0:00intro talking head The scene opens with a medium shot of a middle-aged woman looking directly at the camera, smiling warmly. She is positioned centrally in the frame, wearing a bright pink knit cardigan over a white top, with a simple gold pendant necklace. Her long, wavy brown hair frames her face. Her hands are clasped lightly in front of her. The background is a clean, modern kitchen with light gray walls and countertops, suggesting a tidy home environment. The lighting is bright and even, casting minimal shadows. Pink text overlays appear at the bottom of the screen, initially reading 'START' and then 'THE YEAR'. The overall mood is welcoming and informative, with a clear focus on the speaker.
0:01fitness lifestyle pov A cheerful young woman captures a selfie-style shot from a low angle, looking up and smiling broadly at the camera. She is holding a clear glass beverage container with a straw, filled with a light blue or greenish liquid and decorated with pink shapes, in her right hand. Her left arm is tucked behind a bright pink yoga mat, which she is carrying rolled up. She is wearing a light purple athletic vest over a darker purple top, suggesting an active lifestyle. The background is an outdoor setting with blurred green trees and a bright sky, indicating good weather. The scene conveys a sense of health and well-being, with vibrant colors dominating the frame.
0:02fitness hydration indoor The scene shows a woman sitting cross-legged on a green yoga mat on a light wood floor, indoors. She is taking a sip from a clear glass filled with an orange liquid, possibly juice, with her eyes closed, suggesting enjoyment or focus. She wears a dark blue sports bra and dark red leggings, indicating she is dressed for exercise. A small black dumbbell rests on the floor to her right. In the background, there's a modern fireplace with a white mantelpiece, a light gray wall, and a green couch to the left, adding to a cozy yet functional home workout environment. A framed picture depicting a waterfall hangs above the fireplace. White text 'NOT STARTING OVER.' is superimposed at the bottom.
0:03sale announcement talking head The middle-aged woman from the opening scene reappears, again in a medium shot, looking directly at the camera with an engaging smile. She is wearing the same bright pink cardigan and white top, with her hair styled similarly. Her hands are clasped in front of her. The background remains the clean, modern kitchen with light gray surfaces. The lighting is consistent, bright and inviting. Text overlays at the bottom of the frame evolve, first displaying 'THE NEW YEAR'S', then quickly changing to 'IS LIVE.' and finally '20% OFF' in bold pink boxes. Her facial expression is animated and enthusiastic, conveying excitement for the announced sale.
0:05call to action talking head This scene continues with the same middle-aged woman in a medium shot, facing the camera. She is animated, using hand gestures to emphasize her points, while maintaining a friendly and inviting expression. She wears the same bright pink cardigan, white top, and gold necklace. The clean, modern kitchen background with light gray elements is still visible. The bright, even lighting ensures she is clearly visible. Text overlays continue at the bottom, stating 'OFF SITE WIDE' in a pink box, which then changes to 'JUST USE' and finally 'CODE GOALS20'. Her energetic delivery and hand movements draw attention to the promotional details.
0:09orange food close up A tight close-up shot focuses on a vibrant orange citrus fruit, likely an orange or tangerine, still attached to a branch with blurred green leaves in the background. The fruit's skin has a natural, slightly textured appearance. The lighting is natural and bright, highlighting the fruit's color and texture. The depth of field is shallow, keeping the focus entirely on the orange while the background foliage is softly blurred. Large white text 'REAL' is overlaid across the center of the screen, with a small pink box underneath containing 'FOOD.'. The scene emphasizes natural, whole food ingredients.
0:10mango food close up An extreme close-up shot fills the frame with bright yellow, freshly sliced mango pieces, showing their juicy, fibrous texture. The fruit appears ripe and appealing, with slight variations in color and sheen from natural light reflecting off its surface. The background is a dark, soft blur, ensuring all attention is on the fruit. Large white text 'REAL FOOD' is prominently displayed in the center. Below this, smaller white text 'FOOD. THAT BELIEF IS' appears, further emphasizing the core message. The colors are rich and inviting, highlighting the freshness of the product.
0:11product creation talking head The middle-aged woman is again featured in a medium shot, addressing the camera directly with a cheerful and sincere expression. She is wearing the familiar bright pink cardigan, white top, and gold necklace. Her hands are clasped in front of her. The background remains the consistent, light-colored modern kitchen. The lighting is bright and even. A pink text overlay box appears at the bottom with 'CREATED' which then animates to 'JUST INGREDIENTS'. Her tone and visual presentation convey conviction and pride in the product's origin and philosophy, linking directly to the 'real food' theme.
0:13outdoor hydration lifestyle A young woman is shown in a selfie-style, slightly low-angle shot, outdoors under a bright blue sky. She's holding a clear glass beverage container with a straw, filled with a light blue liquid and adorned with pink shapes, in her right hand, extending it slightly towards the camera. She wears round sunglasses and over-ear headphones, a light blue sports bra, and matching leggings, suggesting she's ready for a workout or activity. Her expression is energetic and confident. Lush green trees and distant mountains are visible in the bright, sunlit background. Text at the top reads 'and most importantly I have my electrolytes'. Pink text at the bottom appears as 'NO SHORTCUTS, NO ARTIFICIAL'.
0:14product preparation demo The shot focuses on a woman's mid-section and hands as she prepares a drink in a kitchen. She is wearing a light blue athletic top and is holding a white packet labeled 'BLUE HAWAIIAN' from 'JUST INGREDIENTS'. She empties the powder from the packet into a clear glass, which already contains some water, on a dark wooden countertop. The background shows a blurry kitchen setting with a white cabinet and a large yellow and white floral vase with flowers, adding a soft, domestic touch. The lighting is bright, illuminating the preparation process. White text at the top reads 'I'm training for my first 10K in November', and a pink text box at the bottom says '...I found Just Ingredients'.
0:15protein product showcase A young woman is shown in a close-up, holding a large white pouch of 'FRENCH VANILLA Protein Powder' from 'JUST INGREDIENTS' in her left hand, positioned prominently in the foreground. In her right hand, she holds a clear glass filled with what appears to be milk or a protein shake. She smiles broadly at the camera, conveying satisfaction. Her fingernails are painted a light green, adding a subtle pop of color. The background is a brightly lit, modern indoor setting with white walls and dark hanging light fixtures, out of focus. White text at the top states 'and gritty until I found Just Ingredients'. A large pink box at the bottom displays 'INGREDIENTS,'. This scene highlights the product directly.
0:16core exercise broll The scene shows a woman engaged in an abdominal exercise on a green yoga mat on a light wooden floor. She is lying on her back, performing leg raises, with her legs extended upwards and her arms reaching towards her feet. She is wearing a dark blue sports bra and dark red leggings. Two black dumbbells are visible on the mat near her feet. The background features a modern fireplace and a green couch, similar to an earlier scene, suggesting a home workout. Bright lighting illuminates the active movement. A pink text box at the bottom reads 'FOOD'. This B-roll emphasizes physical activity and fitness.
0:17treadmill running broll A wide shot shows a woman running on a treadmill in a well-lit gym setting. She is wearing a bright red athletic crop top and matching red leggings, with her hair tied back. The treadmill she is on, labeled 'LifeFitness', and another treadmill to its right, are visible. The gym features light-colored walls and blinds covering windows in the background. The lighting is bright and functional. The camera is positioned slightly behind and to the side of her, capturing her full stride and the machinery. A pink text box at the bottom says 'REAL'. This B-roll emphasizes dedication to fitness and real goals.
0:18closing statement talking head The middle-aged woman returns in a medium shot, concluding her message by looking directly at the camera with a warm, reassuring smile. She is wearing the familiar bright pink cardigan, white top, and gold necklace. Her hands are clasped in front of her. The clean, light-colored modern kitchen background remains consistent. The lighting is bright and inviting. Large white text 'REAL FOOD' appears across her chest, followed by 'REAL DIFFERENCE' in smaller text below, with a pink box underneath. Her expression is one of conviction and authenticity, reinforcing the core brand message about the impact of real food.
0:20brand logo end card The scene transitions to a white background with a vibrant, solid hot pink rectangular bar positioned horizontally across the middle of the frame. Centered within this pink bar is the brand logo: 'JUST' written above a horizontal line, which is then above 'INGREDIENTS', all in black, sans-serif, uppercase text. A thin black square bracket encloses the word 'JUST' on the left and 'INGREDIENTS' on the right, connecting the two words. The logo is clean, modern, and high-contrast against the pink. The overall aesthetic is minimalist and direct, clearly presenting the brand name. The pink and black color palette is consistent with the brand's visual identity seen throughout the video.
