0:00product close up
The scene opens with an extreme close-up, slightly Dutch angle, on an open E.L.F. Halo Glow Silky Powder Highlighter compact. The circular highlighter pan, filled with a shimmering, warm brown or bronze powder, takes up most of the frame. The powder has a finely milled, glittery texture. The compact itself is a light, pastel pink, with the lid flipped open. The 'e.l.f.' logo in white text is prominently displayed across the center of the powder pan. The lighting is soft and warm, coming from an unseen source, highlighting the product's shimmer. The background is blurred and out of focus, suggesting a soft, diffused lighting environment, possibly a light pink or beige. The overall mood is luxurious and inviting, focusing on the product's texture and branding. The camera is static, holding a tight shot on the product.
0:01woman holding product
A dark-skinned woman with a very short buzz cut, dark eyes, and full lips is framed from her chest up, looking downwards at an E.L.F. Halo Glow compact. Her head is angled slightly, and her expression is focused and intrigued. She wears a shimmery, copper-colored top. Her right hand, with manicured nails, holds the compact delicately, positioned in the lower-middle of the frame. The background is a soft, diffused, light pinkish-brown, suggesting an indoor studio setting. Soft, warm lighting illuminates her face, emphasizing her skin's natural glow and the subtle sheen of her lips. The focus is on the woman's interaction with the product, creating a sense of anticipation.
0:02woman with product and text
The scene continues with the same dark-skinned woman, now looking directly upwards at the camera with a surprised and slightly wide-eyed expression, her mouth slightly agape as if in awe. Her face is well-lit, emphasizing a glowing sheen on her cheekbones and forehead. She holds the E.L.F. Halo Glow compact directly in front of her, reflecting her face and the 'e.l.f.' logo in its mirrored lid. White text, 'WHAT THE HALO IS THAT GLOW?', appears in a clean, sans-serif font in the lower half of the frame, overlaid on the compact. The background remains a soft, light pinkish-brown. The lighting is bright and warm, creating a halo effect around her head and enhancing the glow on her skin. The overall atmosphere is one of wonder and excitement, directly addressing the viewer with the text.
0:03abstract sparkle effect
This is an abstract, symmetrical close-up shot focused on a shimmering, granular surface that mimics the highlighter powder. Two bright, spherical light sources appear centrally, creating a dazzling 'halo' or 'glow' effect. The light is a warm, golden-yellow, emanating from the center and diffusing outwards. The textured surfaces on either side are dark brown/bronze, covered in tiny, reflective particles that sparkle intensely, resembling glitter or finely milled shimmer. The composition is highly symmetrical, with the two shimmering curved surfaces mirroring each other on either side of the central light, creating a dynamic, almost tunnel-like effect. The overall color palette is warm, with rich browns, gold, and bright yellow. The mood is mesmerizing and magical, designed to evoke the product's luminous quality. The camera appears to be static, capturing the intricate sparkle and light play.
0:04product on gradient background with text
The E.L.F. Halo Glow Silky Powder Highlighter compact is shown floating in the center of the frame, slightly angled. It's open, revealing a light, shimmery pinkish-gold powder. The compact is a soft pastel pink. The 'e.l.f.' logo is visible on the inner side of the lid. The background is a vibrant, gradient blend of warm yellow at the top, transitioning to a rich orange at the bottom, creating a bright, energetic 'halo' effect. White, sans-serif text, 'NEW! HALO GLOW SILKY POWDER HIGHLIGHTER', is boldly displayed beneath the product. The text is clean and modern, with the 'g' in 'glowing' featuring a subtle sparkle animation. The lighting is bright and ethereal, casting a soft glow around the product. The overall presentation is clean, commercial, and emphasizes the newness and glow-inducing properties of the product.
0:06brush in compact
An extreme close-up shot shows a fluffy makeup brush, with black bristles fading to white tips, gently swirling into the E.L.F. Halo Glow Silky Powder Highlighter. The brush is angled downwards, pressing into the shimmery, light pink powder within the pastel pink compact. The compact's edge is visible in the lower left, confirming the product. The background is a soft, blurred light pink, matching the compact. The lighting is bright and even, highlighting the texture of the powder and the softness of the brush bristles. The action is slow and deliberate, designed to show the product's texture and how it interacts with the brush, creating a satisfying visual ASMR effect. The camera is static, focusing tightly on the action.
0:08brush applying to skin
An extreme close-up captures a fluffy makeup brush, loaded with shimmering pinkish-gold highlighter, being gently swept across radiant, dark-toned skin. The skin, presumably a cheek, is subtly textured and reflects light, indicating the presence of shimmer already. The brush bristles, a mix of black and white, are slightly spread as they glide across the skin, leaving a visible trail of luminous powder. The background is completely blurred, focusing all attention on the application and the immediate effect. The lighting is warm and directional, emphasizing the glow on the skin. The action is smooth and controlled, showcasing the product's ease of application and its immediate luminous result. The camera follows the brush movement slightly.
0:09glowing skin close up
This extreme close-up focuses on the side of a dark-skinned person's face, specifically the cheekbone and outer eye area, exhibiting an intense, luminous glow. The skin appears smooth and healthy, with fine sparkles visible, indicating the highlighter's application. A hint of a winged eyeliner is visible on the upper eyelid, complementing the luminous effect. The lighting is bright and direct, enhancing the reflective quality of the skin and creating a strong highlight along the cheekbone. The background is completely blurred to maintain focus on the skin's texture and glow. The overall impression is one of radiant, flawless skin, demonstrating the product's efficacy. The camera is static, allowing the viewer to fully appreciate the glow.
0:10woman smiling with text
The dark-skinned woman from earlier is featured in a medium-close-up, smiling warmly at the camera. Her buzz cut is neatly styled, and she wears a shimmery, copper-toned top. Her skin radiates a healthy glow, particularly on her cheekbones, indicating the applied highlighter. She subtly tilts her head and looks directly at the viewer. White, sans-serif text appears dynamically: 'POV: I'M E.L.F.ING' then 'GLOWING' beneath it, with 'GLOWING' having a sparkling animation. The background is a soft, diffused beige. The lighting is bright and flattering, emphasizing her radiant complexion. Her expression is confident and happy, embodying the positive effect of the product. The camera is static, holding the shot as the text appears.
0:12blonde woman selfie
A fair-skinned woman with blonde hair slicked back into a neat bun is captured in a medium shot, actively taking a selfie with a silver smartphone. She holds the phone up, slightly to her left, with her right hand raised, shading her eyes from an apparent bright light source, implying the camera's flash. Her mouth is open in a wide smile, showing off neat teeth, and her green eyes are open wide. She wears a light peach-colored, high-necked top. Gold hoop earrings and gold rings on her fingers add subtle touches of accessory. White, sans-serif text 'POV: I'M E.L.F.ING GLOWING' is overlaid on the lower half of the frame. The background is a clean, bright, light pink wall. The lighting is bright and direct, contributing to the 'flash' effect. Her expression is energetic and self-assured. The camera is static.
0:14blonde woman smiling at camera
The same fair-skinned woman with blonde hair is now looking directly at the camera, still holding her silver smartphone, which is positioned in front of her. Her mouth is closed in a soft, confident smile, and her green eyes have a mischievous glint. Her right hand is still partially raised, but no longer shielding her eyes, suggesting she's embracing the light. Her skin displays a subtle, healthy glow. White, sans-serif text 'POV: I'M E.L.F.ING GLOWING' is overlaid, partially obscured by the phone. The background remains the clean, bright, light pink wall. The lighting is bright and even, highlighting her clear complexion. Her expression has shifted from energetic to cool and self-assured. The camera is static.
0:15woman skeptical with sunglasses
A medium-close-up of a woman with curly, dark brown hair and medium skin tone. She has a skeptical, slightly confused expression, with her eyebrows furrowed and her lips slightly pursed. She wears a dark brown tank top. In a quick motion, she brings her hands up to her face and puts on a pair of small, oval-shaped sunglasses with golden frames and dark yellow-tinted lenses. As she puts them on, the scene momentarily brightens and washes out with a white flash effect. Her expression changes to one of cool confidence once the sunglasses are on. The background is a neutral, light brown/beige studio wall. The lighting is even and soft. The shot conveys a transformation from doubt to cool, empowered confidence through the addition of accessories. The camera is static.
0:17powder swatches with number 3
An extreme close-up displays the textured surface of a shimmering, light brown or rosy-gold highlighter powder. The powder is finely milled with visible glitter particles. A distinct, diagonal swipe mark cuts through the powder, revealing the compacted texture underneath and leaving a clear indentation. The number '3' in bold, white, sans-serif font is overlaid on the upper-middle of the powder. The lighting is direct and strong, creating clear shadows within the swipe marks and highlighting the shimmer. The background is entirely filled by the powder itself. The overall color palette is warm and inviting, focusing on the product's rich texture and shade. The camera is static, holding a tight shot on the powder. The visual emphasizes the physical nature of the product and its shades.
0:18powder swatches with number 5 and text
Similar to the previous scene, this extreme close-up features the textured surface of a shimmering, medium brown highlighter powder. Multiple parallel, diagonal swipe marks are visible across the powder, creating a pattern of indentations. The powder glistens with embedded glitter. The number '5' in bold, white, sans-serif font is overlaid prominently, with the text 'SPOTLIGHT-STEALING SHADES' appearing directly beneath it, also in white. The lighting is strong and directional, creating defined shadows within the swatches and enhancing the shimmer effect. The background is entirely composed of the powder. The color palette is rich and warm, showcasing another shade of the product. The camera is static, focused on the intricate details of the powder, emphasizing its variety of shades. The text reinforces the product's appeal.
0:19multiple products overhead with text
An overhead, flat lay shot features an array of E.L.F. Halo Glow Silky Powder Highlighter compacts arranged in a visually pleasing, slightly scattered pattern on a clean, white surface. Each compact is pastel pink and open, revealing different shimmering shades of highlighter ranging from light champagne to deeper bronze. The 'e.l.f.' logo is visible on the inner lid of each compact. White, sans-serif text '5 SPOTLIGHT-STEALING SHADES' is prominently overlaid in the center of the frame. The lighting is bright and even, casting soft shadows and highlighting the compacts' glossy finish and the powders' shimmer. The overall aesthetic is clean, organized, and showcases the product line's variety of colors. The camera is static, offering a comprehensive view of the range.
0:20brush applying to skin with text part 1
An extreme close-up shows a fluffy makeup brush, loaded with shimmering product, being swept across radiant, dark-toned skin. The skin, presumably a cheekbone area, already possesses a luminous, subtly textured quality. The brush, with its black and white bristles, moves smoothly, distributing a visible layer of highlighter. White, sans-serif text 'GIVES SKIN AN INSANELY' is overlaid on the lower-middle of the frame. The lighting is warm and directional, emphasizing the glow and shimmer on the skin. The background is completely blurred to highlight the application process. The camera moves slightly with the brush, following the action. This scene is part of a sequence explaining the product's benefits, focusing on the initial impact.
0:22glowing skin close up with text part 2
An extreme close-up of the dark-skinned woman's face, focusing on her mouth and lower cheek area. Her lips are glossy and slightly parted, showing a subtle sparkle. Her skin is exceptionally luminous, with a strong highlight visible on her cheek. White, sans-serif text 'LUMINOUS LOOK' with a sparkling effect, appears to complete the phrase from the previous scene, 'GIVES SKIN AN INSANELY LUMINOUS LOOK'. The background is completely blurred, keeping the focus entirely on her glowing complexion. The lighting is bright and warm, accentuating the sheen on her skin and lips. Her expression is calm and confident, subtly showcasing the transformative effect of the product. The camera is static, capturing the full radiant effect.
0:23blonde woman applying lipstick with text
The fair-skinned, blonde woman from earlier is in a medium-close-up, holding a black lipstick tube and applying a vibrant fuchsia or hot pink lipstick to her lips. She is looking into a compact mirror, which is positioned in the lower-middle of the frame and reflecting a distorted image. Her eyes suddenly widen, and her mouth forms an 'O' shape in a theatrical expression of shock or surprise, looking directly into the camera. The lipstick is messily applied, trailing down her chin. White, sans-serif text 'THAT LEAVES EVERYONE SHOOK' with a sparkle effect, is overlaid on the frame. She wears a light peach high-necked top, gold hoop earrings, and rings. The background is a clean, light pink wall. The lighting is bright and even. The scene uses humor and exaggerated reaction to convey a strong, impactful visual. The camera is static.
0:24macaw parrot with text
A magnificent red and blue macaw parrot is perched on a thick yellow wooden perch, positioned centrally in the frame. The parrot is predominantly bright red on its body, with vibrant blue and green feathers on its wings and tail, and a white face with black markings. It suddenly spreads its large, colorful wings wide, as if in flight or displaying. White, sans-serif text 'THAT LEAVES EVERYONE SHOOK' with a sparkle effect, is overlaid on the scene. The background is a simple, neutral light brown/beige wall. The lighting is bright and even, highlighting the parrot's vivid plumage. The scene is dynamic due to the parrot's action, creating a surprising and engaging visual that complements the text's message. The camera is static.
0:27product close up golden shade
An extreme close-up, slightly Dutch angle, on an open E.L.F. Halo Glow Silky Powder Highlighter compact. This time, the circular highlighter pan is filled with a rich, shimmering golden-bronze powder, indicative of a different shade than the first scene. The powder has a finely milled, glittery texture. The compact itself is a light, pastel pink, with the lid flipped open. The 'e.l.f.' logo is subtly reflected on the glossy inner surface of the lid. The lighting is soft and warm, coming from an unseen source, beautifully illuminating the product's golden shimmer. The background is blurred and out of focus, suggesting a soft, diffused lighting environment, likely a light pink or beige. The overall mood is luxurious and inviting, focusing on the product's radiant texture. The camera is static.
0:28elf logo on glowing skin
The scene features a very tight close-up on what appears to be a shoulder or neck of a fair-skinned person. The skin is smooth, and there's a strong, golden-white glow emanating from behind and to the left, creating a radiant halo effect on the skin's curve. The 'e.l.f.' logo in a stylized white font, with an iridescent blue-to-purple gradient within the letters, is overlaid prominently in the center of the frame. The skin's texture is smooth and subtly reflective. The background is completely blown out by the bright, warm light, creating a sense of ethereal glow. The overall impression is one of natural radiance and a premium product finish. The camera is static, holding the final branding shot.
