0:00pouring liquid into beaker A close-up shot captures a hand holding a clear glass beaker filled with a dark, reddish-brown liquid, possibly a coffee concentrate. The liquid is being poured into a scientific-looking glass beaker on the right side of the frame. The background is dark and out of focus, emphasizing the action. The lighting is artificial, creating subtle reflections on the glass. There's a strong visual effect of chromatic aberration with yellow and magenta fringes around the edges of the glass and liquid. White text 'not tired.' appears in the center of the screen, dynamically glitching with the chromatic aberration.
0:01eye with screen reflection An extreme close-up focuses on a person's eye, partially obscured by what appears to be green-tinted glasses. The eye is dark-colored and appears to be looking straight ahead, with a slightly tired or overstimulated expression. Reflected in the lens of the glasses is a blurry, fragmented image of a digital screen or interface, characterized by bright green, blue, and white pixels, distorted by significant chromatic aberration. The background is very dark and out of focus. White text 'overstimulated.' is centrally placed, also exhibiting chromatic aberration, reinforcing the glitchy, digital theme.
0:02latte art with shadows An overhead shot frames a white ceramic coffee cup, perfectly centered on a light wooden or neutral-toned surface. The cup contains a creamy latte with delicate, intricate latte art on its surface. Strong, natural sunlight from an unseen window casts dramatic, sharp shadows across the surface, highlighting the cup and a small spoon resting beside it. The entire scene is imbued with chromatic aberration, creating vibrant yellow and magenta outlines, giving it a stylized, almost ethereal quality. White text 'Caffeine' appears, then transitions to 'Caffeine isn't the problem.'
0:04animated balance metaphor This scene presents a minimalist, abstract 3D animation. The background is a soft, blurred lavender or light purple. A vibrant yellow sphere is precariously balanced atop a larger, solid, dark purple cube. The composition is simple yet striking, conveying a sense of instability and the theme of 'balance.' White, sans-serif text 'THE LACK OF BALANCE IS.' is displayed, with 'THE LACK OF' fading in before 'BALANCE IS.' The text subtly shifts, adding to the animated feel.
0:05pouring coffee into mug A medium shot captures a white ceramic mug, slightly angled, sitting on a light wooden surface. A vigorous stream of dark brown liquid, resembling coffee, is poured from the upper right corner into the mug, creating a small splash and foam. The background is dark and out of focus, allowing the mug and pouring action to dominate. Dynamic white line animations appear on screen, first accompanying the text, then forming a triangular shape around the pouring liquid, mimicking its flow. White text 'See, caffeine works by spiking your cortisol.' is overlaid, appearing sentence by sentence.
An animated, abstract visual of a neuron or nerve cell dominates the frame. It glows intensely with warm orange and red hues, emanating light from its central body and intricate, branching dendrites. The background is dark and blurred, making the neural network visually pop. The animation suggests activity and energy within the brain. White text 'stress hormone.' appears, linking the visual metaphor to the concept of stress.
0:09mud wtr container reveal A close-up shot focuses on a cylindrical, earthy brown container of 'MUD\WTR Coffee Mushroom Coffee.' A hand gently rotates the container, revealing the product label with various ingredients listed. The container sits on a light wooden surface, with a softly blurred, dark background. The lighting is warm and natural, highlighting the product. White text 'So we made something different.' is overlaid, appearing as the product is introduced.
0:11open mud wtr powder A close-up, slightly overhead shot looks down into the open cylindrical MUD\WTR container. Inside, a fine, light brown powder is visible, filling most of the container. The lighting is bright and even, showcasing the product's texture. The container's label, featuring 'MUD\WTR Coffee Mushroom Coffee' and ingredient list, is still partially visible on the exterior. White text 'MUD\WTR Coffee is made with organic' is overlaid on the scene.
0:12close up coffee beans An extreme close-up fills the frame with numerous dark brown, roasted coffee beans. Each bean exhibits distinct cracks and a rough texture, highlighting their natural and raw quality. The lighting is soft but direct, emphasizing the beans' rich color and surface details. A blue circular logo with 'SWISS WATER® PROCESS' appears prominently over the beans, then fades, followed by white text 'arabica and Swiss water. Decaf beans.' The beans are densely packed, creating a textured background for the text and logo.
0:15heart shaped coffee cup outside A medium shot captures a unique heart-shaped glass cup, filled with a dark brown liquid, placed on a light wooden table outdoors. The sunlight is bright, creating harsh, dappled shadows across the table, indicating a sunny day. In the blurred background, green grass and dark metal patio furniture are visible, suggesting a relaxed outdoor setting. White text 'Just 45mg of caffeine per serving.' is overlaid, providing information about the product's caffeine content.
0:17scooping mud wtr powder A close-up, slightly overhead shot focuses on the open MUD\WTR cylindrical container. A hand holding a silver spoon scoops a generous amount of light brown powder from the container. The powder is fine and dusty, creating a small mound on the spoon. The container's label with 'MUD\WTR Mushroom Coffee' is visible on the side. The background is a bright, soft white, isolating the action. White text 'MUD\WTR Mushroom Coffee is energy that doesn't spike.' is overlaid, emphasizing a key product benefit.
0:21two people dancing A medium wide shot captures two young adults, a man and a woman, dancing joyfully and energetically. The man on the left wears a blue sweater vest with an argyle pattern, grey trousers, and brown shoes. The woman on the right wears an orange wrap top, dark red wide-leg pants, and white sneakers. Both have their arms raised, moving rhythmically. A tall, lush green houseplant acts as a divider between them. The background features a wooden paneled wall, and vintage-style electronics (like a small orange television) are visible on the floor, suggesting a retro or cozy indoor setting. White text 'The kind of mental state your to do list has been begging for.' is overlaid on the scene.
0:23pouring into glass mug An overhead shot shows a rich, dark brown liquid being poured from a dark red container into a clear glass mug with a handle. The mug is placed on a light wooden surface. The intense stream of liquid creates a dramatic visual, and strong natural light from an unseen source casts sharp, contrasting shadows across the table. White text 'Each cup includes 2000mg of functional mushrooms.' is overlaid, highlighting the product's beneficial ingredients.
0:27close up lions mane mushroom 1 An extreme close-up focuses on a fluffy, white Lion's Mane mushroom, held gently in a person's hands. The mushroom's unique, hair-like texture is highly prominent, filling the frame. The lighting is soft and even, emphasizing its natural appearance. White text 'Lion's mane for cognitive clarity.' is overlaid, directly linking the mushroom to its advertised benefit.
0:29close up lions mane mushroom 2 An extreme close-up of a stack of several fluffy, white Lion's Mane mushrooms. The individual tendrils and soft texture of the mushrooms are highly visible, suggesting purity and natural growth. The background is a plain, light color, ensuring the mushrooms are the sole focus. White text 'clarity.' continues the message from the previous scene, reinforcing the cognitive benefit.
0:30close up cordyceps mushrooms An extreme close-up presents a vibrant cluster of bright orange, finger-like Cordyceps mushrooms. Their unique, elongated, and slightly textured forms are clearly visible against a dark, contrasting background. The mushrooms appear almost alien-like in their intense color and structure. The lighting emphasizes their texture and glowing appearance. White text 'Cordyceps for natural stamina.' is overlaid, linking this distinct mushroom type to its health benefit.
0:32close up reishi mushrooms A close-up shot of two light-skinned hands holding several pieces of irregular, dried, dark brown Reishi mushrooms. The mushrooms have a woody, rugged texture and varying shapes, indicative of their natural, unprocessed state. The hands are gently presenting them against a warm, light wooden background. White text 'Reishi plus Chaga for immune and stress support.' is overlaid, introducing this mushroom and its benefits.
0:33close up chaga mushroom An extreme close-up shows a light-skinned thumb and forefinger picking up a dark, irregular chunk of Chaga mushroom from a light wooden surface. The mushroom has a rough, bark-like texture with varying shades of dark brown and golden-yellow. The focus is sharp on the mushroom and fingers, with the wooden background slightly blurred. White text 'and stress support.' completes the previous sentence, reinforcing the immune and stress support benefits of Chaga.
0:34mixing mud wtr powder A close-up, slightly overhead shot inside a rustic wooden bowl reveals a blend of fine brown powders. Initially, a lighter brown, granular powder (MUD\WTR) is visible. Then, a darker brown, finer powder falls from the upper right into the bowl, mixing with the existing powder and creating a swirling effect. The bowl is textured and worn, adding an earthy, natural aesthetic. White text 'No sweeteners, no chemicals, no B.S.' is overlaid, emphasizing the product's natural composition.
0:36product layout on floor An overhead shot displays a neatly arranged product layout on a polished light wooden floor. A cylindrical MUD\WTR branded container, a rectangular MUD\WTR branded cardboard box, and a clear glass mug containing a dark liquid are positioned together. Strong, natural sunlight streams in, casting distinct, long shadows across the floor, highlighting the textures of the wood and packaging. White text 'Just better beans with benefits. And you can try it today.' is overlaid, acting as a call to action.
0:39holding product box outdoors A high-angle shot captures two light-skinned hands holding a MUD\WTR branded cardboard box. The box has a minimalist design with a quote by Mark Twain printed on it. The hands hold the box elevated over a wooden outdoor staircase. In the blurred background, a lush green lawn, trees, and residential houses are visible under a clear blue sky, suggesting an aspirational, natural lifestyle. White text 'It's on sale right now.' is overlaid, creating a sense of urgency.
0:40mud wtr container close up dark A close-up of the MUD\WTR cylindrical container, standing upright on a dark, slightly reflective surface. The label with 'MUD\WTR Coffee Mushroom Coffee' and ingredient list is prominently visible. The background is dark and out of focus, highlighting the product. White text 'right now.' is overlaid, reinforcing the urgency of the call to action.
A close-up, slightly overhead shot shows a clear glass mug on a light-colored surface. A small, black electric frother is actively mixing a light brown liquid, creating a thick, creamy foam on the surface. The frother's whisk is visible and in motion. The background is simple and out of focus. White text 'Comes with a free frother and a free trial to a breathwork app.' is overlaid, highlighting additional benefits and offerings.
A medium shot captures a cozy and serene workspace. On the left, an open laptop is visible. On the right, a lit candle in a glass jar casts a warm glow, positioned next to a dark, possibly ceramic, mug from which a wisp of steam or smoke rises. Several books are stacked nearby. The background is filled with lush green houseplants, softly lit, contributing to a calm and natural atmosphere. White text 'to a breathwork app.' is overlaid, concluding the previous sentence about the free trial.
0:44website product page A screen recording shows a clean, modern website product page for 'MUD\WTR.' The page displays pricing details, highlighting a discount from $60 to $40. Key features such as '30 Serving Original Blend Tin,' 'Free Rechargeable Frother,' 'Free Sample and Sticker,' '30-Day Guarantee,' and 'Free shipping in USA' are clearly listed with checkmarks. A mouse cursor moves and clicks on the '30-Day Guarantee' link, making it interactive. Below, 'Original Blend Benefits' details 35mg caffeine, USDA organic, and 2,240mg of beneficial mushrooms. White text 'Oh, and it has a 30 day money back guarantee.' is overlaid, emphasizing the guarantee.
0:46woman drinking coffee by window A medium shot captures a young woman, likely in her 20s or 30s with light skin and dark hair tied back in a ponytail. She is wearing a light grey hooded sweatshirt and takes a sip from a white mug. She looks calmly out of a large window with wooden frames, suggesting an indoor setting with ample natural light. Her expression is serene and content, indicating enjoyment of the beverage and a peaceful moment. White text 'But we think you'll stay.' is overlaid, projecting confidence in the product's quality.
The scene displays a clean, minimalist end card. A solid black background fills the entire frame. Centered at the top, the brand name 'MUD\WTR®' appears in elegant white, sans-serif typography. Below it, also centered, is the call to action 'Give it a try at mudwtr.com' in the same white font. The design is simple, clear, and stark, providing essential information without distractions.
