0:00intro text and logo The scene opens with a clean, bright white background dominating the frame. In the upper left quadrant, bold red text appears, first reading 'Double Up &' then 'Save now!', with a slight blur effect as it resolves into focus. Below this, slightly smaller red text animates in, stating '2-pack deal!'. The overall framing is a wide shot, centered on the white space, with the text occupying the top-left portion. At the very bottom center of the screen, the 'KitchenAid' logo is prominently displayed in its signature red color. The lighting is bright and even, casting no shadows, emphasizing the clean and direct messaging. The color palette is stark white and vibrant red, creating a sense of urgency and brand identity. There are no actions other than the text appearing and the static logo.
0:02product display and pricing The scene continues with the white background, and the red text 'Double Up & Save now!' and '2-pack deal!' remaining visible in the upper-left. A significant change occurs on the right side of the frame as a textured, deep red surface slides in from the right, occupying roughly the bottom-right half of the screen at an angle. Upon this red surface, three white KitchenAid refrigerator water filter bottles are neatly arranged. They are tall, cylindrical bottles with distinct colored caps (one light blue, one orange, one purple), and feature 'KitchenAid ICE & WATER REFRIGERATOR FILTER' branding. Simultaneously, detailed pricing information animates onto the left side of the screen, below the main offer text. It shows '1 PACK now $59.99' and '2 PACK was $107.98 now $92.00'. A small asterisk '*' appears next to the $92.00, and 'Click for details' emerges at the very bottom center. The lighting is bright and even, highlighting the products and text. The camera remains static, focusing on the comparative offer and product display. The color palette is dominated by white, red, and the product packaging colors.
Following the product and pricing display, the textured red surface and the filter bottles slide quickly off-screen to the right, revealing the full white background once more. The pricing information on the left also quickly disappears. For a brief moment, only the main red text 'Double Up & Save now!' and '2-pack deal!' remains, before that too fades out. The camera then centers on the 'KitchenAid' logo, which was previously at the bottom, now positioned centrally. The logo itself then gently fades out, leaving a completely blank white screen. The lighting remains bright and even, maintaining a clean aesthetic. The camera is static, providing a clear and final view of the brand's emblem before the video concludes.
