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Close-UpFemale PresentProduct In HandProduct DemoText OverlayVoiceoverCalmConfidentValue PropositionHow-ToEye MasksLip MaskFace First FrameHydratedMedium ShotTalking HeadFounder On CameraExpert AuthorityBrand Mention SpokenIntroTestimonialPackaging VisibleBenefit-FirstFeature BreakdownExcitedSeasonal Context

Transcript

0:00I feel so clean, so fresh, especially after a flight.

0:04This is the combination that I am using.

0:08Hi, I'm Erica, VP of marketing at Goop, and I am here to show you my everyday, work from home, travel, little duo.

0:18So I am obsessed with our eye masks.

0:21I use them honestly so regularly.

0:26My best friend is actually completely obsessed with them and she's always asking me to get her more.

0:30They're super powerful, really hydrating, they help reduce the look of fine lines.

0:37They are just like really nourishing my skin right now, and I know when I take them off in like 20 or so,

0:48my eyes are going to look brighter, lighter, fresher.

0:51I also will take out our lip mask, especially in the winter, I get so dry, and our lip mask is just really great.

0:57It is just the best, most hydrating, feels so good.

1:03If I'm on meetings with my team, I probably have the eye mask on.

1:08I just love how good these feel on my skin.

1:12Again, it's hydrating.

1:14There's kind of a little bit of the feeling of our peel pads, which I'm obsessed with.

1:20But I just wipe it all, wipe the eye mask all over my face.

1:24The ingredients

Text on Screen

0:01look refreshed and hydrated after any flight in just 10 minutes

0:08erica imbrecht vp, growth and digital martketing at goop

Scenes (8)

0:00woman applying eyemasks and lipmask

The scene opens with a close-up shot of a fair-skinned woman, approximately in her late 30s to early 40s, with light brown hair pulled back from her face and striking blue eyes. She is actively applying white, tear-drop shaped eye masks under her eyes. She wears a stylish black blazer with prominent golden brown buttons and a collection of delicate gold layered necklaces. The background is a minimalist, frosted glass window or wall that emits a soft, diffused blue light, suggesting an indoor, possibly bathroom, setting. Her right hand, adorned with a large gold ring and a thin silver-colored ring, gently presses an eye mask into place, while her left hand, also displaying a silver-colored ring, works on the other side. She briefly licks her finger, then dips it into a small, clear container with a white lid, presumably a lip mask, and applies the product to her lips. The lighting is bright and even, likely from the large window, creating soft shadows and highlighting her facial features and the sheen on her lips. A text overlay at the bottom reads: "look refreshed and hydrated after any flight in just 10 minutes". The camera remains static, focused on her upper body and face.

0:05woman applying forehead product

The scene transitions to a medium shot of the same woman, still featuring the white eye masks under her eyes. She brings her right hand to her forehead, gently rubbing a product into her skin, then gestures with both hands as she speaks directly to the camera, maintaining a friendly and confident demeanor. Her black blazer with golden brown buttons and her layered gold necklaces are clearly visible. The minimalist background with the frosted blue window persists, suggesting a well-lit, clean indoor environment. A white hand towel hangs on a simple black bar to her left, below a grey countertop. The lighting remains consistent, soft, and natural. The text overlay "look refreshed and hydrated after any flight in just 10 minutes" continues to be displayed at the bottom of the screen. The camera is static, capturing her from the waist up.

0:08woman introducing herself and products

The woman is now seen in a medium shot, speaking directly to the camera, with a warm and engaging smile. She introduces herself as 'Erica' and mentions her role as VP of Marketing at 'Goop', while making expressive hand gestures, clasping and unclasping her hands in front of her chest. She is still wearing the black blazer with golden buttons and layered gold necklaces, but the eye masks are no longer on her face. The minimalist background of the frosted blue window and grey countertop remains, with the black towel rack visible. The lighting is bright and even. A text overlay identifies her: "erica imbrecht vp, growth and digital martketing at goop". She conveys a sense of expertise and enthusiasm for the products she is about to showcase, referring to them as her 'everyday work from home, travel, little duo'. The camera is static, framing her from the waist up, allowing her upper body gestures to be clearly visible.

0:18woman showing eye mask jar

The scene shifts back to the woman in a medium shot, holding a small white container, which is revealed to be the eye masks. She confidently twists open the lid, revealing a stack of white, tear-drop shaped patches inside. She then carefully extracts one of the patches, holding it up for the camera. She talks about how regularly she uses them and mentions that her best friend is also obsessed with them. The minimalist, bright background of the frosted blue window and grey countertop remains consistent. The lighting is soft and even. Her black blazer and gold necklaces are still visible. She smiles and maintains an engaging expression as she demonstrates the product. The camera is static, focusing on her upper body and the product in her hands.

0:29woman applying eye masks to face

The camera transitions to a close-up, focusing on the woman's face as she carefully applies the white eye masks beneath her eyes. Her blue eyes are prominent, and her expression is focused yet pleasant. She gently presses and smooths the masks onto her skin with her fingertips. She explains the benefits of the eye masks, highlighting their hydrating and line-reducing properties. The background continues to be the softly lit, minimalist frosted blue window. Her black blazer and gold necklaces are still visible. The lighting is consistent and flattering, emphasizing the product application. The camera maintains a static shot, allowing viewers to clearly see the application process and the product on her skin. She talks about how nourishing they feel and how they will make her eyes look brighter and fresher.

0:44woman gesturing about eye masks

In a medium shot, the woman with eye masks still in place on her face, gestures emphatically with both hands, expressing excitement about the anticipated results of the eye masks. Her movements are animated, conveying enthusiasm. She maintains a direct gaze towards the camera. The background of the frosted blue window and grey countertop remains, with the black towel rack visible. Her black blazer and gold necklaces are prominently displayed. The lighting is bright and even. She emphasizes that her eyes will look 'brighter, lighter, fresher' after using the masks. The static camera captures her upper body and expressive hand movements.

0:49woman applying lip mask and explaining benefits

The scene reverts to a close-up on the woman's face, still wearing the eye masks, as she demonstrates the application of a lip mask. She holds a small, clear pot with a white lid in her left hand and dips her right index finger into the creamy product. She then carefully applies the mask to her lips, making sure to spread it evenly. She explains the benefits, particularly for dry lips in winter, and praises its hydrating qualities. She appears content and pleased with the product's feel. The background is the same minimalist frosted blue window. Her black blazer and gold necklaces are visible. The lighting remains bright and soft. The camera is static, providing a clear view of the product and her application technique. After applying, she holds up the small white lid and the pot separately, showing both components of the product while speaking, then puts the lid back on the pot and takes a small amount of product from the eye masks and rubs it on her cheek, explaining that the residue is also very nourishing and she frequently uses it to wipe all over her face for extra hydration.

1:42woman wiping eye mask residue on face

In a close-up, the woman, still wearing the eye masks, takes one of the used eye mask patches and gently wipes the excess serum or residue all over her cheek and forehead. Her expression is satisfied, and she closes her eyes briefly as she enjoys the sensation. She emphasizes how good it feels on her skin, reiterating its hydrating properties. The background remains the minimalist frosted blue window. Her black blazer and gold necklaces are visible. The lighting is bright and soft. The static camera closely frames her face, highlighting the application of the residue and her satisfied reaction. She mentions using it for 'all over my face'.

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