0:00product application close up A very tight close-up shot focuses on a person's hands. The right hand, with visible veins and slightly tanned skin, holds a small, white, circular jar with a silver lid. The left hand's index finger and thumb are actively scooping a light, sandy-beige, granular pomade product from inside the jar. Tiny flecks of the product adhere to the finger. The background is dark and out of focus, suggesting an indoor setting. Lighting is bright, casting soft highlights on the hands and product. Text overlays appear: 'We coined it' (0:00-0:01) and 'The Glacial Clay' (0:01-0:02). The overall color palette is muted, with dominant skin tones, white, and silver.
0:02product on counter A close-up shot shows a male hand placing the same small, white, circular jar with a silver lid onto a light-colored, speckled countertop. The hand gently sets the product down, transitioning from holding it to resting it. The jar is placed slightly off-center to the left. The countertop appears to be made of granite or a similar stone, with various shades of grey, white, and beige. The background is slightly blurred but appears to be an indoor kitchen or bathroom setting. The lighting remains consistent, highlighting the product and the hand. Text overlay: 'It was a mess' (0:02-0:03). The focus is on the product's packaging and the careful placement.
0:03founders talking head A medium close-up shot features two young adult men, positioned side-by-side and looking directly into the camera. They appear to be in their late 20s or early 30s, both with short, curly dark hair and light mustaches. The man on the left wears a dark brown baseball cap backwards and a white t-shirt. The man on the right wears a blue baseball cap and a dark, possibly plaid, collared shirt. They have similar facial features, suggesting they might be siblings or closely related. They maintain serious but engaged expressions. The background is a plain, light off-white wall, slightly out of focus. Lighting is even and soft. Text overlay: 'at the beginning' (0:03-0:04).
0:03product batches overhead An overhead shot looks down on an array of small, circular containers, likely early product batches. There are about 12-15 containers in total. Some are taller, cylindrical, dark brown cardboard or paper-like containers, while others are shorter, wider, and have a greyish-white creamy substance molded on top, possibly an early pomade formulation. The containers are arranged somewhat haphazardly on a clean, white surface, possibly a workbench or table. The lighting is bright and even, casting minimal shadows. The background is a dark, out-of-focus surface to the top left. Text overlay: 'of failed batches,' (0:04-0:05).
0:04mixing ingredients A close-up shot shows a young adult male, likely one of the founders, holding a white bowl with his left hand, presenting it slightly towards the camera. Inside the bowl, there's a white, powdery substance. His right hand holds a small spoon, actively mixing the powder. He is wearing a dark t-shirt. The background is a dark, blurry kitchen or lab setting, with hints of reflective surfaces and dark cabinets. The lighting is focused on the bowl and hands, creating a soft glow. Text overlay: 'late nights,' (0:05-0:06). The man looks engaged and focused on the mixing process.
0:05product packaging hand A close-up shot features a male hand holding a small, white, circular jar of 'HIGHLAND Natural Pomade'. The jar is made of a textured, possibly recycled, material with visible flecks. The front label is clearly visible, featuring the brand name 'HIGHLAND' in black, a deer silhouette logo, and descriptive text like 'Natural Pomade', 'Style', 'Cleanse', 'Condition'. The hand holds the jar gently, displaying the packaging prominently. The background is a blurred indoor setting, possibly a bathroom, with hints of other cosmetic bottles. Lighting is soft and natural. Text overlay: 'packaging disasters' (0:06-0:07).
0:06stacked product jars A medium shot displays several white, circular jars of 'HIGHLAND Natural Pomade' stacked in a small pyramid formation. The jars are identical to the one seen previously, featuring the 'HIGHLAND' logo, deer silhouette, and descriptive text. Some jars are stacked two high, while others are single. The background shows a bright, softly lit indoor setting with out-of-focus plants and shelves, creating a clean, organized aesthetic. The lighting is bright and even, emphasizing the pristine packaging. Text overlay: 'and a shit ton' (0:07-0:08).
0:07failed batches labeled An overhead close-up shot shows three white, circular jars of 'HIGHLAND Glacial Clay Pomade' arranged on a light, possibly marble, surface. The labels are clearly visible, featuring the 'HIGHLAND' brand, deer logo, and text like 'Glacial Clay Pomade', 'Sustainably Crafted', 'Low Shine', 'Medium Hold', 'Health Conscious', and 'Boulder, Colorado'. One jar prominently displays a white sticker with the word 'BAD' handwritten in black marker, signifying a failed batch. The background is slightly out of focus, maintaining a clean, minimalist aesthetic. Bright, direct lighting highlights the product details. Text overlay: 'more to get it right.' (0:08-0:09).
A medium close-up shows a young adult male, one of the founders, standing against a textured wooden slat wall. He has short, styled dark hair and a light mustache, wearing a striped denim-like jacket over a black t-shirt. He looks directly at the camera with a confident, slightly smiling expression. An animated text bubble overlay appears above his head, mimicking a social media comment: 'This hair product Is the greatest product I have ever used'. The background wall has a warm, natural wood tone. The lighting is soft and even, highlighting his face. Text overlay: 'Three years ago' (0:09-0:10).
0:09man with multiple reviews A medium shot captures the same young adult male from the previous scene, now in a kitchen setting. He is positioned slightly off-center to the left, looking downwards with a gentle smile. He is wearing a light blue and white striped shirt. Numerous animated text bubbles, mimicking social media comments, float around him, displaying positive product reviews. Examples include 'The best product out by farrrrrrr', 'Not gonna lie, this shit rocks!', 'Love your product. Works so well.', 'Highland is a must try folks...', and 'Absolutely LOVE it!!'. The background shows a modern kitchen with a tiled backsplash and various kitchen items, including a golden-yellow cup. The lighting is bright and inviting. Text overlay: 'the code.' (0:10-0:11).
0:10man with more reviews A medium shot continues with the same young adult male, still in the kitchen setting and wearing the striped shirt. He now looks slightly upward and to the right, maintaining a pleasant expression. The animated text bubbles with positive social media reviews continue to float and move around him, reinforcing the strong customer feedback. The kitchen background, with its tiled backsplash and appliances, remains consistent. Bright and natural lighting illuminates the scene. Text overlay: 'We designed a nourishing' (0:11-0:12).
A static close-up shot focuses on a dark, textured surface, possibly concrete or rough stone. The surface is predominantly grey with subtle variations in tone and tiny dark speckles scattered across it, giving it an organic, somewhat gritty appearance. There are no discernible objects or figures, only the material itself. The lighting is even, creating a flat depth of field and emphasizing the texture. The overall color palette is dark and neutral. Text overlay: 'hair product that not' (0:12-0:13).
A close-up shot focuses on the back of a young adult male's head. A hand is seen running through his medium-brown, slightly damp or wet hair, tousling it. The hair is thick and appears to be in the process of being styled, with visible individual strands and some natural waves. The skin on the back of his neck is visible. The background is very blurred, suggesting an indoor setting with subtle hints of light-colored walls. The lighting is soft and natural, emphasizing the texture and movement of the hair. Text overlay: 'only styles perfectly,' (0:13-0:14).
0:13man applying product A medium close-up, side profile shot of a young adult male's head and shoulders. He has short, impeccably styled blonde-brown hair, combed upwards and slightly to the side. His right hand is raised, running through the front of his hair as if applying or shaping a product. He looks off to the right with a serious, focused expression. The background is a very softly blurred indoor setting with light green and white tones, possibly a plant visible. The lighting is bright and highlights the texture of his hair. Text overlay: 'but relies' (0:14-0:15).
0:14ingredients scooping An overhead close-up shot shows a small, light-colored wooden spoon scooping a fluffy, white, creamy substance from a larger pile of the same material, which rests on a clean white surface. The substance appears to be shea butter or a similar natural ingredient. The texture is soft and pliable. The lighting is very bright and even, creating a high-key look and emphasizing the purity of the ingredient. The background is a stark white surface. Text overlay: 'solely on health boosting' (0:15-0:16).
0:16natural ingredients flat lay A vibrant, artistic overhead flat-lay shot displays a variety of natural ingredients arranged on a pristine white surface. Elements include light pink powder, dark grey powder, a pile of white creamy substance, clear oily liquids in droplets and pools, small red-brown wood chips, and a sprig of green pine needles. The arrangement is aesthetic and intentional, highlighting the natural components of the product. Shadows are minimal, and the lighting is bright and diffused. The color palette is earthy and natural, with pops of green and red-brown against the white. Text overlay: 'the job done.' (0:17-0:17).
0:17product glamour shot A medium shot focuses on a single 'HIGHLAND Glacial Clay Pomade' jar placed on a round, wooden tray with a distinct grain. The jar is white with a silver lid, prominently displaying the brand logo and text. To the right, slightly out of focus, is a grey potted plant with green foliage, adding a touch of natural aesthetic to the indoor setting. The lighting is soft and directional, creating a warm glow on the wooden surface and casting subtle shadows, giving the scene a sophisticated and natural feel. The background is dark and blurred. Text overlay: 'A never before seen' (0:18-0:19).
0:18product scooping close up A very tight close-up shot mirrors the opening scene, focusing intensely on a person's hands and the hair product. The right hand holds a white jar (likely the Highland pomade), while the left hand's index finger carefully scoops a small, distinct pea-sized blob of light, sandy-beige, granular pomade from inside the jar. The texture of the product is clearly visible. The background is dark and out of focus. Bright, focused lighting illuminates the hands and the product. Text overlay: 'high performance product' (0:19-0:20).
0:19man with styled hair A close-up shot of a young adult male's face, likely one of the founders, looking slightly up and to the right, possibly at his own reflection. He has dark, wavy, styled hair that appears to be held perfectly in place. His expression is one of calm satisfaction and self-assurance. He gently touches the side of his styled hair with his right hand. The background is soft and blurry, with hints of light green foliage from a plant. The lighting is soft and even, highlighting his features and the neatness of his hair. Text overlay: 'that successfully replaces' (0:20-0:21).
0:20woman with styled hair A medium shot presents a young adult female, likely in her late 20s or early 30s, with long, wavy blonde hair styled beautifully. She looks off-camera to the right with a serene and confident expression. Her hair frames her face perfectly. She wears a light-colored, possibly white, top. A blurred reflection, possibly her own, is visible in the background, suggesting a mirror or glass surface in an indoor setting. The lighting is soft and natural, emphasizing her polished appearance. Text overlay: 'that successfully replaces' (0:20-0:21, overlaps from previous scene).
0:21product texture demonstration A very tight close-up focuses on a pair of hands. The index finger and thumb of both hands are stretching a small, stringy, light-colored, yellowish-white blob of hair product. The action demonstrates the product's pliable and somewhat elastic texture. The hands have short, clean fingernails. The background is a dark, out-of-focus surface. Bright, direct lighting highlights the product's consistency and the intricate details of the skin on the fingers. Text overlay: 'goopy junk' (0:22-0:22).
0:22applying product hair close up A close-up shot captures a hand running through a man's dark, wavy hair from behind. The hand, with neatly trimmed nails, is actively distributing or styling the hair, possibly with product already applied. The hair is thick and appears well-managed, with individual strands visible. The background is a bright, clear blue sky, indicating an outdoor setting. The lighting is natural and bright, highlighting the texture and movement of the hair. Text overlay: 'that dominates' (0:23-0:23).
0:23founders serious gaze A medium shot displays the two young adult males, likely the founders, from a side profile. They stand close together, looking intently towards the right side of the frame with serious and thoughtful expressions. Both have short, dark, styled hair and are clean-shaven or have light mustaches. The man in the foreground wears a teal or dark green denim jacket, while the man behind him wears a dark grey denim jacket. The background is a dark, indistinct indoor setting with subtle light reflections. The lighting is soft but emphasizes their profiles and determined demeanor. Text overlay: 'Fast forward,' (0:24-0:25).
0:24customer reviews screen recording A screen recording shows a webpage displaying multiple customer reviews for 'Glacial Clay Pomade'. Each review features a 5-star rating, a user name (e.g., Pablo Maza, Matthew Shipley, Sgt Brightside, Broderick Moore), a 'Verified' badge, and a date (e.g., 08/04/2024, 07/30/2024). The text of the reviews is partially visible, praising the product's hold, effectiveness, and healthy ingredients. The screen scrolls downwards, revealing more reviews. A 'Reviews' tab is visible on the right side of the screen. The background is a clean white webpage. Text overlay: 'and we now have' (0:25-0:26).
0:26esquire magazine in hand A close-up shot shows a hand, visibly tattooed with black ink on the fingers and knuckles, holding an 'Esquire' magazine. The magazine cover features actor Aaron Taylor-Johnson in a trench coat against a natural backdrop. The magazine's title 'Esquire' is prominent at the top. The hand holds the magazine steady, presenting the cover clearly. The background is a dark, possibly granite or marble, countertop surface. The lighting is soft and even, highlighting the magazine cover. Text overlay: 'five star reviews, international hair awards' (0:26-0:27).
0:27esquire award graphic A static graphic displays a white square with text resembling an article from 'Esquire'. The title reads 'The 2023 Esquire Grooming Awards', and a sub-heading says 'BEST HAIR CLAY'. The 'HIGHLAND Glacial Clay Pomade' jar is featured prominently in the center, with its white and silver design and deer logo. An 'Esquire Grooming Awards' badge is placed next to it. Below, a paragraph describes the product's qualities, such as 'long-lasting hold', 'clean, natural look', and 'washes out easily'. The text provides details about ingredients and scent. The background of the entire graphic is a clean white. Text overlay: 'international hair awards' (0:28-0:28, overlapping from previous scene).
0:28barber styling hair A medium shot captures a barber, an adult male with glasses, a beard, and visible arm tattoos, meticulously styling the dark hair of a young adult male client. The client is seen in side profile, sitting calmly in a barber's chair with a white cape around him. The barber wears a green t-shirt and is focused on his work, holding a comb and using his other hand to shape the client's hair. The background is a brightly lit, modern barbershop or salon, with mirrors and shelves visible. The lighting is bright and clear, highlighting the detail of the hairstyling. Text overlay: 'salon and barbershop' (0:29-0:30).
0:29barber styling hair 2 A medium close-up shot shows another barber, an adult male with a green beanie, glasses, and a ring on his right hand, actively styling a different young adult male client's dark, curly hair. The barber uses both hands, running them through the client's hair to add volume and shape. The client is seen from a slightly elevated angle, wearing a white shirt and a dark barber's cape. The background is a blurred barbershop interior with mirrors and salon chairs. The lighting is bright and professional, emphasizing the styling process. Text overlay: 'partners' (0:30-0:31).
0:30barbershop product display A wide shot showcases the interior of a stylish barbershop or salon, with a prominent display of 'HIGHLAND Glacial Clay Pomade' jars on a counter in the foreground. The display is a wooden stand with the brand name and deer logo, holding multiple white jars of the product. In the mid-ground, salon chairs and mirrors are visible, and in the background, a female stylist is working on a client's hair. The setting is bright and professional, with a warm, inviting atmosphere. The color palette includes natural wood, white, and muted tones from the salon equipment. Text overlay: 'across the country.' (0:31-0:32).
0:31asian man looking away A close-up shot features a young adult East Asian male, seen from a slightly low angle, looking intently off-camera to the right. He has short, dark, neatly styled hair and a clean-shaven face. His expression is thoughtful and composed, suggesting confidence or contemplation. He wears a dark green collared jacket over a lighter-colored shirt. The background is a bright, clear, light blue sky, indicating an outdoor setting. The lighting is natural and highlights his facial features. Text overlay: 'We're proving' (0:32-0:33).
0:32man walking away back A medium shot from behind captures a young adult male walking away from the camera. He has dark, wavy, styled hair and wears a light, possibly off-white or beige, casual jacket over a dark t-shirt. The jacket has a small, circular, colorful patch on the left sleeve. He is walking through what appears to be an industrial or minimalist indoor corridor with light-colored, textured walls. The lighting is soft and even. Text overlay: 'out that natural formulas' (0:33-0:34).
0:33woman styling hair bun A medium shot shows a young adult female from behind, with long, blonde hair gathered into a sleek, low bun. Her hands are raised, gracefully adjusting the bun, showcasing the hair's smooth texture and hold. She wears a black knitted sweater. The background is a bright, plain white wall, providing a clean and minimalist backdrop. The lighting is bright and even, highlighting the details of her hair and hands. Text overlay: 'can live among the very best.' (0:34-0:35).
0:34founders walking together A wide shot from behind captures the two young adult male founders, arm-in-arm, walking away from the camera through an open, slightly desolate outdoor landscape. One man wears a light brown canvas jacket, and the other wears a dark green long-sleeve shirt. The ground is a mix of dry grass and dirt. The sky is a clear, bright blue with scattered white clouds, suggesting a sunny day. Their posture is casual and companionable, symbolizing their journey together. The lighting is natural and bright. Text overlay: 'the very best.' (0:35-0:36, overlapping from previous scene).
A static text overlay on a plain light grey background. The text reads 'Don't Love It?' in a dark, elegant sans-serif font, centered on the screen. The background is simple and clean, providing maximum legibility for the text. The lighting is even. This serves as a direct, short message to the viewer. Text overlay: 'Don't Love It?' (0:36-0:37).
A static text overlay on a plain light grey background. The text now reads 'Your Money Back.' in a bold, dark, sans-serif font, centered below the previous 'Don't Love It?' text. A thin dark line separates the two phrases. The minimalist background ensures the focus remains entirely on the clear and reassuring message. The lighting is even. Text overlay: 'Your Money Back.' (0:37-0:38).
A static end card displaying the brand name 'HIGHLAND' in a clean, bold, dark sans-serif font, centered on a plain light grey background. This serves as the brand's final signature. The lighting is even and consistent with the previous text-only frames. There are no other elements or motion, providing a clear and impactful brand closing. The overall color palette is minimalist with dark text on a light background.
