0:00intro product reveal woman A medium shot frames a young Asian woman seated cross-legged on a plain, light yellow-orange gradient background, which becomes slightly darker towards the bottom. The lighting is soft and warm, coming from the front-right, creating gentle highlights. The woman is smiling brightly at the camera, exuding confidence. Her left hand is raised to lightly touch her short, voluminous dark bob hair, while her right hand gently holds a white and gold product bottle. The dominant color palette consists of warm yellows, browns, the deep blue of her denim outfit, and the crisp white and gold of the product. Large white text, 'NEW', is visible above 'ICONIC LIFT', which is presented in a prominent orange-brown gradient, followed by 'THICKENING BALM' in large white letters. The overall mood is positive and inviting.
0:01product features showcase This scene presents a close-up of the product bottle, positioned slightly angled and centered on the left side of the screen. The background is a rich, dark brown with subtle horizontal streaks of golden light that create a luxurious, reflective surface directly beneath the product. Soft, diffused lighting illuminates the product, highlighting its faceted design and the golden cap. The product remains static while text overlays appear sequentially on the right side of the screen. The first text describes it as a 'VOLUMIZING BALM that delivers lasting lift and fullness without stiffness or residue.' This is followed by 'FLEXIBLE ALL-DAY MEMORY gravity-defying fullness for up to 3 days.*', and then 'LOCKS IN FULLNESS and height with a weightless, touchable finish.'. A small disclaimer, '*in a consumer perception study of 31 females, aged 30-65.', is visible at the bottom of the screen. The overall color palette is dominated by deep browns and rich golden hues, complemented by the white and gold of the product.
0:06woman benefit highlight A medium shot captures the young Asian woman, similar to the initial scene, but now she is visibly laughing with joy and actively engaging with her hair. Both hands are raised, running through her short, dark, voluminous bob, emphasizing its 'fullness'. The background is the same plain, light yellow-orange gradient, softly lit from the front-right. The Goldie Locks product bottle is visible in the bottom right corner of the frame, resting on the floor. A prominent white text overlay states, 'Gravity defying fullness for up to 3 days.*', with the word 'fullness' highlighted in red. A small disclaimer, '*in a consumer perception study of 31 females, aged 30-65.', appears at the bottom. The scene conveys happiness, playfulness, and confidence through her expression and actions. The color palette remains warm, with yellows, browns, blue denim, and the white/gold of the product.
0:07product features showcase repeat This scene is an exact repetition of the product features showcase. It is a close-up of the Goldie Locks 'Thickening Balm' bottle, angled slightly and positioned on the left side of the screen. The background is a dark, rich brown, featuring subtle horizontal golden light streaks that reflect beneath the product, suggesting a luxurious setting. Soft, diffused light accentuates the product's facets and its golden pump. The product remains still as text overlays appear sequentially on the right side of the screen. These texts describe the product as a 'VOLUMIZING BALM that delivers lasting lift and fullness without stiffness or residue.', then 'FLEXIBLE ALL-DAY MEMORY gravity-defying fullness for up to 3 days.*', and finally 'LOCKS IN FULLNESS and height with a weightless, touchable finish.'. A small asterisk disclaimer, '*in a consumer perception study of 31 females, aged 30-65.', is present at the bottom of the screen. The color palette is composed of deep browns, golden tones, and the white and gold of the bottle.
0:12intro product reveal woman repeat This scene is an exact repetition of the initial product reveal. A medium shot features a young Asian woman, smiling confidently and directly at the camera, seated cross-legged against a simple, light yellow-orange gradient background that darkens slightly at the bottom. Her left hand is gently placed near her voluminous dark bob hair, while her right hand gracefully holds the white and gold product bottle. The lighting is soft and warm, originating from the front-right. The scene's dominant colors are warm yellows, browns, the blue of her denim outfit, and the white and gold of the product. Overlaid text includes 'NEW' in small white letters, 'ICONIC LIFT' in a large orange-brown gradient, and 'THICKENING BALM' in large white letters. The overall presentation is positive, inviting, and consistent with a brand introduction.
