0:00intro product demonstration
A medium shot captures a Caucasian woman in her 50s, positioned centrally behind a white kitchen counter. She is leaning forward, looking directly into the camera with an engaging expression. In front of her, two grey fabric Caraway organizers hold various cream-colored ceramic bakeware and storage containers, all neatly arranged. The background reveals a modern kitchen with white upper cabinets, light grey marble backsplash, and stainless steel appliances, including a Smeg toaster and a Wolf range. The lighting is bright and even, suggesting overhead kitchen lighting, with subtle highlights on the ceramic items. White text with green highlights appears on the screen, reading 'IT'S QUIET LUXURY BUT I'M GONNA BE LOUD' initially, then changing to 'SO YEAH, CARAWAY THEY'RE NOT EFFING AROUND'. The overall color palette is neutral with pops of blue from her shirt.
0:07close up food tray
A close-up shot focuses on a white, rectangular baking sheet filled with a mixture of roasted nuts, granola, and small pretzel pieces, glistening with a slight sheen. A folded light green linen cloth rests on one corner of the tray. The woman's hands, with light pink polished nails and gold rings, are visible holding the tray. The camera initially frames the tray, then slightly tilts up to capture the woman's face. The background is blurred, showing hints of a wooden cabinet and a white wall. Bright, even lighting illuminates the food. White text with green highlights reads 'LOOK AT THE SHINE LOOK AT THE GORGEOUSNESS'.
0:10medium shot product overview
The scene returns to a medium shot of the woman from the chest up, leaning over the white kitchen counter. She is once again framed with the two grey Caraway organizers filled with cream-colored ceramic bakeware in front of her. The kitchen background with white cabinets and stainless steel appliances is visible. Her expression is bright and animated as she speaks, her eyes wide. The lighting remains consistently bright and diffused. White text with green highlights overlayed on the video states 'CARAWAY ALL DAY EVERYDAY'. The color palette is dominated by the neutral tones of the kitchen and bakeware, contrasted with the blue of her shirt.
0:12preparing food
A medium shot shows the woman standing behind the white kitchen counter, initially holding a clear plastic container filled with granola or nuts in her left hand, gesturing with her right hand. She then transitions to holding a white rectangular baking sheet, similar to the previous scene, laden with roasted nuts and granola. She points towards the tray with her right hand. The background features the clean, modern kitchen with white cabinets. Bright, even lighting illuminates the scene. White text with green highlights appears, first saying 'SUPERMODEL GRANOLA' and then 'I'M GONNA LET THEM COOL OFF'. She appears focused on the food and the process.
0:16transferring food overhead
An overhead shot directly looks down into a stainless steel kitchen sink with a metal grate. A portion of a white, rectangular baking sheet, held by manicured hands, is positioned over the sink. The hands carefully tip the tray, causing a stream of roasted nuts and granola to slide off the tray and into a grey scoop-like container that is nestled within the sink, ready to catch the food. A few nuts scatter into the sink basin. The surrounding counter is white, clean, and minimally cluttered. The lighting is bright and overhead, casting soft shadows. No text or graphics are present.
0:18shaking food container
A medium close-up shot of the woman, from the chest up, holding a small, cream-colored Caraway food storage container with a clear lid. She holds it up to the camera at eye level and gently shakes it, creating a soft rattling sound. Her focus is on the container, which is positioned centrally in the frame. The background is slightly blurred, showing a modern kitchen with a window and a decorative light fixture. The lighting is soft and even, highlighting the container and her face. No text or graphics are visible.
0:19showcasing clean bakeware
A medium shot features the woman holding a clean, grey rectangular Caraway baking sheet, covered in small water droplets, up to the camera at chest level. She rotates it slightly to show its pristine, non-stick surface. Her facial expression is intense and determined as she speaks about cleanliness. The modern kitchen background, including white cabinets and a window, is visible behind her. Bright, diffused lighting accentuates the clean surface of the bakeware. White text with green highlights appears on screen, first reading 'CLEAN AS THE MINUTE I GOT IT' and then transitioning to 'I DON'T LIKE ANY STAINS ON MY COOKWARE'.
0:23ceramic bakeware features
A medium shot captures the woman holding a small, cream-colored ceramic baking dish up to the camera, showcasing its interior, then flipping it to show the exterior. In the background, the two grey Caraway organizers are visible on the white counter. She explains the ceramic nature of the product and its versatility. Her expression is enthusiastic and knowledgeable. The modern kitchen environment with white cabinets serves as the backdrop. The lighting is bright and even. White text with green highlights overlays the video, stating 'THESE ARE CERAMIC YOU CAN BAKE IN THESE YOU CAN FREEZE IN THESE JUST DON'T BAKE THE LIDS'.
0:27close up lids branding
A tight close-up shot focuses on the clear, glossy lids of several cream-colored Caraway storage containers. The 'Caraway' logo is subtly embossed or printed on the surface of one of the lids, visible in the center of the frame. The lids have a crisp, clean appearance, framed by the light cream edges of the containers. The background is a soft, out-of-focus blur of similar containers. The lighting is bright and direct, enhancing the reflective quality of the lids. White text with green highlights appears, stating 'THEY LOOK GORGEOUS'. The overall impression is one of clean, elegant design.
0:29drawer storage solution overhead
An overhead shot looks directly down into an open kitchen drawer, revealing an organized array of Caraway food storage containers. The containers are of various sizes and colors, including cream and a muted coral or terracotta, neatly nested and stacked. Some have lids with clear windows, others have solid lids. The drawer interior is light-colored wood. The lighting is bright and even, casting minimal shadows and highlighting the clean lines of the containers. White text with green highlights is displayed, reading 'THEY DON'T HAVE SKETCHY CHEMICALS'. The scene emphasizes the functionality and aesthetic appeal of organized storage.
0:31organizer straps demonstration
A medium shot frames the woman behind the kitchen counter, demonstrating the features of the grey Caraway organizers. She actively engages with the products, pulling out a large grey baking rack from one organizer and then a cream-colored baking sheet, showcasing how the items are secured with straps. Her movements are purposeful and illustrative. The kitchen background with white cabinets and stainless steel appliances is visible. The lighting is bright and consistent. White text with green highlights appears on the screen, detailing the product's benefits: 'THESE HAVE STRAPS BUCKLE UP YOU'RE MOVING FROM ONE HOUSE TO ANOTHER DON'T WORRY WE GOT YOU'.
0:36call to action upgrade kitchen
The final scene is a medium shot of the woman, similar to the opening, leaning over the white kitchen counter with the Caraway bakeware and organizers in front of her. She looks directly into the camera, smiling broadly and encouraging viewers to upgrade their kitchen. The background includes the modern kitchen with white cabinets and appliances. The lighting is bright, contributing to a clean and inviting atmosphere. White text with green highlights is displayed, first asking 'WHO'S READY TO UPGRADE THEIR KITCHEN' and then prompting viewers to 'SHOP THE BLACK FRIDAY SALE NOW'. Her expression is warm and persuasive, concluding the presentation with a call to action.
