0:00product display and greeting
A dynamic medium shot features a woman with dark, curly hair leaning over a wooden table, engaging directly with the camera. The foreground is dominated by various Ryze brand mushroom coffee products, including a white 'Rye's Tasting Box', several red and dark brown sachets, and a festive clear mug adorned with holly. Behind the products, a large brown box displays a picturesque winter sunset scene, acting as a backdrop. A vibrant red poinsettia plant adds a festive touch to the left, contrasting with the warm, golden-hued lighting. The overall color palette is earthy browns, deep reds, and warm whites. Text overlays read 'Hello.' and 'paid endorser'. The camera is static, focusing on the woman and the product arrangement.
0:03unboxing reveal
A medium full shot captures the woman standing upright, holding a large, flat, rectangular gift box close to her chest. The box is light gray with 'SEASON'S GREETINGS' and 'RYZE' text, adorned with a delicate orange ribbon design. She is positioned centrally against a bright, well-lit indoor background, featuring a white wall with framed pictures and a doorframe. Lush green houseplants flank her, adding natural elements. The lighting is soft and even, creating a cheerful atmosphere. The color palette includes natural greens, whites, and browns, with a touch of orange from the ribbon. Text overlays read 'But it is,' and 'and it's kind of ridiculous.' The camera is static.
0:05pouring and product showcase
This shot returns to the original setting: the woman leaning over the wooden table, which is covered with Ryze products and a festive red poinsettia plant. She is actively pouring liquid from a shiny silver kettle into the holly-decorated glass mug. The background remains consistent with the warm, framed artwork and ambient lighting. The primary action is the beverage preparation, demonstrating the product's use. The mug is full of a light brown, creamy beverage. Text overlays emphasize 'With RYZE's exclusive' and 'Holiday Ritual Set,'. The scene has warm, inviting lighting. The camera is static, focusing on her actions and the product display.
0:10peppermint mocha creamer close up
A very tight close-up shot focuses on a hand holding a vibrant red sachet labeled 'RYZE SUPERFOOD CREAMER Peppermint Mocha'. The sachet is predominantly red with white splatters and bold white text, featuring a stylized 'R' logo. In the background, out of focus, parts of the Ryze gift box with the winter landscape art are visible, along with some warm, ambient lighting. The lighting is bright and clear, highlighting the product's packaging details. The camera is static, emphasizing the product. Text overlays read 'Peppermint Mocha Creamer,'.
0:12sipping by christmas tree
A medium close-up shot of the woman from the chest up, savoring a drink from the holly-decorated glass mug. She stands in front of a beautifully decorated Christmas tree, adorned with warm lights, red tinsel, and various ornaments, creating a festive and cozy atmosphere. The background is softly blurred, keeping the focus on her and the mug. The lighting is warm, emanating from the Christmas tree lights and a general ambient glow. The color palette is rich with festive reds, greens, and the warm browns of her beverage and the tree's lighting. Text overlays read 'which tastes like' and 'holiday magic in a mug.'. The camera is static.
0:15ryze tasting box close up
A close-up shot showcases a white cardboard box labeled 'RYZE Rye's Tasting Box - The Ryze Latte Collection', featuring a cute cartoon mushroom character on the front. The box is open, revealing several individually packaged latte sachets in gold, red, and brown tones. The background is a blurred, warm-lit Christmas tree, enhancing the festive context. The lighting is soft and inviting, highlighting the product details. The color palette focuses on the white of the box, the vibrant sachet colors, and the warm glow of the tree. Text overlays indicate 'Yes, you get the Rye's Tasting Box' and 'Latte Variety Pack'. The camera performs a slow push-in, emphasizing the box's contents.
0:19caramel latte sachet over mug
A close-up shot features a hand holding a single 'RYZE Mushroom Coffee Latte+ Caramel Coffee Latte' sachet. The sachet is a blend of brown and gold, with white text, and is positioned directly above the holly-decorated glass mug, which contains a dark, creamy beverage. The background is softly blurred, revealing a festive setting with a decorative gingerbread house, a lit candle, and a tiny Christmas tree, implying a cozy, holiday-themed environment. The lighting is warm and ambient. The color palette is rich in browns, golds, and festive reds and greens. Text overlays mention 'that come in a variety of flavors' and specifically 'like caramel, mocha and vanilla.'. The camera is static.
0:22travel set showcase
This scene returns to the woman leaning over the wooden table with the Ryze product display. She holds up three different sachets – a dark brown 'Mushroom Coffee', a light brown 'Superfood Creamer', and a red 'Superfood Creamer' – fanning them out to show their labels to the camera. The festive poinsettia and the large Ryze gift box with the winter scene are still visible in the background, maintaining the warm, holiday theme. The lighting is consistent, warm, and bright. The color palette is dominated by the earthy tones of the products and table, accented by the red poinsettia. Text overlays state 'And yes, you get the Coffee Travel Set, one Medium Roast, one Creamer, and one Dark Roast,'. The camera is static.
0:28cozy morning coffee
A medium shot frames the woman comfortably seated on a dark gray couch, sipping from a clear glass mug. She is partially obscured by cushions and throws, including a red and black plaid blanket and a white textured pillow with a subtle holiday design. The background shows a white wall adorned with several framed photos and a blue backpack, suggesting a home environment. The lighting is soft and ambient, creating a relaxed, cozy atmosphere. The color palette is warm, with dominant grays, whites, and touches of red and blue. Text overlays describe the items as 'all perfectly packed for cozy mornings on the go.'. The camera is static.
0:32problem reveal
The scene returns to the woman leaning over the wooden table, surrounded by Ryze products and the poinsettia plant. She gestures dramatically with her left hand, while holding a silver laptop in her right hand. Her facial expression is one of mock disbelief or concern, highlighting a 'problem'. The festive background elements remain constant, bathed in warm, inviting light. The color palette is consistent with previous shots at this location, featuring earthy browns and festive reds. Text overlays declare 'But here's THE PROBLEM.' and 'You're getting all of that completely FREE,'. The camera is static.
0:36coffee spill with sale note
An overhead shot directly looks down on a white marble-patterned surface, stained with a large, irregular spill of a coffee-colored liquid. In the center of the spill, a crumpled piece of white paper towel with 'Sale 40% OFF' written in dark blue marker is soaked and clearly visible. The edges of the frame show a few white tulip-like flowers, possibly as decorative elements. The lighting is bright and even, highlighting the contrast between the clean surface and the messy spill. The color palette is primarily white, brown, and the dark blue of the writing. Text overlays reinforce 'with up to 40% OFF site-wide'. The camera is static.
0:38website screenshot discount
A screen recording shows a clean, white product webpage for the 'RYZE Ritual Set'. Key features listed include '2x Medium Roast Coffee (60 Servings)' and '30-Day Money Back Guarantee', marked with green checkmarks. Below, a section titled 'FREE GIFTS' details multiple items like 'FREE Creamer', 'Acacia Jar', and 'FREE Shipping'. An image displays the full kit. The pricing section shows '$57.60' crossed out from '$100', with '42% OFF TODAY'. A green box highlights 'and FREE shipping.'. A prominent 'GET STARTED' button is visible. The interface is modern and clear. The camera is static, recording the screen.
0:39value proposition question
The woman returns to the wooden table setup, still holding the silver laptop in her right hand, but now with a more quizzical and incredulous expression. She uses her left hand to gesture towards the products on the table, as if questioning the value proposition of the deal she just showed on the laptop. The festive poinsettia and the large Ryze gift box are still visible, maintaining the warm, holiday context. The lighting is bright and consistent. The color palette is dominated by the earthy browns of the table, the red of the poinsettia, and the natural tones of the products. Text overlays read 'it's not worth it,' and 'because we honestly can't make a better deal than this.'. The camera is static.
0:44peppermint creamer urgency
A medium close-up shot focuses on the woman's upper body as she continues to lean over the wooden table with the Ryze products. She holds up the red 'RYZE SUPERFOOD CREAMER' sachet to the camera with her left hand, while her right hand holds the silver laptop close to her side. Her expression is energetic and slightly conspiratorial, as if sharing a secret about the product's popularity and limited availability. The festive poinsettia and the large Ryze gift box are still partially visible in the blurred background. The lighting is warm and bright. The dominant color palette includes the red of the sachet, the greens of the poinsettia, and the earthy browns of the table. Text overlays emphasize 'Stocks are flying off the shelves' and 'Peppermint Mocha Creamer is gone, that's it.'. The camera is static.
0:51call to action couch shot
The woman is seated comfortably on the dark gray couch, holding the holly-decorated glass mug with a cinnamon stick, and pointing her finger downwards as if directing the viewer to a link. The background is a mix of framed photos and a messy, cozy home environment, creating an authentic, relatable setting. The lighting is soft and ambient, contributing to the relaxed atmosphere. The color palette features muted browns, grays, and the vibrant red and green of the mug. Text overlays instruct: 'So tap that link below RIGHT NOW to lock in'. The camera is static.
0:55website screenshot discount highlight
A screen recording showcases the 'RYZE Ritual Set' webpage, emphasizing the discounted price and free shipping. The layout is clean and white, featuring product details like '2x Medium Roast Coffee (60 Servings)' and '30-Day Money Back Guarantee', along with a list of 'FREE GIFTS'. The image of the full kit is visible. The pricing '$57.60' (from '$100') with '42% OFF TODAY' is clear. A prominent green highlight box overlays the text 'your 40% OFF discount'. The 'GET STARTED' button is present. The camera is static, recording the screen.
0:56free ritual set urgency
The woman is back on the dark gray couch, holding the holly-decorated glass mug with a cinnamon stick. Her expression is wide-eyed and excited, emphasizing the 'free Holiday Ritual Set.' In the top left corner, a small, animated graphic of the 'RYZE Holiday Ritual Set' box and products appears as an overlay, adding a visual reinforcement to her words. The background shows framed photos and a cozy, cluttered living space. The lighting is soft and consistent. The color palette is warm, with muted grays, and the bright reds and greens of the mug and graphic. Text overlays inform 'and FREE Holiday Ritual Set before it disappears.'. The camera is static.
0:59final call to action close up
A close-up shot of the woman from the chest up, seated on the dark gray couch, holding the holly-decorated glass mug with a cinnamon stick. She smiles warmly and nods, reiterating the value of the offer. The background is softly blurred, showing a hint of the cozy living space. The lighting is soft and appealing, highlighting her features. The color palette is dominated by the olive green of her shirt and the warm tones of her skin, contrasted with the festive reds and greens of the mug. Text overlays deliver the final message: 'Hey, this Holiday Sale it's not worth it for us but it's definitely worth it for you.'. The camera performs a slow push-in, ending on a tight close-up of her face and the mug, and she cheers the mug towards the viewer.
