0:00store exterior greeting The scene opens with a slightly low-angle wide shot of a woman and a young boy standing in front of a brick building with large glass storefront windows. The 'cotopaxi' brand name is prominently displayed in white letters above the main entrance. The lighting is bright and natural, suggesting daytime. The woman and boy are smiling warmly and waving directly at the camera. The foreground is a light-colored brick sidewalk. The overall color palette is warm with the reddish-brown bricks and the bright blue sky visible above the building. Text overlay at the bottom reads: 'you gotta come see what we found at'.
0:01store interior overview The camera transitions to an interior wide shot of the Cotopaxi store. The perspective is from the front of the store, slowly panning right, revealing various sections. Fluorescent lighting illuminates the space, creating a bright and clean ambiance. Clothing racks filled with colorful outerwear line the walls, and a central wooden display table showcases neatly folded items like sweaters and blankets. A large red banner with 'GEAR FOR GOOD' partially visible is on the left wall. The floor is concrete. The overall impression is an organized and inviting retail environment.
0:02store interior backpack display Continuing the right pan, the shot reveals a dedicated wall display for backpacks and accessories. A section titled 'Del Día' is visible, with various vibrant-colored bags hanging on pegs. Wooden shelves below hold smaller accessories and folded textiles. A potted green plant adds a touch of nature to the modern retail setting. The lighting remains consistent, highlighting the products. The scene emphasizes the variety and colorful nature of Cotopaxi's product line. Text overlay at the bottom states 'we were welcomed at our local store to'.
0:03store interior clothing racks The camera quickly pans further right and then focuses on a clothing rack filled with an assortment of colorful puffer jackets and fleeces. The woman from the opening scene, with long blonde hair, is seen from a slightly elevated angle, browsing the items. Her back is mostly to the camera, but her movement suggests active engagement with the merchandise. The racks are metal, and the clothes are hung on wooden hangers. The background shows more of the organized store interior with additional displays. Text overlay at the bottom continues 'find some pieces that really spoke to us'.
0:05woman browsing jackets close up A medium close-up shot of the woman as she turns to face a rack of puffer jackets. Her blonde hair frames her face, and she appears focused on the garments. She is seen from the chest up, with her right hand reaching towards a dark blue jacket. The background is a blur of colorful clothing on hangers. The lighting is soft and even, highlighting her expression of mild concentration and interest. Text overlay reads 'And my eye went straight for the Fuego'.
0:06jacket on hanger close up A tight close-up shot focuses on multiple dark blue puffer jackets hanging on wooden hangers. The camera is very close, showing the texture and quilted pattern of the jackets. The background is slightly blurred, emphasizing the jackets. The lighting is consistent with the store's interior, providing clear detail of the product. The color is a deep, rich blue.
0:07hand holding jacket A close-up shot of a person's hand holding up a Cotopaxi Fuego Max puffer jacket. The jacket is two-toned blue, with a darker shade on the upper portion and a lighter shade below, featuring the white 'cotopaxi' logo with a llama graphic on the chest. The hand is holding the top of the jacket, presenting it clearly. The background is blurred, keeping the focus entirely on the jacket. Text overlay reads 'Max in Dusk'.
0:08woman browsing jackets from side The shot returns to the woman from a slightly different angle, a medium close-up, as she continues to browse the clothing rack. She turns her head to look at another item, her long blonde hair falling over her shoulder. She is wearing the same dark brown top and pants. The background is filled with various colorful jackets on hangers, maintaining the vibrant aesthetic of the store. Text overlay below says 'And also the Abrasa fleece'.
0:09woman inspecting fleece A medium shot shows the woman pulling a green and grey Abrasa fleece jacket from the rack. She holds it up, inspecting the fabric and design with a slight smile. Her long blonde hair is still prominent, and she's wearing the same dark brown outfit. The background is a vibrant array of other Cotopaxi jackets in various colors. The action is smooth, highlighting the ease of handling the garment. She appears pleased with the item.
0:11close up mittens logo A tight close-up shot focuses on a pair of maroon-colored down mittens. The mittens have a quilted texture, similar to a puffer jacket. The Cotopaxi logo, a golden llama with text, is clearly visible on the back of one of the mittens. The background is blurred, ensuring the product is the sole focus. The lighting is bright, showcasing the rich color and brand detail. Text overlay reads 'The down mittens and the five panel hats'.
0:12blurry hat foreground A very quick, blurry shot with a colorful patterned hat in the extreme foreground, out of focus. Behind it, a person (likely the woman from earlier scenes) is partially visible and also out of focus, suggesting she might be trying on the hat or holding it. The background is a plain, light-colored wall. The shot emphasizes the hat as an object of interest, even with the blur.
0:13woman wearing hat smiling A medium shot captures the woman, now clearly visible and in focus, wearing a multicolored five-panel hat. She is smiling broadly and playfully adjusting the hat with both hands. Her long blonde hair flows around her shoulders. She is wearing the same dark brown sleeveless top and pants. The background is a simple, light-colored wall, drawing attention to her joyful expression and the hat. Text overlay at the bottom states 'they're so much fun'.
0:14woman mirror selfie blue jacket A medium shot inside a changing room shows the woman taking a mirror selfie with her phone. She is wearing a two-tone blue puffer jacket, similar to the one seen earlier, with the zipper partially open over her dark brown top. She is smiling confidently at her reflection in the phone camera. Her long blonde hair is still prominent, and she's wearing the same dark brown pants. The background is a plain white wall of the changing room, with a wooden door frame visible on the left. Text overlay at the bottom reads 'Cotopaxi always has a way of making'.
0:16woman mirror selfie maroon jacket Immediately following the previous shot, the woman is seen in the same changing room, again taking a mirror selfie. This time, she is wearing a maroon puffer jacket with a bright orange horizontal stripe across the chest. She is zipping up the jacket, still smiling confidently at her phone camera. Her blonde hair and dark brown pants are consistent. The simple changing room background remains the same. Text overlay continues 'clothes that make me feel so bright and happy'.
0:17woman mirror selfie vest Another quick mirror selfie shot in the changing room. The woman is now wearing a blue and grey vest over a dark long-sleeved top. She is adjusting the vest, still looking into her phone camera with a happy, confident expression. The vest adds another layer to her outfit, showcasing versatility. Her blonde hair and dark brown pants remain consistent, and the changing room background is unchanged. Text overlay still reads 'clothes that make me feel so bright and happy'.
0:18woman mirror selfie long sleeve The final mirror selfie in the changing room features the woman wearing a grey long-sleeved top, possibly a base layer or light jacket. She is smiling and gesturing with her hands, possibly showcasing the fit or features of the top. Her blonde hair is still visible, and she's wearing the dark brown pants. The white walls of the changing room provide a clean backdrop. The quick succession of these 'selfie' shots creates a montage effect, showing multiple outfit options. Text overlay concludes 'And their travel bags go all over the'.
0:19backpack wall left The scene shifts back to the store interior, showing a wide shot of a brightly lit wall covered with a diverse array of colorful travel bags and backpacks. The shot begins by panning from the left side of the display, showcasing numerous bags in shades of blue, purple, yellow, orange, and black. Some bags feature the Cotopaxi llama logo. The background is a clean white wall with horizontal shelving for the products. The overall impression is one of extensive variety and vibrant design. Text overlay continues 'world with my family my son's pick was'.
0:20backpack wall middle The camera stops its pan, now centered on the wall display of backpacks. A prominent black sign above the display reads 'The Ultimate Adventure Travel Collection'. The wall is packed with backpacks, showcasing their various shapes, sizes, and a riot of colors. The vibrant bags are neatly hung, creating an appealing visual. The store's interior lighting remains bright and even. This static shot allows for a clearer view of the collection and the descriptive sign.
0:21backpack wall right The camera shifts to the right side of the backpack display, showing another section. A sign above this section reads 'One-of-a-Kind Packs', highlighting a unique aspect of the brand's offering. Below this, more colorful backpacks, sling bags, and smaller accessories are displayed on shelves and hanging racks. Wooden boxes on the shelves hold folded items, and additional bags are showcased. The lighting continues to be bright, and the store environment is consistent. Text overlay is still 'world with my family my son's pick was'.
0:22boy with sling bag A medium shot focuses on the young boy from the opening scene, standing in front of the colorful backpack display. He is wearing a multi-patterned beanie in red, blue, and brown, a yellow long-sleeved shirt, and light beige pants. He is happily modeling a multicolored sling bag (brown, green, blue) across his chest. He smiles genuinely at the camera, showcasing his braces, and adjusts the bag. The background is a blurred array of the store's backpack display. Text overlay identifies the product: 'the Todo 8L sling'.
0:24woman browsing blue backpack A medium shot captures a woman, with dark hair, wearing a green hoodie and black jeans, standing in front of the backpack display. She reaches out and gently touches a light blue backpack on the wall. Her back is mostly to the camera, but her action indicates interest and consideration of the product. The background is the same vibrant wall of backpacks, brightly lit. Text overlay reads 'And what really sticks with me is every'.
0:25close up blue backpack logo A tight close-up shot focuses directly on the light blue backpack that the previous woman was touching. The Cotopaxi logo, a pink llama with the brand name 'cotopaxi' in pink text, is clearly visible on the lower front of the bag. The fabric of the backpack appears smooth and durable. The background is blurred, emphasizing the brand and product detail. This shot highlights the branding and quality.
0:26shopping bag pack items A close-up shot of a person's hands placing folded clothing items into a brown paper shopping bag. The side of the bag prominently features large, orange text that reads 'GEAR FOR GOOD'. The person's forearms and part of a wristwatch are visible. The items being placed in the bag are colorful, suggesting they are Cotopaxi apparel. The background is a blurred store interior, with wooden surfaces visible. Text overlay finishes the thought: 'piece is made responsibly and gives back'.
0:27family at checkout counter A medium wide shot shows the woman and boy at a wooden checkout counter inside the store. Another person (back to camera) stands beside them. A female store employee, with dark hair, is smiling and interacting with them across the counter. The boy is holding a brown shopping bag with the 'cotopaxi' logo and a llama graphic. The background includes more store displays and a sign that reads 'Gear For Good'. The overall mood is friendly and positive. Text overlay continues 'piece is made responsibly and gives back'.
0:28store exit with shopping bag The final scene shows the woman and boy, both smiling brightly, walking out of the store. The boy is proudly carrying the brown Cotopaxi shopping bag. They walk past a large, striking red wall display with the words 'GEAR FOR GOOD' in white, suggesting the brand's mission. The overall ambiance is positive and satisfying, implying a successful shopping trip. The store interior is visible behind them, with clothing racks and more bags. Text overlay concludes 'where it matters'.
