0:00Product shot intro
A static, medium shot presents the Always Discreet pads package centered in the frame. The packaging is predominantly purple and blue, featuring the 'always discreet' logo in white script and a stylized white bladder protection pad graphic. A small, vibrant pink tag with the text 'for BLADDER LEAKS' is attached to the package with a purple ribbon. The background is a softly blurred, light-colored surface, possibly a countertop, contributing to a clean and professional aesthetic. A light blue banner across the top displays 'Walmart Cash available | Manufacturer offer*' in white text. Below the product, large, bold white text against a dark purple background with a subtle floral pattern proclaims 'DESIGNED TO PROTECT'. The bottom edge of the frame includes smaller white text detailing legal disclaimers. The lighting is bright and even, highlighting the product's details.
0:01Host explains leaks
This medium shot features a fair-skinned woman with voluminous, curly blonde hair, estimated to be in her 40s. She is dressed in a crisp white lab coat worn over a royal blue top. She stands facing slightly right of the camera, delivering information with a serious yet empathetic expression, engaging the viewer directly. Her hands are occasionally used for subtle gestures. The background is a brightly lit, sterile-looking environment, possibly a laboratory or medical office, characterized by blurred white walls, shelves, and a diffused overhead light source. As she speaks, a graphic appears on the lower left: '60% OF WOMEN EXPERIENCE LEAKS' in purple text. The lighting is soft and consistent, illuminating her face and the clean setting.
0:04Host presents product
A close-up shot focuses on the hands of the woman from the previous scene, dressed in the sleeves of a white lab coat. Her hands are carefully placing an 'Always Discreet' pads package, identical to the one in the opening shot, onto a pristine white surface. The product is centered between her hands. Above the product, on the right side, large purple text appears, stating 'TRY always discreet'. The background remains a blurred, brightly lit, sterile environment, suggesting cleanliness and professionalism. The lighting is even and highlights the interaction with the product.
0:05Absorbency test initial pour
This split-screen, close-up shot compares the absorbency of two different bladder protection pads. On the left, a white 'Poise' brand pad has a silver faucet actively pouring purple liquid onto its center; the liquid visibly spreads across the pad's surface. On the right, an 'Always Discreet' pad, white with a subtle light purple patterned surface, also has a silver faucet pouring purple liquid onto it. In contrast, the 'Always Discreet' pad quickly absorbs the liquid, making it disappear into the material. The background for both is a clean, white surface. Text overlay at the bottom right corner announces: 'LOCKS LEAKS IN SECONDS'. The lighting is direct and bright, emphasizing the liquid flow and absorption differences.
0:07Absorbency test pressure
This split-screen, close-up shot continues the absorbency comparison, focusing on how well the pads lock in liquid under pressure. On the left, a fair-skinned hand with purple nail polish uses a purple circular object to press down firmly on the area where liquid was applied to the 'Poise' pad; purple liquid is visibly squeezed out from around the edges of the circular object. On the right, the same hand presses an identical purple circular object onto the 'Always Discreet' pad; no liquid seepage is observed, confirming its ability to lock leaks. The background is a clean, white surface. The text 'LOCKS LEAKS IN SECONDS' remains on the bottom right. The lighting is bright and focused on the pads and hands, highlighting the results of the pressure test.
0:08Bunching test
A split-screen, close-up shot demonstrates the flexibility and resistance to bunching of two different pads. On the left, a fair-skinned hand forcefully squeezes a 'Poise' brand pad, causing it to noticeably bunch up, becoming thick and distorted, suggesting potential discomfort during wear. On the right, the same hand applies similar pressure to an 'Always Discreet' pad, which maintains a significantly flatter and less bunched profile, resisting deformation effectively. The background is a blurred, neutral light gray surface. Overlaying text at the bottom right states: 'BUNCHES 25% LESS OFTEN'. The lighting is even and bright, clearly showing the textural differences and the extent of bunching in each pad.
0:11Host final pitch
Returning to a medium shot, the fair-skinned woman with curly blonde hair, wearing a white lab coat over a blue top, is again seen in the sterile-looking room. She is holding the 'Always Discreet' pads package at waist level with both hands, positioned centrally in the frame. A warm, confident smile is directed towards the camera, re-establishing a personal connection with the viewer. Above her head, to the right, purple text reaffirms the call to action: 'TRY always discreet'. The background remains blurred white, with soft, diffused lighting creating a clean and trustworthy atmosphere.
0:12Product shot outro
The final scene is a static, medium shot presenting the Always Discreet pads package, identical to the intro. The packaging is purple and blue with the 'always discreet' logo and a white pad graphic. A pink 'for BLADDER LEAKS' tag is attached. The product is centrally placed on a clean, light blue tabletop. Above the product, a light blue banner at the top of the frame displays 'Walmart Cash available | Manufacturer offer*' in white text. Below the product, against a dark purple background with a subtle floral pattern, prominent bold white text reads 'DESIGNED TO PROTECT'. The very bottom of the frame includes smaller white text for legal disclaimers. The scene is brightly and evenly lit, ensuring the product and text are clearly visible. This shot serves as a conclusive brand and product statement.
