0:00intro talking head with boots A medium shot captures a male presenter from the waist up, standing outdoors with a backdrop of trees featuring vibrant red autumn foliage. The lighting is natural, casting soft shadows, suggesting a bright but possibly overcast day, providing a warm and inviting atmosphere. The man is wearing a dark brown hoodie and a blue baseball cap. He holds a pair of sturdy, brown leather work boots, one in each hand, at waist level, presenting them to the camera. He speaks directly to the camera, gesturing with his hands. Text overlays appear sequentially: "ARE YOU TIRED", "FALLING APART BEFORE", "THE JOB'S EVEN DONE WHEN IT COMES TO WORK BOOTS", and "BRUNT'S CAN HANDLE IT ALL." The camera is static. The overall color palette is warm, dominated by the browns of his clothing and the boots, contrasted with the red and green hues of the autumn leaves.
0:07walking boots on tractor A low-angle shot focuses on a person's lower legs and feet, clad in light blue jeans and sturdy brown work boots, walking across a ground covered in dry autumn leaves. In the background, a bright green tractor with large yellow wheels is partially visible, hinting at a rural or work-related environment. The lighting is natural daylight, highlighting the texture of the leaves and the robust stitching of the boots. The camera moves slightly, following the feet as they walk, emphasizing the boots' movement over uneven terrain. Text overlays appear: "BRUNT BOOTS ARE BUILT TOUGH, WATERPROOF, DURABLE, AND READY RIGHT OUT OF THE BOX". The scene's focus on the boots in motion, juxtaposed with the rugged environment and heavy machinery, visually communicates their suitability for demanding, real-world work.
0:10man on ladder building A dynamic, low-angle shot captures a male construction worker standing on the top rungs of an orange A-frame ladder, actively engaged in nailing a wooden beam to a roof frame. The scene is set outdoors under a bright, clear sky, with lush green trees visible in the background and distant mountains, suggesting a natural and expansive workspace. The lighting is direct sunlight, creating strong contrasts and highlights on the wooden structure and the worker's gear. He wears a white t-shirt, grey work pants, and ear protection, using a red power nail gun. The camera is static, focused on the worker's diligent actions, highlighting the precision and effort involved. Text overlays read: "OUT OF THE BOX. NO BREAKING IN, NO NONSENSE." The composition emphasizes the height and effort of the construction work, and the readiness of the boots for immediate use.
0:13man tying laces on tractor A medium shot, taken from a slightly low angle, shows a man bending down to tie the laces of his brown work boot while sitting on the platform of a bright green tractor. The background consists of a dense forest with autumn colors, indicating an outdoor, possibly rural, setting. The natural daylight provides clear illumination, creating a practical and grounded atmosphere. He is wearing a brown hoodie and light blue jeans, with a blue baseball cap. The camera is static, focusing on his action of securing the boot, highlighting the detail of the footwear. Text overlay reads: "I'VE WORN A LOT OF BOOTS BUT NONE LIKE THESE." The scene conveys a sense of readiness for work and an endorsement of the boots' quality through personal experience.
0:15sweeping wet deck A low-angle shot captures a person's legs and feet, clad in brown work boots and dark cargo-style pants, walking across a wet, wooden deck while sweeping with a straw broom. The deck planks are visibly damp and littered with pine needles, suggesting a recently wet or damp environment. In the background, tall trees rise, and distant mountains are shrouded in mist, indicating a natural, elevated outdoor location. The lighting is soft and diffused, typical of an overcast day, highlighting the wet surface of the deck and the boots' texture. The camera moves slightly with the person's sweeping motion. Text overlays appear: "FROM RAIN TO REBAR SAWDUST TO STEEL." The scene illustrates the boots' performance and durability in challenging, varied conditions, from wet weather to harsh debris.
0:17welding boots close up A close-up, low-angle shot focuses on a person's legs and feet, clad in brown work boots, while they are actively welding. The person is wearing thick, protective blue welding attire and a welding helmet. Bright, intense sparks fly from the welding torch, illuminating the scene dramatically against a concrete floor. The background includes glimpses of a workshop environment with shelves and tools. The lighting is dominated by the arc of the welding, creating strong highlights and deep shadows that emphasize the hazardous nature of the work. The camera is static, capturing the detail and intensity of the task. Text overlays read: "THEY TAKE THE BEATING SO YOU DON'T HAVE TO." The scene emphasizes the protective and durable qualities of the boots in a harsh, industrial work environment, showcasing their ability to withstand extreme conditions.
0:20man resting on deck A medium shot frames a man sitting relaxed on a wooden deck, with his legs extended forward, wearing brown work boots. He is dressed in a dark grey t-shirt, dark shorts, and a black baseball cap. Behind him, a dense forest of green trees creates a natural, serene backdrop, with a white, industrial-looking crane or equipment visible in the upper left. The lighting is bright and natural, suggesting a sunny day, creating a peaceful and comfortable mood. The camera is static. Text overlays read: "DAY AFTER DAY, THEY JUST KEEP SHOWING UP." The scene provides a moment of rest, implying comfort and reliability of the boots even after strenuous work, suggesting that they are designed for long-term wear and consistent performance.
0:23multiple boots on gravel A close-up, slightly overhead shot showcases multiple pairs of brown leather work boots arranged on a grey gravel surface. In the foreground, a well-worn pair of lace-up boots with moc-toe stitching is prominently displayed, showing dirt and scuffs, highlighting their real-world usage. Behind them, other styles and conditions of brown boots are visible, slightly out of focus, suggesting a range of products. The natural lighting highlights the textures of the leather and the gravel, providing a realistic and detailed view. The camera is static. Text overlays read: "BRUNT EVEN OFFERS A RISK-FREE TRIAL." The scene functions as a product display, emphasizing variety and inviting scrutiny, while also introducing a key benefit to potential customers.
0:25man working indoors A medium shot, filmed from a slightly low angle, shows a man inside what appears to be a construction zone or workshop. He is wearing a black t-shirt, brown work pants, and brown work boots, with a tool belt around his waist. He is seen first sweeping the light-colored wooden floor with a push broom, then bending down to lift and maneuver a large sheet of plywood. The background features partially built wooden wall frames and an open door, with boxes and tools scattered around, indicating an active work site. The indoor lighting is bright and even, providing clear visibility of the tasks. The camera follows his movement, panning slightly. Text overlays read: "WEAR THEM TO THE JOB SITE IF YOU DON'T LIKE 'EM, YOU SEND THEM BACK. NO PROBLEM." The scene depicts the boots in active use within an indoor construction environment, demonstrating the brand's confidence in its product through a risk-free offer.
0:27outro talking head with boots A medium shot again features the male presenter from the waist up, standing outdoors against the same backdrop of autumn trees with vibrant red foliage as in the opening scene. The natural daylight is consistent, providing clear, soft illumination, creating a consistent brand aesthetic. He is wearing the same dark brown hoodie and blue baseball cap, holding the pair of brown leather work boots, reinforcing the product's presence. He speaks directly to the camera, with a confident and reassuring expression, occasionally gesturing, as he concludes the message. Text overlays appear: "YOU SEND THEM BACK. NO PROBLEM." and "BRUNT BOOTS ARE MADE FOR THE LONG HAUL." The camera remains static throughout this concluding segment. The scene reinforces the brand's confidence in its product and offers a clear call to action, emphasizing the durability and customer-friendly policy.
