Log in Get started

Rip Curl

ripcurl.com

Active

0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER, THREADS

Ad Copy

‘If I’m really paranoid about getting cold, I have to go the Fusion’ - @picklummolly⁠ Molly Picklum breaks down her go-to wetsuits at Rip Curl Paris. Which one’s going in your cart?

Brand

AI Analysis

AI Tags

HookTalking HeadDialogue On CameraFemale PresentLogo VisibleBrand Mention SpokenConfidentHappyProduct DemoFeature BreakdownProduct In HandExcitedProblem SetupSolution RevealExplainerTestimonialBenefit-FirstInspirational

Transcript

0:00Whenever you look at a rip curl wet suit, you start doing this, cuz you're like, "Wow, they're so stretchy."

0:07When you come into Rip Curl and you see their wet suits, as a surfer or an ocean lover, it is like, I feel at home like I'm about to get in my pajamas and jump in bed.

0:18If I'm really paranoid about getting cold, I have to go the fusion.

0:23Because they've just done this taping and it doesn't leak.

0:26That's stretchier.

0:28They've evolved this, I'm getting up with the times right now, they've evolved these.

0:32I love the contrasting in the stitching and I think I'm going to try and do this with my wet suit.

0:37Steph's colors are pretty cool. She got all inspired by Tom.

0:41For a surfer that's in Paris, this is close as I'll get to home.

Text on Screen

0:00RIPCURL

Scenes (5)

0:00intro talking head

A medium shot captures a young woman with blonde hair tied in a ponytail, facing the camera directly and speaking. She is wearing a light cream sweatshirt with a 'RIP CURL' logo and a greyish-brown leather jacket over it, along with white pants. Her facial expression is friendly and engaging. She stands in a wetsuit store, with rows of dark-colored wetsuits hanging on racks behind her, against a warm wooden panel wall. The lighting is bright and even, likely from overhead store lighting. The camera is static.

0:01wetsuit demonstration stretch

The scene is set in a wetsuit store, featuring a young woman interacting closely with a dark grey and olive green patterned wetsuit hanging on a rack. She pulls on the arm of the wetsuit to demonstrate its stretchiness, then carefully inspects the interior, her expression shifting from playful demonstration to focused examination. The camera is static, focusing on her upper body and the wetsuit. The background shows more wetsuits on racks against a wooden wall. Lighting is consistent store lighting, bright and functional. The overall color palette is muted with the dark tones of the wetsuits and warm wood. She talks throughout this interaction.

0:18wetsuit demonstration taping

The scene continues in the wetsuit store, with the young woman moving slightly to her left, now standing in front of a row of black and grey wetsuits. She points emphatically at the leg of a black wetsuit with a subtle pattern, highlighting the taping feature on the seams. Her gaze shifts between the wetsuit and the camera as she explains the benefit of the taping. The background remains a wooden wall with numerous wetsuits hanging. The shot is a medium wide shot, allowing more of the wetsuit display to be visible. The lighting is uniform and bright.

0:32wetsuit demonstration stitching

The scene shifts slightly to the right within the wetsuit store, focusing on the young woman as she interacts with a navy blue wetsuit featuring prominent bright blue contrasting stitching along the sides. She traces the stitching with her finger, speaking to the camera and expressing her admiration for the design detail, and even her desire to replicate it. The camera remains static, capturing her from the waist up. The background features more wetsuits on racks against the wooden wall.

0:37wetsuit discussion personal connection

The scene shows the woman moving to another section of the wetsuit rack, where a black wetsuit with bright pink panels is displayed. She points to it, then moves back to engage with one of the green/black wetsuits from earlier, holding it up and talking directly to the camera. Her expression is warm and personal as she shares her feeling of comfort and familiarity with the product, comparing it to being at home. The background shows various wetsuits in different colors (pink, grey, orange) on wooden-backed racks. The lighting is still bright and even.

More from Rip Curl

Rip Curl ad

Rip Curl ad

Rip Curl ad

Rip Curl ad

Rip Curl ad

Rip Curl ad