0:00intro product display
A medium shot captures a young Black woman from the chest up, positioned centrally in the frame. She is speaking directly to the camera with an engaging, friendly expression. In her hands, she holds three 'KEYS SOULCARE' branded tinted lip balms, each in a dark purple cylindrical tube with silver accents. Her fingernails are painted a vibrant red, providing a pop of color against her light grey ribbed quarter-zip sweater. The background is softly blurred, revealing a brightly lit, minimalist indoor setting with light-colored walls and a glimpse of a dark brown cushion on a bed or sofa. Overhead, the hashtag '#KeysSoulcarePartner' is visible in white text, and at the bottom of the frame, the text 'my glow-up story' appears in a bold, purple sans-serif font. The lighting is soft and even, originating from the front, highlighting her facial features and shiny dark hair.
0:04talking head entrepreneurship
The scene continues with a medium shot of the same young Black woman, still positioned centrally, as she speaks passionately to the camera. Her hands are initially clasped together in front of her, then she gestures expressively to emphasize her points. She holds one dark purple 'KEYS SOULCARE' lip balm tube in her left hand, occasionally gesturing with it. The background remains the same softly blurred, brightly lit indoor setting. The ambient lighting is consistent, providing a clear view of her face and gestures. The text '#KeysSoulcarePartner' remains at the top, and the phrase '✨ entrepreneurship ✨' in a vibrant purple font with two small yellow star emojis replaces the previous text at the bottom, symbolizing her journey and aspirations. Her facial expression is earnest and focused as she conveys her message.
0:10talking head year 1
This medium shot maintains the same framing and central positioning of the young Black woman. She continues to speak directly to the camera, her expressions thoughtful and her gestures deliberate. She holds a single dark purple 'KEYS SOULCARE' lip balm tube, intermittently using it to punctuate her speech by pointing or holding it steady. The bright, soft, frontal lighting illuminates her face and upper body, maintaining a warm and inviting atmosphere. The background remains an indistinct, light-colored indoor environment. The upper right corner displays '#KeysSoulcarePartner' in white, while the lower left features the text 'year 1: stepping out on faith' in a purple sans-serif font, reflecting her narrative about the initial phase of her entrepreneurial journey. Her engagement with the camera is consistent, conveying a sense of personal reflection.
0:15product reveal golden aura
The scene shifts focus to a closer shot of the young Black woman, still from the chest up. She holds a dark blue/purple cylindrical lip balm, actively demonstrating it. With her thumb, she pushes up the light beige-colored product, revealing the 'Golden Aura' shade. She then points to the exposed lip balm with her other hand, looking at it with an appreciative expression before returning her gaze to the camera. The background remains consistent – a softly blurred, brightly lit indoor space. The lighting is soft and frontal, illuminating both her face and the product in detail. '#KeysSoulcarePartner' is at the top of the frame, and the text 'golden aura' is displayed in a vibrant yellow font at the bottom, signifying the product she is showcasing. Her red fingernails provide a strong contrast to the dark product casing.
0:20product application golden aura
This scene provides a close-up shot, focusing on the young Black woman's face and hands as she applies the 'Golden Aura' tinted lip balm. She carefully glides the light beige-colored product across her lips, demonstrating its application. After applying, she pulls the product away and offers a soft, contented smile to the camera, showcasing her lips with a subtle, natural nude tint. The background is a soft blur of light colors, ensuring full attention on her and the product. Soft, even lighting highlights her features and the smooth texture of the lip balm. The text '#KeysSoulcarePartner' is visible at the top, and the phrase 'manifestation & power' appears in yellow at the bottom, connecting the product to a deeper theme. Her expression is serene and satisfied, conveying the feeling of self-care and empowerment.
0:25talking head year 2
The shot returns to a medium frame, capturing the young Black woman from the chest up. She speaks energetically, her eyes bright and focused on the camera. She makes a peace sign with her right hand, then gestures openly with both hands to articulate her points. In her left hand, she holds the dark purple 'KEYS SOULCARE' lip balm tube, occasionally twirling it or using it as a prop while speaking. The background remains a soft, neutral blur of a bright indoor setting. The soft, frontal lighting ensures clarity and warmth. The white text '#KeysSoulcarePartner' is at the top, while the lower frame displays 'year 2: taking risks' in a bold purple font, signifying the theme of her second year as an entrepreneur. Her body language is confident and animated, conveying a sense of growth and courage.
0:33product reveal moonstone aura
A close-up shot focuses on the young Black woman as she introduces a new product. She holds a dark blue/purple 'KEYS SOULCARE' lip balm tube in her left hand, expertly pushing up the product to reveal a delicate light pink/lilac shade, which she identifies as 'Moonstone Aura'. Her right hand is open, gesturing towards the product as she speaks about its significance. The background is softly blurred, maintaining focus on her and the lip balm. The lighting is bright and even, highlighting the product's color and her expression. At the top, '#KeysSoulcarePartner' is present, and at the bottom, 'moonstone aura' in pink text is displayed, followed by 'growth & self-discovery' in a smaller pink font, linking the product to her personal journey. Her expression is bright and enthusiastic, reflecting the positive theme.
0:39product application moonstone aura
This tight close-up shot focuses intently on the young Black woman's mouth as she applies the 'Moonstone Aura' lip balm. Her hand, with bright red nails, carefully guides the light pink/lilac product across her lips. Her lips are slightly parted, revealing her front teeth, as she concentrates on the application. The background is a soft, indistinct blur, ensuring that all attention is on her facial features and the product. The lighting is soft and flattering, highlighting the smooth texture of the lip balm and the delicate color it imparts. Only '#KeysSoulcarePartner' is visible at the top, allowing the visual action to be the primary focus. The precise movement and concentration on her face convey a sense of care and attention to detail during her self-care routine.
0:40talking head year 3
The scene returns to a medium shot of the young Black woman, centered in the frame, talking directly to the camera with renewed enthusiasm. She makes a peace sign with her right hand, signifying her progress, and then claps her hands together, holding the dark purple 'KEYS SOULCARE' lip balm tube. She gestures broadly and confidently as she articulates her vision. The background remains a gently blurred, brightly lit indoor space, providing a clean and non-distracting setting. The soft, frontal lighting continues to illuminate her face and upper body, emphasizing her expressive features. The text '#KeysSoulcarePartner' is displayed at the top, and 'year 3: courage + being seen' appears in a bold purple font at the bottom, conveying the theme of her current entrepreneurial phase. Her body language is open and assertive, reflecting her ambition.
0:54product application bronze aura
This scene is a close-up on the young Black woman as she introduces the final product. She holds a dark blue/purple 'KEYS SOULCARE' lip balm tube and expertly pushes up the product to reveal a warm, bronze/brownish shade, which she calls 'Bronze Aura'. She looks at the product with a pleasant expression, then carefully applies it to her lips. Her red-painted fingernails stand out against the dark packaging. The background is softly blurred, focusing all attention on her and the product. The bright, soft, frontal lighting illuminates her face and the lip balm, ensuring every detail is clear. The text '#KeysSoulcarePartner' is at the top, and 'bronze aura' is displayed in an orange-brown font at the bottom, identifying the shade. Her movements are deliberate and graceful as she demonstrates the product.
0:59final look bronze aura
A close-up shot focuses on the young Black woman's face, specifically her lips and radiant smile. She looks directly into the camera, showcasing the 'Bronze Aura' lip balm that has just been applied. Her lips have a subtle, warm brownish tint, complementing her warm skin tone. The background is a soft, indistinct blur of light, putting all emphasis on her satisfied expression and the final look of the product. The lighting is soft and even, highlighting her features and the smooth, glossy finish of the lip balm. '#KeysSoulcarePartner' remains at the top, and the text 'courage + being seen' in purple is displayed at the bottom, reinforcing the theme of her entrepreneurial journey. Her confident smile conveys a sense of accomplishment and self-acceptance.
1:03outro product showcase
The scene concludes with a medium shot of the young Black woman, centered and smiling broadly at the camera. She holds all three 'KEYS SOULCARE' tinted lip balms (Golden Aura, Moonstone Aura, and Bronze Aura) in their dark purple cylindrical packaging, arranged neatly in her hands, showcasing them collectively. Her red fingernails are prominent against the product. The background is the same softly blurred, brightly lit indoor setting. The soft, frontal lighting provides a warm and inviting atmosphere. At the top, '#KeysSoulcarePartner' is visible, and at the bottom, the text 'my glow-up story' appears in purple, followed by smaller white text detailing 'Keys Soulcare Tinted Lip Balm' and listing the three shades. Her joyful expression signifies the successful completion of her narrative and the presentation of the products.
