0:00split screen sweater comparison
Two women are showcased in a vertical split-screen comparison, both wearing identical long-sleeved, crew-neck sweaters. The sweater features a red/burgundy ombre effect that gradually fades into white at the bottom, with numerous white speckles distributed across the upper half. The woman on the left stands in an indoor setting with a brown carpet, a dark metal lamp, and a large abstract framed picture on the wall behind her. She carries a burgundy top-handle handbag. The woman on the right is in a different indoor setting, possibly a living room, with a patterned rug, a woven basket, and a small, decorated Christmas tree visible behind her. Both women look directly at the camera with neutral to slightly smiling expressions. A 'BLOOMCHIC' logo is prominently displayed at the top center of the screen. A white text overlay, 'A Soft & Cozy Sweater That Loves Plus Size Curves,' is centrally positioned over both women, encompassing both halves of the split screen. The overall color palette is warm, featuring rich reds, clean whites, and earthy neutral tones from the background.
0:01full body sweater showcase
A single woman is featured in a full-body shot, standing in an indoor setting, demonstrating the fit and features of a long-sleeved, crew-neck sweater. The sweater displays a rich red/burgundy ombre effect fading into white with white speckles, similar to a gradient. The background consists of a brown shaggy carpet, a white door frame on the left, a dark brown couch with patterned throw pillows, and a small, tastefully decorated Christmas tree with gold ornaments on the right, next to a white rectangular side table. Soft, even lighting illuminates the scene. The woman actively poses, turns, and gestures with her hands to highlight the sweater's stretchiness, comfortable fit, and the details of its generous arms and back. Several white text overlays appear throughout, including 'Incredibly soft,' 'Again nice thick sweater gonna keep you warm,' 'Very stretchy fits over my hips,' 'You know it's got the generous arms on it,' 'Very stretchy material again through the back,' 'And I like the ombre from the burgundy down to the white,' and 'And I'm just pair a little burgundy bag with it.' A pink rectangular graphic in the upper right corner displays 'HEIGHT: 5'8", SIZE: 4X.' The 'BLOOMCHIC' logo is centered at the top.
0:17full body sweater showcase with cta
This scene is visually identical to the previous one, maintaining the same framing and indoor setting. The woman stands in a full-body shot, wearing the burgundy and white ombre sweater, dark blue jeans, and black ankle boots, holding her burgundy bag. The background elements, including the brown carpet, white door frame, dark couch, decorated Christmas tree, and white side table, are all consistent. The 'BLOOMCHIC' logo remains at the top center, and the pink 'HEIGHT: 5'8", SIZE: 4X' graphic is still in the upper right corner. The woman's expression is pleasant and direct towards the camera. The defining feature of this scene is the addition of a prominent white, elongated oval call-to-action button overlay positioned at the bottom center of the screen. This button reads 'SHOP SIZES 10-30' in black text and features a small black mouse pointer icon hovering over it, indicating interactivity. The soft, even lighting continues to create a welcoming atmosphere.
