0:00man in armchair greying beard A medium shot frames a bald, light-skinned man in his 30s, seated in a warm brown leather armchair. He is positioned slightly off-center to the right, looking directly towards the camera. The background is a minimalist room with clean white walls. To his left, a small green plant in a pot adds a touch of natural color, while a framed abstract artwork in muted tones (beige, brown) hangs on the wall to his right. The lighting is soft and even, originating from the front, illuminating his face and upper body without harsh shadows, creating a bright and clean aesthetic. He gestures with both hands, palms open and facing upwards, conveying a rhetorical question or a point of exasperation. Dominant colors are the neutrals of the room, the brown of the chair, and the black of his t-shirt. A black text box with white text, reading 'POV your beard is going grey but you’re still in your 30s', is overlaid at the top of the frame.
0:02man on sofa complaining about dad This medium shot presents the same bald man, now seated on a light beige fabric sofa. He is positioned centrally, looking directly at the camera with a slightly frustrated expression. The background features a clean white wall, with a small gold-framed side table to his left, adorned with two white pillar candles and another small potted green plant. The lighting remains soft and even, casting gentle highlights on his plaid jacket. He gestures with his right hand in a slightly dismissive or exasperated manner, while his left hand rests on his lap, possibly holding a remote or phone (though not clearly visible). The color palette is dominated by the vibrant teal, orange, red, and brown of his plaid jacket, contrasting with the neutral tones of the sofa and walls. Yellow text, stating 'I'll look like my dad', is overlaid at the bottom of the screen.
0:04split screen product introduction The scene transitions to a split-screen format. The upper portion shows the bald man from the first scene, seated in the brown leather armchair, looking confidently towards the camera with a slight smile and engaging in conversation, gesturing openly with both hands. The lower right portion features a close-up of a hand, holding the 'Beard Club 1-Day Beard Color' product. The product is a dark, cylindrical applicator in clear plastic packaging, prominently displaying yellow and black branding with 'DARK BROWN' text. The hand gently rotates the product, allowing the viewer to clearly see the packaging details. Both segments maintain soft, even lighting. The color scheme combines the neutral background of the man's scene with the distinct yellow and black branding of the product. Yellow text, 'Then get the 1-Day Beard Color by Beard Club', is overlaid at the bottom of the screen.
0:06man on sofa unnatural dye objection Returning to the medium shot, the bald man is again seated on the light beige fabric sofa, looking directly at the camera with a skeptical and slightly dismissive expression. The background with the white wall and the gold-framed side table with candles and plant is still visible. Soft, even lighting continues to illuminate the scene. He holds a small black remote or phone in his left hand while gesturing with his right hand, emphasizing his objection. His body language suggests hesitation and concern. The color scheme is dominated by the teal, orange, red, and brown plaid of his jacket. Yellow text, reading 'I don't want to dye it either. It would look unnatural.', is overlaid at the bottom of the screen.
0:09man in armchair temporary dye The scene reverts to a medium shot of the bald man in the brown leather armchair, maintaining direct eye contact with the camera. The minimalist white walls and subtle background elements (plant, abstract art) are visible. The soft, even front lighting continues, highlighting his confident demeanor. He has his hands clasped together, resting in his lap, and speaks with a reassuring tone. The neutral color palette of the room, accented by his black t-shirt and the brown armchair, provides a calm atmosphere. Yellow text, stating 'This isn't a permanent dye', is displayed at the bottom of the screen.
0:10close up applicator brush An extreme close-up focuses entirely on the brush applicator of the beard color product. The brush is cylindrical with dense, short, stiff bristles, all coated in a dark, rich brown product. The black handle of the applicator is partially visible. The background is softly blurred, revealing a bright, light-colored surface, possibly a bathroom counter or sink, with hints of white and light gray, suggesting a clean, clinical setting. The lighting is bright and direct, sharply defining the individual bristles and the texture of the applied product. The primary colors are the dark brown of the product and the black of the applicator against a light, neutral background. Yellow text, 'It lasts up to 24 hours', is overlaid at the bottom of the screen.
0:11applying product to beard This extreme close-up shot focuses on the lower part of a man's face, specifically his jawline and neck, showcasing his reddish-brown beard. A portion of his ear is visible at the top left. A light-skinned hand holds the dark applicator brush from the previous scene, gently applying the dark brown product to the beard. The application targets areas near the chin and sideburns where lighter, possibly gray, hairs might be. The background is a clean, bright white surface, likely a bathroom setting, which helps emphasize the action. The lighting is strong and even, providing clear visibility of the beard hairs and the product application process. The dominant colors are the skin tones, the reddish-brown and dark brown of the beard and product, and the white background. Yellow text, 'it stays in place just like dye', is overlaid at the bottom of the screen.
0:13man winks holding product waterproof A medium close-up shows the bald man from earlier scenes, holding the Beard Club product in his right hand. He is looking slightly to his left and winking directly towards the camera, conveying a playful and confident expression. The background features a textured wooden slat wall, likely a headboard, along with a beige wall and an orange pillow on a bed, suggesting a bedroom setting. The lighting is warm and slightly softer, creating a more intimate atmosphere compared to previous scenes. The color palette includes the warm wood tones, orange, beige, and his black t-shirt, accented by the black and yellow of the product. Yellow text, 'because it's waterproof', is prominently displayed at the top of the frame.
0:14man in red sauna sweatproof The scene shifts to a medium close-up of the bald man inside what appears to be a red-lit sauna or infrared therapy booth. The background consists of wooden slat walls intensely illuminated by a deep red light, creating a dramatic and somewhat surreal atmosphere. The man looks directly at the camera with a confident, slightly mischievous expression. He performs a subtle action, wiping his hand across his cheek and jawline, as if demonstrating the product's sweat-proof qualities. The entire scene is drenched in a monochromatic red glow, with his skin and beard taking on a deep reddish hue. Yellow text, 'and sweat proof', is displayed at the top of the frame.
0:15before beard color application This is a close-up headshot of the bald man, facing slightly to his right, presenting his right profile to the camera. His reddish-brown beard is clearly visible, with distinct lighter and gray patches, particularly noticeable under his chin and around his mouth. The background is a stark, clean white, providing maximum contrast for the beard. The lighting is bright and even, directly from the front, enhancing the visibility of every detail of his skin and beard texture. His expression is neutral and contemplative, looking off into the distance. The color palette is dominated by his skin tones, the mixed reddish-brown and gray of his beard, and the white background. A red box with white text, simply stating 'Before', is overlaid at the top of the frame.
0:16after beard color application Following the previous shot, this is an identical close-up headshot of the bald man, maintaining the same angle and profile. However, his beard now appears uniformly dark reddish-brown, significantly fuller, and completely devoid of any visible gray patches. The transformation is striking, giving his beard a denser, more youthful appearance. The background remains a stark, clean white, and the lighting is consistently bright and even, highlighting the successful application of the product. His expression is still neutral and contemplative, looking off into the distance. The color palette emphasizes the enhanced, rich reddish-brown of his beard against his skin tone and the white background. A green box with white text, 'After', is at the top, and yellow text, 'instantly thicker and fuller', is overlaid at the bottom.
0:18man on sofa asking about grays The scene returns to the medium shot of the bald man seated on the light beige fabric sofa. He looks downwards, presumably at the product in his hands (though not clearly visible), then raises his gaze towards the camera with an inquisitive expression. The white wall and the gold-framed side table with candles and plant are in the background. The soft, even lighting continues. He gestures subtly with his hands, indicating his curiosity. His plaid jacket provides the dominant colors against the neutral setting. Yellow text, 'And it covers grays?', is overlaid at the bottom of the screen.
0:20man in armchair confirming grays The scene cuts back to the medium shot of the bald man in the brown leather armchair, looking directly at the camera with a confident and pleasant smile. The minimalist white walls, green plant, and abstract artwork are visible in the background. Soft, even front lighting accentuates his reassuring demeanor. He gestures gently with both hands, palms open, affirming his statement. The neutral colors of the room and his black t-shirt contribute to a clear, direct presentation. Yellow text, 'Sure does', is overlaid at the bottom of the screen.
0:21man on sofa thank god The medium shot returns to the bald man seated on the light beige fabric sofa. He looks animated and relieved, gesturing with his hands and holding the product in one of them (though not clearly visible). The white wall and the gold-framed side table with candles and plant provide the background. The soft, even lighting maintains the scene's consistency. His body language expresses genuine relief and a touch of dramatic excitement. The vibrant plaid of his jacket remains a focal point in the color palette. Yellow text, 'Thank god because the other day I bought a--', is overlaid at the bottom of the screen, creating a curiosity gap.
0:23man in armchair barbecue apron The scene cuts back to the medium shot of the bald man in the brown leather armchair. He maintains direct eye contact with the camera, speaking calmly and completing the previous thought. The minimalist white walls, green plant, and abstract artwork provide the familiar background. Soft, even front lighting continues to illuminate him. He nods slightly, confirming the detail. The neutral color palette of the room, his black t-shirt, and the brown armchair contribute to a straightforward presentation. Yellow text, 'you bought a barbecue apron', is overlaid at the bottom of the screen.
0:24man on sofa shocked reaction A close-up shot focuses on the bald man's face, now seated on the light beige fabric sofa. His eyes are wide with a shocked or surprised expression, and his mouth is slightly open, looking directly at the camera. The background is blurred, focusing attention solely on his reaction. The soft, even lighting highlights the dramatic shift in his expression. The colors of his plaid jacket are visible but secondary to the intense facial expression. No text is present in this brief, impactful scene. A dramatic, almost comical sound effect accompanies this shot.
0:24man in armchair serious look This medium close-up returns to the bald man seated in the brown leather armchair. He looks directly into the camera with a neutral, slightly serious expression, maintaining eye contact. The clean white walls and subtle background elements (plant, abstract art) are visible. The soft, even lighting remains consistent, giving a clear view of his face. The neutral color palette of the room, his black t-shirt, and the brown armchair contribute to a straightforward and calm atmosphere. No text is present.
The medium shot features the bald man once again on the light beige fabric sofa, looking directly at the camera with a confident and direct expression. The white wall and the gold-framed side table with candles and plant serve as the background. Soft, even lighting illuminates the scene. He speaks and gestures with his right hand, pointing his index finger as if to emphasize a call to action. The vibrant teal, orange, red, and brown of his plaid jacket stand out against the neutral sofa and walls. A black text box with white text, '1-Day Beard Color by Beard Club', is centered on the screen, followed by another black text box with white text, 'Use code HOLIDAY35 for 35% off', acting as a clear call to action.
0:29man in armchair final cta The final scene is a medium shot of the bald man in the brown leather armchair, maintaining direct eye contact with the camera. The minimalist white walls, green plant, and abstract artwork are visible in the background. Soft, even front lighting contributes to a clear and focused presentation. He speaks and points downwards with his right index finger, making a final, direct call to action. The neutral color palette of the room, his black t-shirt, and the brown armchair create a clean aesthetic. A black text box with white text, '1-Day Beard Color by Beard Club', is centered on the screen, followed by another black text box with white text, 'Use code HOLIDAY35 for 35% off', acting as a prominent end card for the video.
