0:00pants pull down truck
The scene opens with a medium shot of two men near a dark grey pickup truck. The truck's hood is open, and one man, a Hispanic male in his late 20s or early 30s with visible arm tattoos, is bent over the engine bay, standing precariously on the vehicle's front tire. He is wearing light khaki pants. Another Hispanic male, also in his late 20s to early 30s, wearing a white t-shirt, is positioned behind him and is actively pulling down the first man's khaki pants. The setting is outdoors in a residential driveway, with a green lawn and a red-roofed house visible in the background under a bright, partly cloudy sky. The lighting is natural daylight, casting clear shadows. An overlaid text box in the top left corner reads: "Reply to Incandescent's comment Why do your pants feel like they were made to punish you?"
0:02saggy butt jeans
This scene features a full-body shot of a person standing indoors, seen from a slightly rear angle. The individual is wearing extremely baggy, dark wash denim jeans with distinctive light blue camouflage patterned panels running down the outer seams, and a large light blue hoodie with cartoonish ear-like embellishments on the hood. The jeans sag significantly below the waistline, revealing a dark undergarment. The background consists of a plain white wall with shelves filled with plush toys, including a Hello Kitty and Sonic the Hedgehog, suggesting a bedroom or personal space. There's also a clothing rack partially visible on the right. The lighting is soft and even, typical of indoor artificial light. The person stands still, then shifts slightly to the left. Overlaid on the bottom left corner is text that reads: "YOU'VE GOT #1 SAGGY BUTT."
0:04crushed pants
The scene displays a medium shot of a man squatting with an expression of discomfort in what appears to be a hotel lobby or common area. He is a white male, likely in his 30s or 40s, with short dark hair, wearing a light grey long-sleeved shirt and black trousers, possibly a uniform given the setting. He also wears a white face mask pulled down around his chin. The background shows a modern indoor space with light-colored walls, a patterned carpet in shades of purple and cream, and some dark wood furniture. The lighting is bright and even, likely from overhead artificial sources. The man quickly squats down, holding his groin area as if in pain or extreme discomfort. An emoji of two peanuts is visible near his crotch. Overlaid text reads: "YOU'VE GOT #2 CRUSHED."
0:05sloppy skinny jeans
This shot is a full-body view of an East Asian male standing outdoors in a park or garden setting. He is wearing a simple black t-shirt, extremely tight light blue skinny jeans, and white sneakers. He also wears a dark baseball cap and eyeglasses. The background is lush with vibrant green trees, bushes, and some small flowering plants, suggesting a warm, pleasant day. The natural daylight is bright but appears slightly diffused, possibly indicating an overcast sky, with no harsh shadows. The man stands somewhat awkwardly, with his shoulders slightly hunched and his hands held in front of him, looking directly at the camera with a neutral expression. Overlaid text on the bottom left reads: "YOU'RE #3 SLOPPY."
0:07humiliating baggy pants
The scene features a full-body shot of a person standing indoors, viewed from the front. The individual is wearing excessively baggy, dark wash denim jeans that are so loose they almost obscure their feet, along with a large light blue football jersey with the number '05' on the front, layered over a long-sleeved light grey shirt. The jersey is styled to be very oversized, extending past the hips. The background shows a neat arrangement of clothes on hangers and various sneakers displayed on shelves, indicating a personal dressing area or closet. The indoor lighting is soft and even. The person stands relatively still, with their hands inside the waistband of their jeans, as if trying to keep them up or adjust them. Overlaid text on the bottom left reads: "IT'S #4 HUMILIATING."
0:08model walks garden
This scene opens with a medium shot of a fit, young Caucasian male walking forward on a neatly manicured green lawn in a backyard setting. He is wearing a black t-shirt and light grey 'All Day Pants' with white sneakers. The background features a tall wooden fence and lush green trees and shrubs, bathed in bright natural sunlight. As he walks, the camera slowly dollies forward, tracking his movement. He then stops, turns his body slightly to the right, and puts his hands into his pockets, showcasing the fit and style of the pants. The lighting creates distinct shadows, highlighting the contours of his muscles. A large white 'INTO THE AM' logo with a stylized 'IAM' symbol is prominently displayed in the center of the frame, and text at the bottom states: "That's why INTO THE AM re-invented pants."
0:10customer reviews sitting
The scene presents a medium shot of a man, a Caucasian male in his late 20s to early 30s with short dark hair and a beard, sitting on a low wooden bench. He is wearing a dark grey t-shirt and olive green 'All Day Pants' paired with white and silver sneakers. The setting is an outdoor backyard with a light brown wooden fence in the background, autumn leaves scattered on the ground, and some natural sunlight. The man shifts from a sitting to a standing position, subtly adjusting his pants. The screen is heavily overlaid with multiple simulated customer review boxes, featuring 5-star ratings and positive comments about 'Awesome pants' and 'Best pants.' Below these, a large text graphic appears in the center: "OVER 10,000 REVIEWS." Additional text at the bottom reads: "Don't listen to us. Hear it from over 10,000 men refusing to take off our pants."
0:14pants stretch demonstration
This medium shot focuses on the lower body of a man demonstrating the stretch of light tan 'All Day Pants'. The man, a Caucasian male, is wearing a black t-shirt and tan 'All Day Pants' with dark sneakers. The indoor setting features a bright living room with a white fireplace, a light-colored patterned rug, and patterned sheer curtains in the background. The lighting is bright and even, highlighting the fabric's texture. The man uses both hands to pull the fabric of the pants outwards from his thighs and crotch, showcasing its significant elasticity and comfort. Overlaid text at the bottom initially reads: "Not our pants, their pants. That they bought from us." followed by "ALL DAY" in large white letters. The overall impression is of comfort and adaptability.
0:19two men pants review
The scene features a split composition with two Caucasian men in a bright living room. On the left, a man with a mustache and short dark hair, in his late 30s or early 40s, is wearing a black t-shirt and dark grey 'All Day Pants'. He walks around the room, showcasing the pants. On the right, a younger man with a beard and black baseball cap, in his late 20s or early 30s, is enthusiastically reviewing the pants directly to the camera. The setting is a modern living room with a white fireplace, light-colored walls, a large screen displaying abstract art, and some plants. Bright, even indoor lighting illuminates the scene. Multiple customer review bubbles with 5-star ratings are overlaid on the left side of the screen, reinforcing the positive feedback. The text "Like this guy:" appears, followed by the younger man's spoken review, which is also transcribed on screen, including phrases like "They're comfy, they stretch, and I don't have to iron them." and "I really don't ever want to take them off." The older man reacts with a smile and gestures. Finally, text appears: "You're damn right, sir. And looking fine."
0:32running man outdoors
This scene captures a fit, shirtless African American male jogging on a paved sidewalk in a residential area. He is wearing olive green 'All Day Pants' and white athletic shoes, carrying a black piece of clothing in his hand. The background features a vibrant green lawn and large trees with distinctive red and orange autumn foliage under a bright blue sky. The natural daylight is strong, creating clear shadows. The man jogs, occasionally looking up and stretching his arms, showcasing the pants' suitability for recreation. The camera uses a dolly forward motion, smoothly tracking his movement. Overlaid text at the bottom reads: "All Day Pants are comfortable enough for recreation,"
0:35office man sitting
The scene shows a medium shot of an African American male, in his 30s, sitting comfortably in a black office chair at a desk. He is wearing a white t-shirt and dark grey 'All Day Pants' with bright yellow socks. The setting is a stylish home office or studio with white paneled walls, a wooden floor, a black desk with studio monitors, a plant, and a lava lamp. The lighting is soft and even, suggesting a comfortable indoor environment. The man crosses his legs, then uncrosses them, looking calm and composed, illustrating the pants' versatility for a professional setting. Overlaid text at the bottom reads: "but sharp enough for the office."
0:37multi reviewer office
This scene combines two individuals in a split frame, maintaining the previous backgrounds. On the left, the African American male from the office scene (in a white t-shirt and dark grey 'All Day Pants') is seated at his desk. On the right, the Caucasian male with the mustache from the living room scene (in a black t-shirt and dark grey 'All Day Pants') delivers an enthusiastic review directly to the camera. The indoor lighting remains bright and even. Several customer review bubbles with 5-star ratings are still overlaid, emphasizing positive feedback. The man on the right gesticulates broadly as he speaks, stating: "These pants feel amazing and I can wear them for literally anything: work, going out, lounging around." The man on the left listens intently, occasionally nodding and providing subtle reactions, reinforcing the message. The interaction highlights the pants' versatility and widespread appeal.
0:44car driver
A close-up shot captures a man in the driver's seat of a black car, seen through the open car window. He is an African American male, in his 30s, wearing an olive green beanie, dark sunglasses, and a white t-shirt. The background shows glimpses of urban buildings and a street under bright natural daylight. The man leans back slightly, rests his arm on the car door, and smiles confidently, looking directly at the camera. He gives a subtle nod, conveying a cool and relaxed attitude. Overlaid text at the bottom reads: "You make us proud, son."
0:46squat demonstration
This low-angle medium shot focuses on the lower body of a man performing a deep squat over a black weight bench. He is a Caucasian male, in his late 20s or early 30s, wearing a black t-shirt and tan 'All Day Pants' with dark sneakers. The indoor setting appears to be a gym or fitness room, with a red patterned carpet and a dark wall in the background. The artificial indoor lighting is bright and direct. The man executes a deep squat, demonstrating the extensive flexibility and stretch of the 'All Day Pants' fabric without any visible strain or restriction. Overlaid text at the bottom reads: "Whether you're working hard"
0:47couple hugging
The scene features a medium shot of a man and a woman embracing in what appears to be a hotel room or apartment. The man, a Caucasian male in his late 20s to early 30s with a beard and a black baseball cap, is wearing a black t-shirt and tan 'All Day Pants'. He is hugging a woman from behind, who has blonde hair and is wearing a light pink, long-sleeved top and dark blue jeans. The background consists of a light-colored interior door and white walls. The lighting is soft and even, suggesting comfortable indoor conditions. The couple sways gently, playfully enjoying each other's company. Overlaid text at the bottom reads: "or hardly working,"
0:47ladder climb
This medium shot captures an African American male, in his late 20s to early 30s, climbing a bright green A-frame ladder set against a reddish-brown brick wall of a house. He is wearing a grey t-shirt and olive green 'All Day Pants'. The outdoor setting is sunny, with natural daylight creating clear shadows on the brickwork. The man ascends the ladder with ease, then pauses and looks back over his shoulder, his expression alert and focused. His posture demonstrates the flexibility and ease of movement provided by the pants during physical tasks. Overlaid text at the bottom reads: "we believe comfort is non negotiable."
0:50fabric breathability
A close-up shot focuses on the crotch and upper thigh area of a man wearing dark grey 'All Day Pants' and a dark t-shirt. The setting is outdoors on a sunny day, with a light-colored concrete or paved surface visible beneath his feet. Bright natural sunlight creates strong contrasts and shadows on the fabric. The man uses his hands to grab and pull the fabric of his pants outwards, then pushes it back in, demonstrating its 'breathability' with a corresponding whooshing sound effect, visually implying air movement. The material appears soft and flexible. Overlaid text at the bottom reads: "Our lightweight fabric is made to breathe."
0:53fabric wrinkle resistance
This close-up shot captures the thigh area of a man wearing olive green 'All Day Pants' and a dark t-shirt. The indoor setting features a plain light-colored wall in the background, with a white 'Heyday' branded water bottle visible on the floor to the left. Natural light from a window illuminates the scene, casting a warm glow and highlighting the fabric. The man uses both hands to aggressively scrunch up a section of the pant fabric, then immediately releases it. The fabric springs back to its original smooth state with no visible wrinkles, accompanied by a sound effect, demonstrating its wrinkle-resistant properties. Overlaid text at the bottom reads: "Never wrinkle."
0:56flattering fit
The scene features a medium shot of an African American male, in his 30s, seen from behind and slightly to the side, standing in a doorway. He is wearing a white t-shirt and dark grey 'All Day Pants'. A Caucasian woman, with only her hand visible, lightly pats his backside. The background consists of a light-colored wall and a white doorframe. The indoor lighting is soft and even. The man reacts with a wide-eyed, open-mouthed expression of surprise and delight, then turns slightly, still smiling broadly, highlighting the flattering fit of the pants. Overlaid text at the bottom reads: "And flatter your..." ending with an implied pause.
0:58sizing options
This scene presents two full-body shots, focusing on the legs and lower torsos of two different men, demonstrating the range of pant sizes. Both are shown against a plain, warm brown studio backdrop. The first man, of average build, wears tan 'All Day Pants', a white t-shirt, and a dark jacket, standing straight. The camera then cuts to a second, larger man, also wearing tan 'All Day Pants', a white t-shirt, and a dark jacket, standing still. The studio lighting is even and soft, highlighting the consistent style across different sizes. Overlaid text at the bottom states: "Our sizing options go far beyond medium, large and extra large." This emphasizes inclusivity in sizing.
1:01eating burger
A medium close-up shot focuses on a Caucasian man, in his late 30s to early 40s, aggressively taking a large bite out of a hamburger. He is wearing a black hoodie. The setting is outdoors at a food stand, with a menu board displaying prices for items like BBQ and Ranch in the background. The natural daylight is bright, casting clear light on his face. The man's mouth is wide open as he bites into the burger, displaying a hearty and uninhibited enjoyment of the food. Overlaid text at the bottom reads: "Because you're not a #3 with fries and a Coke."
1:04perfect fit walk
This full-body shot features a man, a Caucasian male in his late 20s or early 30s, walking confidently on a sidewalk. He is wearing a white t-shirt, dark grey 'All Day Pants', and white sneakers. The outdoor environment includes lush green cacti and agave plants alongside the sidewalk, with parked cars visible in the background under a bright, sunny sky. The natural daylight is clear and crisp. The man walks with a smooth stride, first in a side profile, then turning to face the camera, demonstrating the impeccable fit of the pants. The camera dollies forward, tracking his movement. Overlaid text at the bottom reads: "We give you the perfect fit with waist and inseam options."
1:06four way stretch
A medium shot focuses on the lower body of a man demonstrating the 4-way stretch of dark grey 'All Day Pants'. The man, a Caucasian male in his late 20s or early 30s, is wearing a black t-shirt and dark grey 'All Day Pants' with dark sneakers. The indoor setting is a bright living room, similar to previous scenes, featuring a white fireplace and a light-colored patterned rug. Bright, even indoor lighting highlights the fabric. The man pulls the fabric of his pants outwards from his thighs with both hands, showcasing its elasticity and flexibility. Overlaid text at the bottom reads: "And 4-way stretch for when you crush a #3 with fries and a Coke."
1:09couple eating burgers
This medium shot captures a young Caucasian couple, a man and a woman, enthusiastically eating hamburgers and drinking beverages at a kitchen counter. The man, in his late 20s, has short curly brown hair and is wearing a black t-shirt. The woman, also in her late 20s, has long dark hair and is wearing a black t-shirt. The setting is a modern kitchen with dark brown cabinets and a light-colored countertop. The indoor lighting is soft and even. Both individuals take large, aggressive bites of their burgers, looking at each other and their food, demonstrating hearty enjoyment. Overlaid text in the center reads: "FRIES AND COKE" and text at the bottom repeats the previous tagline: "for when you crush a #3 with fries and a Coke."
1:11stylish walk city
This full-body shot features an African American male, in his 30s, walking confidently on a city sidewalk. He is wearing a white t-shirt, dark grey 'All Day Pants', white sneakers, an olive green beanie, and dark sunglasses. A red Mini Cooper car is parked behind him, and a white building with windows forms the background. The natural daylight is bright. The man walks with a smooth, stylish stride in a side profile, then turns his head to look over his shoulder towards the camera, maintaining a cool and composed expression. The camera dollies forward, tracking his movement. Overlaid text at the bottom reads: "All Day Pants are so comfortable yet stylish,"
1:13couple dancing promo
The scene displays a medium shot of a man and a woman dancing or embracing playfully in a bright living room. The man, a Caucasian male with short dark hair, is wearing a black t-shirt and dark grey 'All Day Pants'. The woman, with blonde hair, is wearing an orange sleeveless top and dark blue jeans. The setting is a modern living room with a white fireplace, a light-colored patterned rug, and a light-colored couch. The indoor lighting is bright and inviting. The couple moves together, raising their arms in a celebratory dance, showcasing the pants' freedom of movement and comfort. Overlaid text at the bottom reads: "It's like you're getting away with something." This is followed by a promotional offer: "BUY 2 GET 1 FREE FOR A LIMITED-TIME" in red and white text. The scene conveys joy and effortless style.
1:16call to action outro
The final scene is a static black screen featuring the white 'ALL DAY PANTS INTO THE AM' logo prominently in the center. Below the logo, bright pink text appears, reading: 'CLICK NOW TO GET YOURS!' A red, rounded rectangular button then slides into view from the bottom, labeled 'INTOTHEAM.COM'. A white mouse pointer cursor moves onto the button and clicks it, animating a slight indentation on the button's surface. The overall impression is a clear, concise call to action, closing the advertisement with brand reinforcement and a directive for viewers.
