0:00product display initial The scene opens with a bright, warm gradient background, transitioning from yellow at the top to orange at the bottom, creating a sense of energy and brightness. Two MetaMucil product containers are prominently displayed in the foreground, slightly to the left of center. On the left is a tall, cylindrical container of "MetaMucil 4-in-1 Fiber" in a yellow and purple label, indicating "Lemonade Flavored, Sugar-Free". On the right is a shorter, orange bottle of "MetaMucil 3-in-1 Daily Fiber" capsules. Both products are well-lit from the front, casting soft, subtle shadows beneath them, suggesting they are resting on an invisible surface. In the upper part of the frame, large, bold white text reads "TAKE THE TWO-WEEK CHALLENGE". In the bottom right corner, smaller white text states "Available at Walmart". A small, purple and white calendar icon with "2 WEEK CHALLENGE" and checkmarks briefly appears and then disappears on the right side of the frame, behind the bottle. The overall color palette is dominated by vibrant yellows and oranges, with purple accents on the product labels and the calendar icon. The framing is a medium shot, focusing on the products and key text.
0:01product display with challenge This scene continues from the previous one with the identical vibrant yellow-to-orange gradient background. The two MetaMucil product containers – the tall yellow and purple container of "4-in-1 Fiber" on the left, and the shorter orange bottle of "3-in-1 Daily Fiber" on the right – remain in the same prominent, centered positions. They are perfectly static and well-lit. The white text "TAKE THE TWO-WEEK CHALLENGE" is still displayed at the top of the frame. Below this, new bold purple text appears, stating "PROMOTE YOUR DIGESTIVE HEALTH*". The calendar icon, which briefly flickered in the previous scene, is now fully and stably visible on the right side, between the main title and the products. It's a purple and white icon labeled "2 WEEK CHALLENGE" and features 14 checked boxes, visually representing the completion of a two-week period. In the bottom right, "Available at Walmart" is clearly visible. Below this, a disclaimer in small white text reads: "*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. ©2023 The Procter & Gamble Company." The overall composition emphasizes the product and the challenge it proposes, using a bright and inviting color scheme.
0:04lemon overlay transition The scene starts with the same background and product display as the previous scene. However, large, photorealistic slices of fresh lemon rapidly animate and zoom into the foreground, partially obscuring the MetaMucil products. Two prominent lemon halves, vibrant yellow with visible pulp and slightly dewy surfaces, appear to float down from the top and sides of the frame, covering most of the upper and middle sections of the product containers. A smaller lemon slice is also visible. The motion of the lemons is quick, creating a dynamic, almost "splash" effect, emphasizing the "Lemonade Flavored" aspect of one of the products. The overall color palette remains bright yellows and oranges, now with the intense yellow of the lemons dominating. The text overlays ("TAKE THE TWO-WEEK CHALLENGE", "PROMOTE YOUR DIGESTIVE HEALTH*", "Available at Walmart", and the disclaimer) remain visible in their original positions, though the lemon slices overlap parts of the product labels and the background.
0:05final cta with disclaimer In this concluding scene, the MetaMucil products and the animating lemon slices have completely disappeared from the frame. The background reverts to the clean, vibrant yellow-to-orange gradient, providing a bright and uncluttered canvas. The main white text "TAKE THE TWO-WEEK CHALLENGE" is still present at the top of the screen. The purple text "PROMOTE YOUR DIGESTIVE HEALTH*" has also disappeared. The key call to action, "Available at Walmart", is prominently displayed in white text in the bottom right corner, suggesting availability. Below this, the full legal disclaimer in small white text remains visible: "*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. ©2023 The Procter & Gamble Company." The lighting is uniform and bright, illuminating the gradient background smoothly. The scene focuses on the core message and the call to action, with all product visuals removed. The color palette is dominated by the warm yellows and oranges of the background, with white text providing clear contrast.
