0:00BMW i5 driving on street
A dynamic medium shot captures a sleek, modern metallic grey BMW i5 sedan as it drives from the mid-right to the mid-left of the frame on a dark asphalt road. The camera tracks the car, maintaining its position in the frame. The perspective is slightly low-angle, emphasizing the vehicle's presence. The background depicts a lush, tree-lined residential street, with dense green foliage from various trees and hints of architectural elements suggesting upscale homes. The lighting is soft and diffused, possibly indicating an overcast day or twilight, which creates subtle reflections on the car's polished surfaces. The car's LED headlights are illuminated, casting a focused glow. The dominant color palette consists of the muted greys of the vehicle and road, contrasted with the deep greens of the surrounding nature. Overlaying the upper left quadrant of the frame is white, sans-serif text that reads: "BUILD YOUR OWN BMW i5 TODAY."
0:03BMW i5 parking assist screen
A close-up shot focuses on the advanced, curved digital infotainment display within a BMW i5's interior. The wide screen presents a split view: on the left, a detailed 3D rendering of the metallic grey BMW i5 is shown in a simulated parking environment, complete with a house and trees in the background, resembling an augmented reality perspective. On the right, a top-down, bird's-eye schematic view of the car is displayed with active parking assist graphics, including sensor readings and dynamic guidelines, indicating the system is "Searching..." for a parking space. A male hand with light to medium skin tone extends from the bottom right into the frame, interacting with the touchscreen interface by tapping or swiping. The dashboard beneath the screen is dark, possibly a deep blue or black, with subtle ambient lighting. The background beyond the screen is blurred, showing soft focus hints of the car's interior and some ambient light filtering in. The white text "BUILD YOUR OWN BMW i5 TODAY." remains overlaid in the upper left.
0:06BMW branding and tagline
The scene is a stark, black screen serving as a backdrop for the BMW brand's end slate. Positioned centrally in the upper half are two iconic logos: the traditional circular BMW emblem with its blue and white quadrants and 'BMW' text in a black ring, and to its right, the modern, stylized blue and white 'i' logo, representing BMW's electric vehicle line. Below these logos, in crisp white sans-serif text, is the brand's well-known tagline: "The Ultimate Driving Machine®", with the word "Ultimate" notably bolded for emphasis. At the very bottom of the screen, in smaller white font, a copyright notice reads: "©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks." The solid black background provides maximum contrast, making the white and blue elements pop with clear, corporate professionalism.
