0:00pregnant woman introduces problem and solution A medium shot frames a pregnant East Asian woman, approximately 30-40 years old, seated on a light grey sofa with a brown accent pillow. She is speaking directly to the camera, gesturing with open hands, expressing frustration. The background is softly blurred, showing a modern interior with warm, diffuse lighting. Overlaid text appears: initially "IT WORKS", then "SO WHAT'S THE", followed by "PREGNANCY-SAFE" in green and "THAT DOES". Below her, a text box states "POV: a fed up mum tired of using stretch marks creams that dont work". Two small inset square images appear on the bottom left, showing a 'before' image of a belly with stretch marks and an 'after' image of a smooth belly. The overall color palette is warm and natural.
0:03split screen introducing product and brand A split screen composition features an African American woman on the top half and a close-up of a product bottle on the bottom. The top half shows the woman speaking, framed in a medium shot, against a warm, dimly lit background with blurred foliage. Her expression is confident and engaging. The bottom half is a close-up of a hand with manicured nails holding a small, clear glass bottle labeled 'TRUE BELLY SERUM' from '8 SHEEP ORGANICS', containing a creamy yellow liquid. The lighting is soft and even. Text overlays appear: "TRUE BELLY SERUM" in green, then "FROM" in white, and "8 SHEEP ORGANICS" in green. A red text box with white text appears on the left: "Thelma Mom of three".
0:06split screen explaining key ingredient The split screen continues with the African American woman speaking in the top half, maintaining her confident demeanor. The bottom half transitions to a close-up of a vibrant green Centella Asiatica leaf, then to an animated graphic illustrating its effect: a pregnant woman's belly, surrounded by green leaves, with magnified skin showing increased collagen production. The background remains soft and warm. Text overlays in green read: "CENTELLA ASIATICA", then "PREGNANCY SAFE", and "THAT ACTUALLY BOOSTS COLLAGEN LIKE RETINOL DOES". The animated graphic uses bright blues, greens, and pinks to highlight cellular activity.
0:12pregnant woman questions ingredient A medium shot of the pregnant East Asian woman, seen in the first scene, is shown. She is seated on the sofa, looking directly at the camera with a confused, slightly amused expression, gesturing with her hands in a questioning manner. The background is a blurred, warm-toned interior. A large white text overlay asks: "WHAT'S CENTELLA ASIATICA?". The lighting is bright and even.
0:15split screen scientific proof The split screen returns, with the African American woman speaking in the top half. Her expression is earnest and informative. The bottom half displays a series of visuals: first, a young Caucasian woman in a white lab coat and blue gloves, stirring a liquid in a beaker in a clean, brightly lit laboratory. Then, a screenshot of a web page from the 'American Academy of Dermatology' appears, highlighting text about Centella Asiatica. Finally, an animated graphic shows a detailed cross-section of a pregnant womb with a fetus, alongside Centella Asiatica leaves, indicating that it boosts collagen without crossing the placenta. Text overlays in light blue appear: "INGREDIENT THAT THE AMERICAN ACADEMY OF DERMATOLOGY ACTUALLY RECOMMENDS FOR PREVENTING STRETCH MARKS", then "BOOSTS COLLAGEN PRODUCTION NATURALLY WITHOUT CROSSING THE PLACENTA".
0:24pregnant woman questions safety A medium shot of the pregnant East Asian woman from previous scenes. She sits on the sofa, looking at the camera with a slightly concerned but curious expression, making small hand gestures as she speaks. The background is a blurred domestic setting. A large light blue text overlay asks: "SO IS IT ACTUALLY PREGNANCY SAFE?". The lighting is bright and clear.
0:26split screen explaining ingredients and penetration The split screen shows the African American woman speaking confidently in the top half. The bottom half cycles through visuals: first, a close-up of the 'TRUE BELLY SERUM' bottle, then a pile of cocoa butter chunks, then shea butter, then an animated 3D model of skin. This animated model initially shows a deep crack representing a stretch mark, with a yellow oil-like substance sitting on the surface, and then transitions to show blue, spherical serum particles penetrating deep into the skin layers to address the crack from within. Text overlays in light blue appear: "IT'S MADE SPECIFICALLY FOR PREGNANCY", "COCOA BUTTER, SHEA BUTTER, MINERAL OIL, THAT STUFF IT JUST SITS ON THE SURFACE DOING NOTHING", then "TRUE BELLY SERUM ACTUALLY PENETRATES TO WHERE STRETCH MARKS FORM".
0:37split screen hyaluronic acid explanation The split screen maintains the African American woman speaking in the top half. The bottom half showcases animated graphics explaining the mechanism of action. Initially, multiple golden, spherical forms representing hyaluronic acid are shown. This transitions to an animation of various molecular structures of hyaluronic acid in different sizes, followed by a 3D skin model showing blue, spherical serum particles penetrating into deeper layers of the skin. Text overlays in light blue read: "TRIPLE HYALURONIC ACID", "THREE DIFFERENT MOLECULAR SIZES", and "IT GETS DEEP INTO YOUR SKIN WHERE THE PROBLEM ACTUALLY IS". The visuals are clean and scientific, using shades of blue and white for the molecular graphics and natural skin tones for the animated model.
0:45pregnant belly being moisturized A close-up shot focuses on a visibly pregnant belly, with a hand gently rubbing a product onto the skin. The skin appears smooth and moisturized. The lighting is soft and natural. The frame is tight on the belly and hand, showing no face or identifying features. The action is slow and deliberate, conveying care and application.
0:46pregnant woman questions effectiveness A medium shot of the pregnant East Asian woman returns. She sits on the sofa, smiling broadly at the camera with a hopeful yet slightly skeptical expression. Her hands are clasped in front of her belly. The background is a blurred, warm domestic setting. A large light blue text overlay asks: "DOES IT ACTUALLY WORK?". The lighting is bright and clear.
0:47thelma presents reviews The African American woman is back in a medium shot, speaking directly to the camera with an enthusiastic and reassuring expression. She gestures with her hands. The background is warm and slightly blurred. Text overlays appear: "OF COURSE! THERE ARE THOUSANDS OF 5-STAR REVIEWS". Below this, three speech bubble-like graphics emerge, each containing a 5-star rating and a short customer review (from 'Angela', 'Brianna S.', and 'Carla'). The lighting is soft and inviting.
0:50thelma applies product to belly A medium close-up shot shows the African American woman (Thelma) applying the 'TRUE BELLY SERUM' to her own visibly pregnant belly. She is looking directly at the camera with a warm, personal smile, demonstrating the product's use. She holds the product bottle in one hand and rubs the serum into her belly with the other. The background is softly blurred, keeping focus on her and the product application. A text overlay appears: "AND I'M EVEN USING IT RIGHT NOW".
0:51thelma guarantee and call to action The African American woman (Thelma) is shown in a medium shot, speaking directly to the camera with an engaging and trustworthy expression. She uses hand gestures to emphasize her points. The background is the same warm, blurred interior. A graphic slides up from the bottom, featuring icons and text: 'Clean Ingredients', 'Made in Indiana, USA', 'Ships in 5-7 Days', and '100-Day Happiness Guarantee' with a highlight around the guarantee. Text overlays appear: "AND 8 SHEEP HAS A 100-DAY GUARANTEE SO YOU SHOULD TRY IT! I MEAN IF IT DOESN'T WORK YOU CAN JUST RETURN IT. BUT I'M TELLING YOU IT WORKS!". Her tone is convincing and encouraging.
0:58end card product showcase and call to action A clean, static white background presents the 'TRUE BELLY SERUM' bottle, standing upright in the center. The dropper is held above the bottle, ready for use. Above the bottle, large black text reads: "Pure Care for Your Growing Bump". Below this, a 5-star rating icon is displayed, followed by smaller black text: "No stretch marks. No irritation. Just soft, nourished skin.". At the bottom, a prominent black rectangular button with white text reads: "SHOP TRUE BELLY SERUM". The overall aesthetic is minimalist, clean, and product-focused, with bright, even lighting.
