor, sunny environment. White text overlays "Curve Love studioFLEX set". She interacts with the camera with a friendly smile, dynamic hand gestures, and holds her dark grey smartphone throughout the scene.

0:17walking sidewalk loungewear set

A medium shot captures the woman walking forward on a concrete path, similar to the first scene but against a different backdrop. She is modeling a comfortable, loose-fitting, ribbed grey loungewear set, which includes an oversized hooded sweatshirt with drawstrings and wide-leg sweatpants. She carries a light-colored disposable coffee cup in her right hand and her dark grey smartphone in her left. Her dark hair is pulled back into a high ponytail. The background features various tall cacti plants and arid desert-like foliage, with a modern building structure visible in the mid-distance. The lighting is bright and even, characteristic of an outdoor sunny day. White text overlays "Restore Popover Set". She smiles, speaks directly to the camera, and uses her free hand to gesture, demonstrating the comfort and style of the outfit.

0:25standing cactus activewear set

A medium shot presents the woman standing still on a concrete surface, facing the camera at eye level. She is showcasing an olive green activewear set, which consists of a sports bra with a prominent white elastic band and matching high-waisted leggings. A cream-colored knit sweater is draped casually over her shoulders, with its sleeves tied loosely in the front. Her dark hair is styled in a high ponytail. She holds her dark grey smartphone with both hands, appearing to scroll or interact with it. The background is dominated by several tall, green cacti plants of varying sizes, set against a plain modern building wall. The lighting is bright and natural, indicating an outdoor, sunny environment. White text overlays "It's always YPB Active by Abercrombie.". She maintains a confident and engaging demeanor, smiling, talking, making a 'shush' gesture with a finger to her lips, and then pointing directly at the camera, actively drawing the viewer's attention.

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