0:00liquid on card in sink An overhead, static shot frames a white card with black and red text, 'Your Kid's vitamin could just be expensive pee', placed inside a stainless steel kitchen sink. A steady stream of yellow, translucent liquid, mimicking urine, pours onto the card, creating a growing puddle around the words 'expensive pee' which are highlighted in red. The liquid spreads over the card and the surrounding sink surface, reflecting the overhead light. The overall color palette is metallic gray from the sink, white and black from the card and text, and vivid yellow from the liquid. The mood is unsettling and illustrative of the message.
0:04hand holding card red flags A close-up shot focuses on a light-skinned hand holding a white rectangular card with the handwritten text 'Here are 3 red flags you should check the label For !!' in black marker. The card is held upright, covering much of the frame. In the blurry background, parts of a kitchen sink and a wet card from the previous scene are visible, maintaining the narrative continuity. The lighting is bright and even, highlighting the clear text on the card. The perspective is eye-level, as if looking directly at the information being presented.
0:05writing red flag 1 folic acid A medium shot captures a person's arm and hand as they write on a small, dark gray chalkboard easel with a light wooden frame. The chalkboard is positioned on a light-colored granite countertop, with kitchen shelves and a small plant partially visible in the background. The person first writes 'Red Flag #1' in pink chalk, then 'Folic Acid' in yellow chalk, underlining it. The lighting is bright and natural, casting subtle shadows. The perspective is slightly angled down, showing the writing process clearly.
0:08mthfr gene mutation An overhead, medium shot shows a light-skinned hand arranging green clay letters spelling 'MTHFR' on a white sheet of paper. The paper also has handwritten text: 'Most parents have never heard of the'. Below the clay letters, the hand places a bright pink sticky note with 'Gene Mutation' written in black. The background features a gray desk, a striped notebook, and part of a keyboard with yellow circular keys. The lighting is bright and even, casting minimal shadows. The scene uses bold colors (green, pink, yellow, black) for emphasis.
0:12writing nearly 40 percent A close-up shot from an overhead perspective shows a light-skinned hand writing in a small, lined notebook. The hand uses a purple pen to write 'But nearly 40% of kids have it' on the white pages. The notebook is open, revealing multiple lined pages. In the background, a purple binder or folder is visible beneath the notebook, along with a glimpse of a desk surface. The lighting is clear and bright, emphasizing the writing action. The focus is entirely on the notebook and the hand.
0:16blue liquid on card An overhead, static shot captures a yellow rectangular card lying flat in a bright pink plastic tray. The card has black handwritten text: 'That means their bodies can't process synthetic Folic acid.' A light-skinned hand holds a small blue dropper bottle, from which drops of dark blue liquid fall onto the yellow card. The liquid creates small, distinct circular stains on the card. The pink tray is on a light-colored granite countertop, with a dark stovetop or induction burner visible in the background. The color palette is vibrant with yellow, pink, and blue against the neutral countertop.
0:17card translation and consequence A dynamic shot features two light-skinned hands holding a pink rectangular card, displaying the handwritten question 'Translation?' in black. The camera is static, focusing on the card. The background is a plain white wall with a wooden floor visible at the bottom. After a brief moment, the hands flip the card over, revealing a new message: 'Those vitamins don't work. Or worse...' in the same black handwritten style. The lighting is bright and even, highlighting the pink card and its text. The scene uses a clear, simple presentation to convey information.
0:20tearing card they backfire A close-up shot focuses on two light-skinned hands holding the pink card from the previous scene, which reads 'Those vitamins don't work. Or worse...'. The hands then begin to rip the card in half, emphasizing the negative consequence. The tearing sound effect accompanies the action. The background remains a plain white wall with a wooden floor at the bottom. The lighting is bright and uniform, highlighting the hands and the card. The action is quick and dramatic, underscoring the severity of the message.
0:23green balloon pops A light-skinned hand, likely female, holds a vibrant green balloon with the words 'They Backfire' written on it in black marker. The camera is static, focused on the balloon against a plain white wall. The balloon is inflated and taut. Suddenly, the balloon is popped with a quick, sharp motion, the sound adding to the dramatic effect. The remnants of the balloon are not shown, creating a concise visual impact.
0:25writing red flag 2 A medium shot continues to show a person's arm and hand writing on the small, dark gray chalkboard easel. The setting is the same kitchen with a granite countertop and shelves in the background. The person now writes 'Red Flag #2' in pink chalk, then 'Synthetic vitamin A' in yellow chalk, underlining it. Below that, they add '+ cheap calcium' in blue chalk, also underlining it. The lighting is bright and even, and the camera remains static, providing a clear view of the chalk writing process. The color palette includes the dark gray board, pink, yellow, and blue chalk, and the neutral kitchen tones.
0:29barbie with vitamin a card A medium shot frames a Barbie doll standing upright on a desk surface, dressed in a colorful floral crop top and light blue shorts. Her arms are slightly bent, and she has a gentle smile. Below her, a yellow rectangular card is positioned, displaying the handwritten text 'Most kids' vitamins are loaded with a type of Vitamin A' in black marker. In the background, dark brown wooden shelves and a partially visible laptop screen provide context. The lighting is soft and even. The composition draws attention to the Barbie doll as a playful, yet somewhat ironic, representation of childhood products.
0:33revealing retinyl palmitate A light-skinned hand, likely female, holds a bright green square sticky note with 'Called retinyl palmitate' written in black marker. The sticky note is held in front of the yellow card and Barbie doll from the previous scene, covering part of the original text. The Barbie doll, in a colorful floral top and blue shorts, remains visible in the background, along with the brown shelves. The lighting is bright and consistent. The scene utilizes the sticky note as a reveal mechanism, adding specific information to the general statement.
0:35green blur transition A brief, rapid transition featuring a blurred green background, reminiscent of the green clay letters or sticky note from previous scenes. The blur creates a sense of motion and movement between distinct visual segments. No specific characters or objects are clearly discernible, serving purely as an aesthetic break.
0:36pills on toxicity card An overhead, medium shot displays a yellow square sticky note with black handwritten text: 'Which can be linked to toxicity when built up'. The note rests on a gray and white chevron-patterned fabric surface. A light-skinned hand, likely female, appears from the top of the frame, holding a small, clear container. Numerous white, oblong capsules are poured from the container onto and around the sticky note, quickly covering a significant portion of it. The lighting is bright and even, accentuating the white pills against the yellow note and patterned background. The color palette is muted except for the yellow note and white pills, creating a clinical or informative atmosphere.
0:40writing calcium d3 link A close-up, overhead shot shows a light-skinned hand, likely female, writing on a blue sticky note with a black marker. The note is placed on a white sheet of paper, with a colorful keyboard (yellow and gray keys) and a purple binder visible in the background. The hand writes 'And they push calcium even though, without enough D3' in black. The camera remains static, focusing on the writing process. The color palette combines the bright blue of the sticky note, the black ink, and the contrasting yellow and gray of the keyboard, creating an organized yet informative visual.
0:44calcify arteries reveal A close-up shot focuses on a light-skinned hand, likely female, lifting a rectangular yellow sticky note from over a blue sticky note. The yellow note prominently displays 'It can calcify arteries!!' in bold black handwritten text. The blue note, partially visible beneath, has the text 'And they push calcium even though, without enough D3'. The background shows a white desk surface with some items blurred. The lighting is bright and clear, emphasizing the contrasting colors of the sticky notes and the urgent message. The action of lifting the note serves as a dramatic reveal.
0:47wallet cheaper not safer An overhead, medium shot frames a closed brown leather wallet resting on a cardboard surface. The wallet has a small embossed logo. A light-skinned hand, likely female, enters the frame, opens the wallet to reveal an inserted white receipt, then extracts a folded white rectangular card. The card is unfolded to display the handwritten text: 'They do it because it's cheaper - NOT because it's SAFER' in black marker, with 'cheaper' and 'SAFER' underlined. The background is a mix of cardboard textures and a dark stovetop or induction burner. The lighting is even, highlighting the details of the wallet and the card. The scene visually links cost-saving to potential safety compromises.
0:50writing red flag 3 heavy metals A medium shot captures a person's arm and hand as they write on the small, dark gray chalkboard easel, identical to previous chalkboard scenes. The kitchen setting with a granite countertop and shelves remains in the background. The person writes 'Red Flag #3' in pink chalk, then 'Heavy Metals' in white chalk, underlining it. The lighting is bright and even, showcasing the chalk colors against the dark board. The camera is static, providing a clear view of the chalk writing process. The scene serves as a clear transition and introduction to the final 'red flag'.
0:55no brand wants to admit A close-up, overhead shot focuses on a light-skinned hand placing a small pink 'X' over a purple rectangular sticky note. The sticky note has 'Here's the one NO BRAND wants to Admit' written in black marker. The pink 'X' is applied using a pink eraser or marker, emphasizing the negation. The background is a white desk surface with a gray and yellow keyboard partially visible, similar to previous desk scenes. The lighting is bright and uniform, highlighting the vibrant colors of the sticky note and the 'X'. The action signifies a hidden or suppressed truth.
0:58revealing heavy metals testing A close-up, overhead shot shows two light-skinned hands interacting with a blue test tube rack holding three empty clear test tubes with blue caps. The hands take a fourth test tube, which contains a rolled-up pink paper, and insert it into the rack. Then, the hands carefully remove the pink paper from the test tube, unroll it, and reveal the handwritten text: '99.7% of vitamins don't even test For heavy metals !!'. The background is a speckled granite countertop, with a dark stovetop visible behind the rack. The lighting is bright and even, highlighting the vibrant colors of the test tube rack and the pink paper against the neutral countertop. The actions are precise and deliberate, building anticipation for the reveal.
1:43tearing heavy metals card A close-up shot focuses on two light-skinned hands, likely female, holding the pink paper that reads '99.7% of vitamins don't even test For heavy metals !!'. The hands forcefully tear the paper in half, similar to a previous scene, emphasizing the serious and negative implications of the information. The background shows a blurry glimpse of the kitchen countertop and the test tube rack. The lighting is bright and uniform. The tearing action is quick and dramatic, reinforcing the impactful message.
1:45cardboard heavy metals list A medium shot displays two light-skinned hands, likely female, holding up two separate pieces of brown cardboard against a plain white wall. The top piece of cardboard reads 'We're talking lead' in black handwritten text, while the bottom piece reads 'arsenic, Cadmium' in similar text. A small, green potted plant is visible at the bottom of the frame, and several framed pictures adorn the white wall in the background. The lighting is bright and natural, highlighting the cardboard texture and the bold black text. The scene is static, presenting the information clearly as a list of dangerous heavy metals.
1:50writing toxins on mirror A close-up shot focuses on two light-skinned hands, likely female, writing on the surface of a circular vanity mirror with a silver stand. The right hand uses a pink marker to write 'toxins that could literally' on the mirror, the text appearing reversed from the camera's perspective. The left hand steadies the mirror. In the blurry background, a white wall with framed pictures, a dark cloth, and a desk surface are visible. The lighting is bright, creating reflections on the mirror. The scene uses an unusual writing surface to emphasize the message.
1:55mirror with cupboard note A close-up, static shot displays a light-skinned hand, likely female, holding a pink square sticky note with 'Be hiding in your cupboard' written in black marker. The note is placed directly onto the surface of a circular vanity mirror, partially covering the pink text 'toxins that could literally'. The mirror, on its silver stand, reflects the white room. The background remains a white wall with framed pictures and a dark cloth draped over a chair or desk. The lighting is bright and even. The scene reveals a hidden truth, implying that dangers might be closer than expected.
1:57writing first day was built A medium shot captures a person's arm and hand writing on the small, dark gray chalkboard easel. The kitchen setting with a granite countertop and shelves is in the background. The person writes 'That's why' in yellow chalk, then 'First Day' in green chalk, and finally 'was built' with a smiley face in green chalk. The lighting is bright and even, highlighting the different chalk colors against the dark board. The camera is static, providing a clear view of the chalk writing process. This scene introduces the solution after presenting the problems.
2:01first day bottle hearts A close-up shot features a light-skinned hand holding a 'First Day Kids' vitamin bottle. The bottle is light blue with a colorful label featuring green, yellow, and blue designs. The brand name 'first day' is prominent at the top. The background is the blurry chalkboard easel with the message 'That's why First Day was built'. Animated red heart graphics float around the bottle, conveying a positive and caring sentiment. The lighting is bright, highlighting the product. The scene introduces the product as a solution in a visually appealing way.
2:03gummy vitamins close up A very close-up, static shot displays two hands, likely female, holding two different gummy vitamins. One gummy is star-shaped and light orange/yellow, while the other is a reddish-orange, flower-like shape. The hands hold the gummies delicately between their index fingers and thumbs, showcasing their texture and vibrant colors. The background is blurred, showing hints of the kitchen environment. The lighting is soft and natural, emphasizing the appeal of the gummies. The scene highlights the product's form and child-friendly appearance.
2:04writing clean label certified A close-up, overhead shot shows a light-skinned hand, likely female, first painting 'CLEAN LABEL' in bold red paint on a white sheet of paper using a thin paintbrush. Then, the same hand uses a black marker to write 'Project Certified' with a smiley face underneath the red text. The paper is on a desk, with a gray and yellow keyboard and a purple binder visible in the background. The lighting is bright and even, accentuating the vibrant red paint and crisp black marker. The scene emphasizes the product's commitment to quality and safety.
2:08tested for toxins card An overhead, static shot frames a bright pink plastic tray filled with several small, white, unlabeled vitamin bottles. A light-skinned hand, likely female, holds a light purple rectangular sticky note centrally over the bottles. The note reads 'Tested For over 200 toxins' in black handwritten text, with '200 toxins' underlined. The background features a granite countertop and a dark stovetop. The lighting is bright and even, highlighting the clear message and the simplicity of the product containers. The scene provides a direct claim about product safety.
2:10writing real science backed A close-up shot focuses on two light-skinned hands writing on a circular vanity mirror, similar to a previous scene. The right hand uses a green marker to write 'Real Science-Backed' and then switches to a purple marker to write 'Nutrients' below, underlining it. The left hand steadies the mirror. The background shows a desk with a yellow and gray keyboard, a black mug, and colorful sticky notes. The lighting is bright, creating clear reflections. The scene emphasizes the scientific basis of the product, reinforcing trust.
2:13liquid on nutrient list An overhead, static shot frames a green square sticky note with black handwritten text: 'Like * methylated B12 * methylfolate * Vitamin D3'. The note is placed in a white sink basin. A clear plastic cup, held by a light-skinned hand, pours a thick, reddish-pink liquid onto the note. The liquid slowly spreads over the text, eventually covering it entirely, and pools in the sink. The lighting is bright and even, highlighting the liquid's color against the white sink. The scene suggests the product provides essential nutrients, as indicated by the list.
2:18writing no cheap shortcuts A close-up, overhead shot shows a light-skinned hand writing in a small, lined notebook. The hand uses a black marker to write 'Never cheap shortcuts' on the page. Then, the hand draws a large 'X' through 'cheap shortcuts' and adds 'ever!!' next to it, emphasizing the commitment to quality. The notebook is open, revealing lined pages. In the background, a purple binder or folder and a yellow and gray keyboard are visible. The lighting is clear and bright. The scene reinforces the brand's dedication to avoiding compromised ingredients or processes.
2:21this isnt just a vitamin A medium shot frames a green square sticky note lying on a light-colored granite countertop, with 'This isn't just a vitamin' written in black marker. Behind it, a 'First Day Kids' vitamin bottle stands prominently, slightly out of focus initially, then coming into focus. The bottle is light blue with a colorful green, yellow, and blue label. A blurry chalkboard easel is visible further back. The lighting is bright and natural. The scene positions the product as more than just a typical vitamin, implying superior quality or benefits.
2:25first day bottle held A close-up, static shot features a light-skinned hand, likely female, holding the 'First Day Kids' vitamin bottle. The bottle is cylindrical, light blue at the top, and has a colorful label with green, yellow, and blue designs and the 'first day' branding. The hand gently rotates the bottle to showcase its design and label. The background is a blurred granite countertop and a hint of the chalkboard easel. The lighting is bright and even. The scene presents the product in detail, allowing the viewer to clearly see its packaging and branding.
2:28candies on good enough card An overhead, static shot frames a bright pink plastic tray, similar to previous scenes. A rectangular pink card is placed within the tray, displaying the handwritten text 'It's the difference between 'good enough' and' in black marker. Small, colorful candies (red, green, yellow) are poured from a small, white, unlabeled bottle onto and around the pink card. The candies are small and spherical. The background features a granite countertop and a dark stovetop. The lighting is bright and even, highlighting the vibrant colors of the candies and tray. The scene uses the visual of candies to symbolize children's vitamins and presents the concluding thought of the video.
