0:00woman browsing soap
The scene opens with a medium shot of a young Black woman in a brightly lit retail store, specifically the soap section. She is standing in front of tall, wooden shelves filled with various colorful soap bars and bath products, neatly arranged in stacks. The shelves are adorned with small, green, conical Christmas trees and red bows, indicating a holiday season. The woman reaches out to touch a bar of soap, then brings another small, wrapped soap bar to her nose, inhaling its scent with a pleasant expression. The background features exposed brick walls and additional shelving with more products. Overhead, warm, yellow lighting fixtures are visible. The overall color palette is warm and inviting, with dominant tones of light wood, colorful products, and the woman's green sweater. An overlay reads: 'pov - you skipped the mall and supported a Memphis-made business this holiday season' and 'Okay I was gonna gatekeep this but it’s just too good. I stopped by Buff City Soap'.
0:03product display pan
The camera executes a slow, deliberate pan across a section of the retail store, showcasing various handcrafted bath products. The focus is on a wooden display table in the foreground, laden with bath bombs in white wire baskets and an array of bottled lotions and soaps. In the background, tall wooden shelving units extend along a brick wall, filled with more diverse products, including colorful soap bars and bottled items. The shelves are decorated with small, green Christmas tree cutouts and festive green garland with red bows, continuing the holiday theme. The store is well-lit with ambient overhead lighting, creating a bright and clean atmosphere. The color palette is vibrant, featuring natural wood tones, white products, and splashes of color from the soaps and bath bombs. A white text overlay at the bottom reads: 'where everything is handmade daily with simple plant based ingredients'.
0:06woman browsing bath bombs
This wide shot captures the same young Black woman from the first scene, now standing further back in the store, looking at a display of bath bombs. She bends slightly to pick up a spherical white bath bomb from a large wire basket on a wooden counter, then brings it to her nose to smell it. Her posture is relaxed and she appears to be enjoying the shopping experience. The background reveals more of the store's interior, including additional product displays, shelves, and warm ceiling lights suspended from a dark, exposed ceiling. The store has a modern industrial feel with wooden fixtures and concrete flooring. A white text overlay is visible at the bottom of the screen, stating: 'because smelling fabulous should come naturally, right?'.
0:08woman holding soaps close up
A close-up shot focuses on the young Black woman as she holds two colorful, rectangular bars of soap near her face. Her hands are positioned on either side of her head, showcasing the products. The soap bars feature vibrant, striped layers of pink, green, and white. She is smiling broadly, her eyes closed in apparent delight as she takes in the scent. The background consists of the same wooden shelves filled with various soap products, decorated with small Christmas trees and red bows. The lighting is soft and even, highlighting her joyful expression and the texture of her knit sweater. The overall mood is cheerful and festive.
0:10holiday scents display
This shot is a close-up of a festive holiday product display within the store. The foreground features several gift-wrapped soap bars, adorned with small red bows, arranged on a light wooden shelf. In the background, a large, red, wreath-shaped sign with a green border and a big red bow at the top prominently displays the text 'Buff FOR THE HOLIDAYS'. The sign also features images of various Buff City Soap products. The lighting is bright and direct, enhancing the visibility of the products and promotional material. The color palette is rich with reds, greens, and the natural tones of the wood and soap packaging, evoking a strong holiday spirit. A white text overlay at the bottom reads: 'but these new holiday scents are chef’s kiss'.
0:12woman presenting scents
The scene returns to a medium shot of the young Black woman in the store. She is standing with her arms extended to her sides, each hand holding a different colorful soap bar, as if presenting them to the viewer. She looks directly at the camera with a wide, confident smile. The background shows the same wooden shelving units packed with products and decorated for the holidays. The lighting is consistent with previous shots, bright and even, casting minimal shadows. Her posture is engaging and open, inviting interaction. A white text overlay at the bottom reads: 'and guess what if you find a few scents that you love you don’t have to choose just one'.
0:16customize shelves
The camera pans slowly across a section of wooden shelving, displaying numerous clear bottles with black pump tops, each filled with different colored liquids. Above the shelves, a black sign with white text reads 'CUSTOMIZE WITH US'. The shelves are decorated with green garland intertwined with red bows, adding to the festive atmosphere. The products are neatly organized, suggesting a wide array of choices for personalization. The lighting is bright, illuminating the various colors of the liquids in the bottles. The background shows glimpses of other store areas and products. A white text overlay at the bottom reads: 'their Buff by You experience'.
0:18woman walking to makery
This shot is a medium-wide perspective of the young Black woman walking towards the 'Soap Makery' counter. She walks with a confident stride, then turns to face the camera, giving a playful smile and gesturing with her hands. The 'Soap Makery' area features a long white counter with various containers and tools, and several people are visible in the background, engaged in the soap-making process. Overhead, a large white sign with black script spells out 'Soap Makery'. The ceiling is dark with visible wooden beams and suspended lighting. The floor is concrete. The overall impression is one of a bustling, interactive workshop space within the retail store. A white text overlay at the bottom reads: 'lets you mix your favorites to create something totally custom.'.
0:20person pouring lotion
A close-up shot focuses on a person's hands wearing black gloves, carefully pouring a light-colored liquid from a larger clear container into a smaller, cylindrical clear bottle. The bottle sits on a white tray, surrounded by other empty bottles and small containers. The person's face is partially visible, showing concentration. They are wearing glasses and a dark t-shirt with a 'Buff City Soap' logo. The background is a blurred white wall with some reflective surfaces, possibly a window. The lighting is bright and practical, suitable for a workstation. A white text overlay at the bottom reads: 'I love creating a custom Lotion and Body Wash but you can personalize so many other products too.'.
0:23person scooping product
This extreme close-up shot focuses on gloved hands scooping a white, creamy substance from a small tub into another container using a white spatula. The hands are working on a wooden surface covered with a clear plastic sheet for protection. Several other white plastic spatulas are visible on the surface. The background is slightly blurred but shows more of the wooden workstation and other product containers. The lighting is bright and functional. The color palette is dominated by whites, natural wood, and black gloves, emphasizing cleanliness and the product itself. The white text overlay from the previous scene continues: 'but you can personalize so many other products too.'.
0:24product bottle close up
A close-up shot displays a hand holding a clear plastic bottle of 'Buff City Soap Body Wash' with a black pump top. The liquid inside is light yellow and transparent. The label is predominantly black and white with some green accents, detailing the product name, scent ('Pumpless Pink Sugar'), and ingredients. The background is blurred, showing metal shelves or racks filled with other similar bottles, suggesting a production or storage area. The lighting is bright, clearly illuminating the product and its label. The white text overlay from the previous scene continues: 'but you can personalize so many other products too.'.
0:25person mixing in makery
A medium shot captures a person with medium-length gray hair, wearing a black long-sleeved shirt and black gloves, mixing a liquid in a large silver bowl. They are standing behind a white counter, which has various bottles and equipment, including a scale. In the background, other people are visible at the 'Soap Makery' station, engaged in similar activities. The wall behind them features a white brick pattern and shelves with colorful, smaller bottles. The ceiling has exposed pipes and tracks. The lighting is bright and functional, typical of a workshop setting. A white text overlay at the bottom reads: 'So visit your local Soap Makery and create your own unforgettable scent'.
0:27woman at display with bells
The young Black woman stands near a central display unit, sniffing a product. She is positioned towards the left side of the frame, smiling and looking up. Above the display, several large, shiny gold bell-shaped balloons with red bows are suspended from the ceiling, adding to the festive holiday decor. The display unit itself is loaded with various bottled products and small, colorful soaps. In the background, other customers and store displays are visible, indicating a lively retail environment. The ceiling features dark exposed beams and hanging light fixtures. The lighting is warm and bright. A white text overlay at the bottom reads: 'and create your own unforgettable scent at Buff City Soap a gift like no other!'.
0:29woman exiting with bag
The final scene shows the young Black woman walking towards the camera from an 'EXIT' doorway of the store. She is carrying a vibrant teal-colored shopping bag with the 'Buff City Soap' logo in white. She turns her head and smiles broadly at the camera, conveying satisfaction with her purchase. The background features glass doors with the word 'EXIT' illuminated above, and the interior of the store behind her. The lighting is bright, creating a clean and inviting atmosphere. The overall color palette highlights the bright teal of the bag against the warm tones of the store. A white text overlay at the bottom concludes: 'at Buff City Soap a gift like no other!'.
