0:00motorcycle industrial road
A low-angle, medium shot features a rider on a dark grey or black Harley-Davidson motorcycle speeding directly towards the viewer on an asphalt road. The motorcycle's front wheel and bright, circular LED headlight dominate the lower center of the frame, appearing large due to the close perspective. The rider, wearing a dark helmet with a visor and dark long-sleeved shirt, is partially visible behind the handlebars, leaning slightly forward. The background suggests an industrial area or desert road, with light-colored buildings or structures and sparse green vegetation under a bright, slightly overcast sky. Sunlight creates subtle highlights on the motorcycle's metallic parts and the rider's helmet. Large, bold white text "THE 2026 H-D® MOT" is overlaid on the left side of the screen, with a white Harley-Davidson shield logo in the top-left corner. The overall color palette is muted, with greys, blacks, and hints of muted greens and browns, conveying a rugged, powerful atmosphere.
0:01motorcycle city street
A low-angle, medium shot captures a rider on a white Harley-Davidson motorcycle moving towards the camera on a city street. The motorcycle's prominent white fairing, dark windshield, and a bright, circular LED headlight are central to the composition. The rider, wearing a dark helmet and dark clothing, is partially visible behind the fairing. The street is asphalt, with a light-colored, multi-story building visible in the soft-focus background, suggesting an urban or suburban setting under a bright, slightly overcast sky. The sunlight is diffused, casting soft shadows and highlighting the motorcycle's glossy white finish. Large, bold white text "THE 2026 H-D® MOTORCYCLES ARE ROLLING IN." is overlaid on the left side, slightly overlapping the motorcycle. A white Harley-Davidson shield logo is in the top-left corner. The scene has a brighter, cleaner color palette compared to the previous one, with dominant whites and greys, evoking a modern, sleek aesthetic.
0:02motorcycle mountain road
A dynamic, low-angle, medium shot showcases a rider on a metallic blue Harley-Davidson motorcycle navigating a winding road, approaching the camera from a slight angle. The motorcycle's sleek blue fairing, integrated dark windshield, and rectangular LED headlight are prominent. The rider, largely obscured by a dark helmet and windshield, is seen leaning the motorcycle into the turn, emphasizing motion and agility. The background features rolling hills or mountains with sparse, dry vegetation under a bright, slightly hazy sky, indicating a scenic, possibly rural or desert landscape. Sunlight from above illuminates the motorcycle, creating distinct highlights on its polished blue surfaces. Large, bold white text "THE 2026 H-D® MOTORCYCLES ARE ROLLING IN." is present on the left, partially covering the road. A white Harley-Davidson shield logo is in the top-left corner. The colors are dominated by the motorcycle's vibrant blue, the asphalt's grey, and the muted greens and browns of the landscape, creating a sense of freedom and adventure.
0:03static white motorcycle
A static, low-angle medium shot presents a white Harley-Davidson motorcycle parked or stationary, viewed from its front-right side. The bike is predominantly glossy white with contrasting matte black accents on the engine, exhaust pipes, and wheels, giving it a sleek yet powerful aesthetic. The prominent front fairing with its single circular LED headlight, black handlebars, and exposed V-twin engine are in sharp focus, highlighting the intricate mechanical details. Detailed features like the 'HARLEY-DAVIDSON' text in black lettering on the white fuel tank and the matching black saddlebags are clearly visible. The background is a slightly blurred outdoor setting with utility poles and a few industrial-style buildings under an overcast sky, suggesting an urban or industrial environment. The lighting is soft and diffused, uniformly illuminating the motorcycle's curves without harsh shadows, emphasizing its design and form. The color palette is primarily white, black, and grey, with subtle hints of brown from the blurred background, maintaining a sophisticated and robust feel. No text overlays or logos are present in this scene, allowing full focus on the motorcycle's design.
0:04brand call to action
A static shot of a solid black screen displaying white text and a white graphic. In the upper center, a stylized white outline of the iconic Harley-Davidson shield logo is prominently featured, with a distinctive horizontal bar across its middle. Below this emblem, in bold white sans-serif capital letters, are the impactful words "FIND YOUR RIDE". Further below, in slightly smaller, regular white sans-serif capital letters, is the clear call to action: "EXPERIENCE IT NOW AT H-D.COM OR YOUR LOCAL AUTHORIZED H-D® DEALER." At the very bottom of the screen, a legal disclaimer is presented in small, legible white text: "©2025 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar & Shield Logo are among the trademarks of Harley-Davidson Motor Company. Third-party trademarks are the property of their respective owners." The background is a consistent, deep black, creating a high-contrast, minimalist, and direct presentation. The lighting is even, ensuring optimal readability of all white textual and graphical elements against the dark background, concluding the advertisement with essential brand information and next steps for the viewer.
