0:00product preparation
A close-up shot of an adult's hands preparing a drink. The hands, with red-painted nails and a gold wedding band on the left ring finger, are positioned over a clear glass half-filled with water on a white, marble-patterned countertop. One hand holds a small blue and white checkered sachet, from which white powder is being poured into the water, creating a fizzing reaction. The other hand holds a clear plastic spoon with a long handle, poised above the glass. The background is softly blurred, showing a teal or blue garment worn by the person and a hint of a yellow surface to the left. The lighting is bright and even, creating soft, subtle shadows. The overall color palette is clean with blue, white, and yellow accents. A white text overlay in a pink rectangular box at the bottom reads, "If your little one suffers with constipation, watch this!".
0:01child drinking
A close-up shot focused on a young child's face and hands as they drink from a clear glass jar with a bright yellow straw. The child, with short, dark curly hair and light brown skin, is seen from a slightly elevated, straight-on angle, concentrating intently on drinking. Their small hands grasp the jar, holding it steady. The background is softly blurred, showing an indoor setting, possibly a kitchen or dining area, with warm, natural lighting that illuminates the child's face. The predominant colors are the child's horizontally striped blue and white long-sleeved shirt, the vibrant yellow straw, and the clear liquid in the jar. The overall mood is calm and domestic. The same white text overlay in a pink rectangular box at the bottom, "If your little one suffers with constipation, watch this!", remains present on screen.
0:03host explaining problem
A medium close-up shot of a Caucasian woman speaking directly to the camera, positioned slightly off-center to the right, showing her torso and head. She has light reddish-brown hair tied back, fair skin, and is wearing a teal green sleeveless tank top. Her expression is earnest and communicative, using subtle hand gestures to emphasize her points as she talks about a challenging topic. The background features a blurred indoor kitchen setting with light wooden cabinets, a white countertop, and a small green potted plant, suggesting a comfortable home environment. Bright, soft natural light illuminates her face from the front, casting minimal shadows. Several white text overlays on pink rectangular backgrounds appear dynamically on screen, highlighting her spoken words. A smaller, persistent text overlay at the bottom right reads: "Never been happier about poop in my whole life @begin.health". The camera is static throughout this segment.
0:19host presenting product sachet
A medium close-up shot of the same Caucasian woman speaking to the camera, now holding up a small, rectangular blue and white sachet in her left hand, presenting it clearly towards the viewer. The sachet features a geometric checkerboard pattern on the top and bottom with a central white space displaying text, including 'Growing Up Prebiotics'. Her expression is enthusiastic and confident as she introduces the product. The background remains the same softly blurred kitchen setting with warm, natural lighting. Overlay text in a pink rectangular box states "It's Begin Health", followed by "Growing Up Prebiotics". The smaller, persistent text "I will NEVER run out of these haha @begin.health" is at the bottom right. The camera is static, maintaining a steady focus on the woman and the product.
0:21host explaining product benefits 1
A medium close-up shot of the woman continuing to speak directly to the camera, holding the blue and white product sachet in her left hand, now closer to her chest. Her facial expression is animated and reassuring, emphasizing the ease of use and positive attributes of the product. The background remains the softly blurred kitchen with light wooden cabinets and a plant, suggesting a relatable home environment. The lighting is consistent, bright, and natural, maintaining a positive atmosphere. Overlay text in pink rectangular boxes appears dynamically, highlighting key phrases she speaks, such as "I'm like 'Yes!'", "These prebiotics", and "They're a powder". A longer, persistent text at the bottom right reads: "I didn't care how much it cost bc I was desperate to help her. Come to find out, super affordable and tasteless! @begin.health". The camera is static.
0:26host explaining product benefits 2
The medium close-up shot continues with the woman speaking directly to the camera, still holding the blue and white product sachet in her left hand, positioned near her chest. Her expression is focused as she explains the product's versatility and how it can be mixed into various foods and drinks without altering their taste. The blurred kitchen background and warm, natural lighting are consistent, providing a familiar and comfortable setting. Overlay text in pink rectangular boxes appears, reinforcing her spoken points: "you can mix them in anything", "yogurt, juice, water", and "they taste like nothing". The persistent smaller text at the bottom right provides further context about her daughter, Mia, and her usage of the product, ending with "Gross I know, but that's mom life @begin.health". The camera remains static.
0:30host highlighting product results
The medium close-up shot of the woman continues. She is speaking directly to the camera, holding the product sachet in her left hand. Her expression shifts to emphasize the positive and consistent results of the product, as she uses her right index finger to point directly at the sachet, highlighting its importance. The blurred kitchen background and warm, natural lighting remain consistent, maintaining the intimate, testimonial feel. Overlay text in pink rectangular boxes appears dynamically, highlighting crucial phrases: "Since the third day", "that she has taken this", "she has pooped", and "every single day". The persistent text at the bottom right, relating to Mia's bowel movements and 'mom life', is still visible. The camera is static, focusing on her emphatic delivery.
0:35host happy conclusion
A medium close-up shot of the woman, who now looks up and slightly away from the camera, smiling broadly and radiating immense happiness and relief. She brings her right hand to her chest, a gesture conveying a deep sense of satisfaction and personal connection to the product's results. The background is the same blurred kitchen, and the lighting is soft and natural, contributing to the warm and positive mood. A white text overlay in a pink rectangular box appears, saying "couldn't be happier". The persistent smaller text "Never been happier about poop in my whole life @begin.health" is at the bottom right, perfectly encapsulating her joyful sentiment and the profound impact of the product. The camera is static, capturing her contented expression.
0:38call to action screen
A brightly lit, clean white background screen displaying promotional text and the brand logo. At the top, centered in a dark blue sans-serif font, it reads "Make your kids tummy happy." Below that, the "begin health" logo is prominently featured; the word "begin" is in dark blue, and "health" is rendered in a playful, multi-colored scheme using yellow, light blue, green, and red letters. Beneath the logo, the website "www.beginhealth.com" is displayed in a smaller, dark blue font. At the very bottom, a large, rounded rectangular blue button contains the clear, white call-to-action text "Get yours now!". The overall design is minimalist, clean, and inviting, with a strong focus on brand identity and a clear directive for the viewer. The color palette is primarily white and blue, with cheerful accents from the multi-colored logo.
