0:00split screen intro problem The scene opens with a vertical split screen. The top half shows a female host, framed from the chest up, speaking directly into a microphone. She is seated in what appears to be a cozy indoor setting with soft, warm lighting and blurred botanical elements in the background. Her facial expression is serious and engaged. The bottom half displays a before-and-after comparison of two pregnant bellies, both showing significant stretch marks. The 'before' image is on the left, showing more pronounced stretch marks, and the 'after' image on the right, showing somewhat faded marks. White and black text overlays appear dynamically, highlighting phrases like 'I NEED YOU TO BE HONEST WITH ME', 'YOU'VE SEEN HUNDREDS OF PREGNANCIES', and 'WHAT MAKES TRUE BELLY SERUM DIFFERENT FROM ANY OTHER STRETCH MARK PRODUCT'. The overall color palette is warm and neutral, with the woman's cream-colored top contrasting with the darker background.
0:06midwife explaining surface The scene shifts to a medium shot of a different woman, a midwife, sitting comfortably on a light grey sofa. She is centered in the frame, speaking directly to the camera. A black microphone is visible to her left. The background is a well-lit, modern interior with blurred elements of furniture and plants. Her expression is calm and confident as she begins to explain. Pink text overlays appear dynamically, stating 'OKAY', 'LET ME BREAK IT DOWN FOR YOU', and 'SO FOR PREGNANT WOMEN'. The lighting is soft and even, highlighting her face and upper body. The color scheme is predominantly light, with her pastel pink shirt and the grey sofa.
0:09midwife comparison products split screen This is a split-screen shot. The top half features the midwife from the previous scene, still seated on the grey sofa and speaking. Her expression remains engaged. The bottom half displays three common stretch mark products: Palmer's Cocoa Butter, Bio-Oil, and Burt's Bees Belly Butter, all shown with a red 'X' over them, indicating they are not recommended. As she speaks, a white bottle with a dropper labeled 'True Belly Serum' appears dynamically, positioned against the bottom right of her body, without an 'X'. Pink text overlays emphasize phrases like 'THIS IS THE ONE', and 'SERUM THAT DOESN'T JUST SIT ON THE SURFACE'. The lighting and background for the midwife remain consistent. The product images are clearly rendered with their original packaging.
0:15midwife explaining surface split screen The scene continues with a vertical split screen. The top half shows the midwife, speaking and gesturing with both hands, explaining the limitations of other products. Pink text overlays appear such as 'MOST PRODUCTS LIKE PALMER'S, BIO-OIL, OR BURT'S BEES'. The bottom half shows a pregnant woman from the waist up, seated on a white bed with pillows, applying an oil from a black pump bottle to her significantly rounded belly. She's wearing a black top and black and grey patterned leggings. The lighting is soft and natural. The contrast between the midwife's explanation and the visual demonstration emphasizes the problem with surface-level moisturizers.
0:20midwife explaining skin layers split screen The scene is a vertical split screen. The top half continues to show the midwife speaking, her expression serious and informative. Pink text overlays appear, stating 'THEY MOISTURIZE THE TOP LAYER' and 'BUT STRETCHMARKS FORM IN THE SECOND LAYER OF SKIN, SO IF YOUR PRODUCT CAN'T GET THERE IT'S USELESS'. The bottom half features an animated, highly detailed 3D graphic of human skin layers. Initially, the skin appears intact, then a deep fissure or tear forms in the lower layer, representing a stretch mark. Connective tissues are visibly stretching and snapping underneath the top layer. The animation is a realistic depiction of what happens beneath the skin's surface during stretch mark formation. The color palette of the animation is organic, with pinkish-orange skin tones and white fibrous structures.
0:26host questioning claims The scene cuts back to a medium shot of the female host, framed from the chest up, seated on the light-colored couch. She is looking slightly off-camera, with a contemplative and slightly skeptical expression, posing a question. A black microphone is positioned in front of her. A white text overlay prominently displays 'EVERYONE CLAIMS THEIR PRODUCT PENETRATES'. The background, lighting, and general aesthetic remain consistent with her previous appearance, providing a seamless transition between her questions and the midwife's answers. The overall mood is investigative.
0:28midwife explaining molecule size split screen The scene returns to a vertical split screen. The top half shows the midwife, now with a more emphatic expression, speaking directly. Pink text overlays appear, stating 'WELL THEY'RE LYING' and 'MOST PRODUCTS USE MOLECULES THAT ARE TOO LARGE TO PENETRATE YOUR SKIN'. The bottom half features a dynamic animated graphic. It displays a cross-section of skin, similar to previous animations, but now with large, spherical blue molecules shown attempting to penetrate a white barrier or layer within the skin, but failing to pass through. Small white particles emanate from the large molecules, implying they are breaking down or bouncing off the barrier. This visual metaphor clearly illustrates why larger molecules are ineffective. The animation's blue and white elements contrast with the organic skin tones.
0:33midwife product ingredients split screen The scene is a vertical split screen. The top half shows the midwife, maintaining her confident and informative expression. Pink text overlays highlight 'TRUE BELLY SERUM' and 'USES LOW MOLECULAR WEIGHT'. The bottom half features a close-up shot of a hand holding the 'True Belly Serum' bottle, rotated to prominently display the ingredients list on the label. The label text is clearly legible, showing 'Water (Aqua), Centella Asiatica Extract, Persea Gratissima (Avocado) Oil, Sodium Hyaluronate', and other ingredients. The lighting on the bottle is bright and even. A pink arrow highlights the 'Sodium Hyaluronate' on the label. This shot emphasizes transparency and the scientific formulation of the product.
0:36midwife molecular penetration split screen The scene presents a vertical split screen, illustrating the mechanism of the product. The top half features the midwife, speaking with a confident and satisfied smile, elaborating on the serum's effectiveness. Pink text overlays appear, including 'HYALURONIC ACID', 'AND CENTELLA ASIATICA', and 'AND THE MOLECULES ARE SMALL ENOUGH TO ACTUALLY GET THROUGH TO WHERE STRETCH MARKS FORM'. The bottom half cycles through several animated graphics: first, stylized molecules representing hyaluronic acid with a light, shimmering blue glow; then, Centella Asiatica leaves in a petri dish with a dropper, symbolizing the extract; finally, an animation showing a light blue, tear-drop-shaped molecule penetrating deep into the skin layers, past the visible surface, down to where stretch marks form, and visually 'repairing' the tear. The animations use bright, clean graphics, emphasizing the scientific solution.
0:45host questioning oils This scene is a vertical split screen. The top half shows the female host, framed from the chest up, speaking into the microphone. Her expression is thoughtful, with a slight furrow in her brow, as she poses a follow-up question. White text overlays display 'WHAT ABOUT BIO OIL OR VITAMIN E OILS?'. The bottom half shows a pregnant woman from the chest down, applying a yellowish oil to her belly using a dropper from a small bottle. Her belly is visibly pregnant, and she's wearing a light green top. The lighting is soft and natural. This visual directly contrasts the host's question about traditional oils with the product's claims of deep penetration, creating a direct comparison for the viewer.
0:49midwife explaining oil limitations split screen The scene is a vertical split screen. The top half features the midwife, speaking with a clear and concise tone. Pink text overlays appear dynamically, stating 'THEY'RE JUST SURFACE MOISTURIZERS', 'THEY DON'T REACH THE LAYER WHERE YOUR SKIN IS TEARING', and 'SO YOU'RE MOISTURIZING THE TOP WHILE THE SECOND LAYER BREAKS DOWN UNDERNEATH'. The bottom half visually supports her explanation by first showing three traditional stretch mark products (Palmer's, Bio-Oil, Burt's Bees) with red 'X's, then cutting to a close-up of a hand rubbing a pregnant belly (implying surface application), and finally transitioning to an animated graphic of skin. This animated graphic depicts the top skin layer being moisturized and smooth, while underneath, the second layer is visibly tearing apart, with raw, reddish tissue and snapping fibers. This sequence vividly contrasts surface-level hydration with the underlying problem. The animation uses realistic, slightly disturbing skin textures and colors.
0:57host questioning brands The scene cuts back to the female host in a medium shot, seated on the light-colored couch. She looks directly at the camera with a puzzled and slightly frustrated expression, asking a pointed question. A black microphone is in front of her. A white text overlay asks 'WHY DON'T BRANDS FIX THIS?'. The background, lighting, and general aesthetic are consistent with her previous appearances, maintaining visual continuity. The mood is one of inquiry and challenge, questioning industry standards.
0:59midwife explaining cost and proof split screen This is a dynamic scene with multiple split-screen and overlay changes, flowing through the midwife's explanation and proof points. The top half consistently features the midwife, speaking with increasing conviction and a slight smile. Pink text overlays appear progressively: 'BECAUSE IT'S... IT'S EXPENSIVE TO FORMULATE FOR PENETRATION', 'IT'S CHEAPER TO SELL YOU SURFACE CREAMS THAT DON'T WORK', 'I'VE DELIVERED OVER 400 BABIES', 'MOMS USING DERMAL PENETRATING FORMULATIONS LOOK COMPLETELY DIFFERENT FROM THE PALMER'S USERS', 'SAME GENETICS, DIFFERENT RESULTS', 'AS SOON AS YOU'RE PREGNANT', 'YOUR SKIN PREPARES TO STRETCH BEFORE YOU SHOW', 'WAIT UNTIL YOU'RE VISIBLY EXPANDING AND YOU'RE ALREADY BEHIND', 'PREGNANCY SAFE', 'THE MOLECULES PENETRATE YOUR SKIN NOT THE PLACENTAL BARRIER', and 'DIFFERENT SIZES'. The bottom half visually supports these points with:
1. A close-up of a hand opening a container of light blue, thick cream, illustrating cheap surface creams.
2. A pregnant belly with visible stretch marks, reinforcing the problem.
3. An animated grid of hundreds of white baby icons, dynamically appearing to fill the screen, signifying the '400 babies'.
4. A split-screen where the bottom-right shows another woman (an influencer) holding the 'True Belly Serum' bottle, speaking and gesturing enthusiastically.
5. The influencer woman with an overlaid 'before-after' image of stretch marks on a belly.
6. The influencer woman smiling, pregnant belly visible, rubbing her belly.
7. The influencer rubbing her pregnant belly, demonstrating early application of the serum.
8. A close-up of a hand holding the 'True Belly Serum' bottle next to a pregnant belly.
9. Finally, customer review cards with 5-star ratings and positive comments float around the midwife, and a '100-Day Happiness Guarantee' graphic appears.
The scene blends talking-head segments with supporting visuals, animations, and social proof, maintaining a compelling and informative flow.
1:45host agreeing to try The scene briefly cuts back to a medium shot of the female host, looking off-camera with a satisfied and convinced expression. She delivers a concluding remark, with a white text overlay stating 'SOUNDS GOOD TO ME'. Her posture is relaxed, and she nods slightly, indicating agreement and approval. The background, lighting, and general aesthetic are consistent with her previous appearances. This serves as a final endorsement from the host before the product call to action.
The scene is a static, clean end card against a bright white background. A white bottle of 'True Belly Serum' with a dropper is centrally placed. The bottle features a minimalist label with the brand logo (a sheep organic leaf) and product name. Below the bottle, a black rectangular button with white text reads 'SHOP TRUE BELLY SERUM'. Above the bottle, the text 'Pure Care for Your Growing Bump' is displayed, followed by five gold stars, and then 'No stretch marks. No irritation. Just soft, nourished skin.' The overall aesthetic is clean, professional, and highlights the product and its key benefits. The color palette is white, black, and gold, with the light cream of the serum visible in the bottle.
