0:00product bottle with bubbles A dynamic close-up shot of the Paula's Choice 2% BHA Liquid Exfoliant bottle, positioned vertically and centered against a soft, light blue-grey gradient background. The bottle, split white on top and dark grey/black on the bottom, is covered in numerous small, clear, effervescent bubbles that actively move and slide around its surface, giving it a fresh, active appearance. Soft, even lighting illuminates the product from the front, creating subtle highlights on the bubbles and bottle surface. At the top of the screen, 'PAULA'S CHOICE SKINCARE' is displayed in white text. A prominent magenta circular graphic, overlapping the top of the bottle, showcases '130,000+ 5 STAR REVIEWS' and '2% BHA LIQUID EXFOLIANT' in white text. Below this, '2% BHA LIQUID EXFOLIANT' is also featured in large white sans-serif font.
0:02female face glowing skin An extreme close-up of a young adult woman's lower face, focusing intently on her mouth, chin, and a portion of her nose. Her warm, medium brown skin appears incredibly smooth, dewy, and hydrated, with small, glistening liquid droplets visible on her cheeks and around her lips. Her lips are full and glossy, slightly parted in a subtle, contented smile. The lighting is soft and frontal, emphasizing the healthy, radiant glow of her skin. The background is softly blurred, providing a neutral backdrop that keeps attention on her complexion. In the top right corner, 'PAULA'S CHOICE SKINCARE' logo is prominently displayed, and '2% BHA LIQUID EXFOLIANT' is overlaid in white text in the lower left.
0:04female biting product sachet v1 An extreme close-up on the woman's mouth as she gently bites into a small, grey foil sachet. Her perfectly white, even teeth are clearly visible, contrasting with the grey packaging. Her full, glossy lips are slightly parted around the sachet. Her hands, with neatly manicured nails painted a nude shade, hold the sachet. The background is dark and completely out of focus, ensuring that the primary focus is on her mouth and the product packaging. The lighting is soft but directed, highlighting the details of her lips and the sachet. A text overlay in the lower left reads 'THE ONE THAT KEEPS ITS PROMISES.' The 'PAULA'S CHOICE SKINCARE' logo remains in the top right corner.
0:05female applying product glowing skin v1 An extreme close-up shot of the young adult woman's lower face, with her eyes slightly closed in a moment of application. Her fingertips, with nude nail polish, are gently dabbing and patting her cheek, indicating the application of a skincare product. Her warm, medium brown skin is highly radiant, appearing extremely dewy and smooth, with a pronounced healthy sheen. The background is completely out of focus, allowing her glowing skin to be the central point of attention. The lighting is soft, enhancing the natural luminosity of her complexion. The text overlay 'THE ONE THAT KEEPS ITS PROMISES' continues to be displayed in the lower left. The 'PAULA'S CHOICE SKINCARE' logo is positioned in the top right.
0:08female face radiant skin v1 An extreme close-up of the young adult woman's right eye and cheek. Her eye is bright, clear, and focused, looking directly towards the camera with a confident yet calm gaze. Her skin maintains a highly radiant, dewy, and smooth appearance, showcasing a healthy glow. Subtle highlights catch the light on her cheekbone and around her eye. The background is softly blurred and light, providing a clean visual field. The lighting is soft and frontal, emphasizing the clarity and luminosity of her skin. The text overlay in the lower left now reads 'THE ONE THAT WINS YOU OVER.' The 'PAULA'S CHOICE SKINCARE' logo remains in the top right corner.
0:09female holding product glowing skin v2 A medium close-up shot featuring a different young adult woman (East Asian descent) holding the Paula's Choice 2% BHA Liquid Exfoliant bottle in the foreground, which is in sharp focus. Her face is in the background, slightly out of focus, creating a subtle depth of field. Her skin appears luminous and smooth, with a soft, even tone. The bottle is held vertically, displaying the brand name and product details clearly. The background is light and blurred, allowing the product and the model's subtle presence to stand out. The lighting is soft and frontal. A large text overlay 'VISIBLY SMOOTHS LINES' is displayed in the lower left. The 'PAULA'S CHOICE SKINCARE' logo is in the top right.
0:10female applying product glowing skin v2 An extreme close-up of the young adult woman's (East Asian descent) right eye and cheek. Her index finger, with a nude-colored nail, gently touches her cheekbone, suggesting product application or evaluation. Her skin is remarkably smooth, luminous, and showcases a healthy, dewy glow. Her eye is bright and clear, looking slightly off-camera with a serene expression. The background is softly blurred and light. The lighting is soft and frontal, emphasizing the flawless texture and radiance of her skin. The text overlay 'VISIBLY SMOOTHS LINES' persists in the lower left. The 'PAULA'S CHOICE SKINCARE' logo is in the top right.
0:12female face radiant skin v3 An extreme close-up of an older woman's (Caucasian, middle-aged) right eye and cheek, with her index finger gently touching her cheekbone. Her fair skin appears dewy and healthy, exhibiting a natural glow. Subtle fine lines are visible around her bright blue eye, which is looking slightly off-camera. Her lips are slightly parted in a soft, knowing smile. The background is blurred and light, maintaining focus on her face. Soft, frontal lighting highlights the texture and luminosity of her skin. The text overlay in the lower left reads 'IMPROVES SKIN BRIGHTNESS.' The 'PAULA'S CHOICE SKINCARE' logo is in the top right.
0:14female holding product glowing skin v3 A medium close-up shot of the same middle-aged woman from the previous scene, with her face slightly out of focus in the background. She holds the Paula's Choice 2% BHA Liquid Exfoliant bottle in the foreground, which is in sharp focus. Her hand, with well-manicured nails painted a light pink, grips the dark grey bottle. The bottle is held vertically, with the brand name and product description clearly visible. The background is light and blurred. The lighting is soft and frontal. The text overlay 'IMPROVES SKIN BRIGHTNESS' remains in the lower left. The 'PAULA'S CHOICE SKINCARE' logo is in the top right.
0:15female biting product sachet v2 An extreme close-up on the young adult woman's (East Asian descent) mouth as she gently bites into a small, grey foil sachet. Her perfectly white, even teeth are clearly visible, contrasting with the grey packaging. Her full, glossy lips are slightly parted around the sachet. Her hands, with neatly manicured nails painted a nude shade, hold the sachet. The background is dark and completely out of focus. The lighting is soft but directed, highlighting the details of her lips and the sachet. The text overlay 'IMPROVES SKIN BRIGHTNESS' continues to be displayed in the lower left. The 'PAULA'S CHOICE SKINCARE' logo remains in the top right corner.
0:16female applying product glowing skin v2 smile An extreme close-up shot of the young adult woman's (East Asian descent) face, showing her gently patting her cheek with her fingertips, followed by a bright, genuine smile. Her skin is exceptionally smooth, dewy, and hydrated, displaying a luminous glow. Her eyes are bright and engaged, complementing her radiant smile that reveals perfect white teeth. The background is softly blurred and light, drawing full attention to her face. The lighting is soft and even, enhancing the natural luminosity and healthy appearance of her complexion. The text overlay 'CLEARS SKIN IN AS LITTLE AS 1 WEEK' is prominently displayed in the lower left. The 'PAULA'S CHOICE SKINCARE' logo is in the top right.
0:18female applying product glowing skin v3 smile An extreme close-up shot of the middle-aged woman's (Caucasian) face, showing her gently patting her cheek with her fingertips, followed by a bright, genuine smile. Her fair skin appears dewy, hydrated, and smooth, with a luminous glow. Her bright blue eyes are joyful and engaged, complementing her radiant smile that reveals perfect white teeth. The background is softly blurred and light. The lighting is soft and even, enhancing the natural luminosity and healthy appearance of her complexion. The text overlay 'CLEARS SKIN IN AS LITTLE AS 1 WEEK' persists in the lower left. The 'PAULA'S CHOICE SKINCARE' logo is in the top right.
0:20female face laughing glowing skin v2 An extreme close-up of the young adult woman's (East Asian descent) face, initially with her hand covering her mouth as she laughs, then moving her hand to reveal a bright, joyful smile. Her smooth, dewy skin glows radiantly, highlighting her healthy complexion. Her eyes are bright and full of joy, and her wide smile reveals perfect white teeth. The background is softly blurred and light, keeping the focus entirely on her expressive face. The lighting is soft and even, enhancing her natural beauty and the product's effect. The text overlay 'CLEARS SKIN IN AS LITTLE AS 1 WEEK' persists in the lower left. The 'PAULA'S CHOICE SKINCARE' logo is in the top right.
0:22female face radiant skin v2 final An extreme close-up of the young adult woman's (East Asian descent) left eye and cheek. Her skin is impeccably smooth, dewy, and radiant, showcasing a vibrant, healthy glow. Her eye is wide open, looking directly towards the camera, with clear and defined features and a serene, confident expression. The background is softly blurred and light, providing a clean visual field. The lighting is soft and frontal, emphasizing the clarity, brightness, and flawless texture of her skin. The text overlay '2% BHA LIQUID EXFOLIANT' is displayed prominently in the lower left. The 'PAULA'S CHOICE SKINCARE' logo is in the top right.
0:24product bottle with benefits text A detailed close-up shot of the Paula's Choice 2% BHA Liquid Exfoliant bottle. The dark grey/black bottle is covered in small, glistening water droplets, giving it a fresh and effective appearance. The bottle is positioned vertically, slightly to the right of the frame, against a darker, blurred background. The soft lighting highlights the individual water droplets and the crisp white text on the product label. The label clearly outlines key product information, including 'SKIN PERFECTING', '2% BHA Liquid Exfoliant', 'SALICYLIC ACID', 'All Skin Types', and prominent checkboxes detailing benefits: 'UNCLOGS & SHRINKS ENLARGED PORES', 'SMOOTHS & EVENS SKIN TONE', and 'LIGHTWEIGHT LIQUID ABSORBS QUICKLY'. The text overlay '2% BHA LIQUID EXFOLIANT' is also visible in the lower left.
0:28product bottle with animated hearts A close-up of the Paula's Choice 2% BHA Liquid Exfoliant bottle, identical to the previous scene, still adorned with water droplets. However, this scene features numerous small, animated red heart icons floating upwards across the screen, overlaying the bottle and the blurred background. This motion graphic adds a playful and endearing tone, suggesting widespread affection for the product. The text overlay '2% BHA LIQUID EXFOLIANT' persists in the lower left. The 'PAULA'S CHOICE SKINCARE' logo is positioned in the top right. The lighting remains soft, highlighting the product and the animated elements.
0:29end card brand logo A static, solid screen filled with a vibrant, deep teal color. Centered prominently in the middle of the screen is the 'PAULA'S CHOICE SKINCARE' logo, rendered in clean, white sans-serif letters. The text casts a subtle, dark shadow beneath it, adding a slight three-dimensional effect and enhancing its prominence against the teal background. There are no other visual elements or motion, providing a clean and definitive brand closing.
