0:00discount tire logo intro
The scene opens with a clean, light gray background, subtly textured to mimic brushed metal or concrete. Centered in the frame is the 'DISCOUNT TIRE' logo. The word 'DISCOUNT' is in large, bold, red capital letters with a thick white outline and a thinner black drop shadow, giving it a three-dimensional, sticker-like appearance. Below it, the word 'TIRE' is encased within a horizontal white oval with a black border, using a similar bold black font. The overall color palette is dominated by red, white, black, and light gray, creating a stark, professional, and easily recognizable brand identity. There are no actions, lighting is even and bright, and the camera is static.
0:01man opening garage door
The camera is positioned inside a dimly lit garage or workshop, looking towards a large garage door. A young, dark-haired man is seen in a medium shot, from the chest up, positioned slightly to the right of the frame's center. He is reaching upwards with his right arm, pulling down on a chain mechanism to open the garage door, which is slowly revealing a bright, sunlit exterior. The interior environment is dark, with strong backlighting from the opening door silhouetting the man and the industrial ceiling structure above him. The lighting creates a dramatic contrast, highlighting the bright outdoor light against the dark, metallic interior elements. The primary action is the man's effort to open the door, his gaze directed upwards and outwards towards the emerging light. The color palette is dominated by dark industrial grays and blacks inside, contrasting with the bright, almost overexposed white and light blue of the exterior.
0:04vintage discount tire store
This scene presents a wide shot of a vintage 'Discount Tire Co.' store exterior, captured in sepia-toned black and white, evoking a historical feel. The building is a single-story brick and white-painted structure with a distinctive, tiled awning extending over the front. A large, prominent sign with the 'Discount Tire Co.' logo in bold, dark letters on a white background is mounted on a tall pole to the left of the building. Parked in front of the store, directly beneath a 'TIRE SALE' banner visible in a window, is a classic white Chevrolet Corvette, likely from the 1970s or 80s, facing right. The sky is partly cloudy, and mature trees are visible in the background, suggesting a suburban or small-town setting. The lighting is natural, casting soft shadows, and the overall mood is nostalgic and established. A red, diagonal graphic briefly overlays the bottom left corner of the frame, acting as a transition element.
0:06tire mounting machine
A close-up shot focuses on a worker's hands in black gloves as they skillfully operate a tire mounting machine. The scene is brightly lit, revealing the intricate process of fitting a new tire onto a silver alloy wheel. The tire itself is a dark, textured rubber, contrasting with the metallic sheen of the wheel. The background is dimly lit and blurred, suggesting a busy workshop environment with hints of red machinery and other tools. The worker's hands move with precision, applying pressure and using tools to ensure the tire is correctly seated on the rim. The lighting is direct, creating clear highlights on the metal and rubber surfaces. The dominant colors are black (gloves, tire), silver (wheel), and glimpses of red from the machinery.
0:09tire installation impact wrench
A medium shot captures a worker, dressed in a black long-sleeved shirt and black work pants, kneeling beside a vehicle to install a wheel. The focus is on the action of tightening lug nuts with a red and black Milwaukee M18 FUEL impact wrench. The worker's hands, covered in black gloves, expertly guide the wrench onto the lug nuts of a large, multi-spoke silver and black alloy wheel. The car itself is mostly out of frame, with only the lower wheel well visible. The background is a blurred garage setting, hinting at other equipment and a clean, industrial floor. Bright, professional lighting illuminates the work area, creating distinct shadows and highlighting the details of the tool and the wheel. The color palette emphasizes industrial blacks, reds, and grays, with the silver of the wheel providing a strong contrast. A white diagonal wipe briefly covers the left side of the frame as a transition element.
0:13call to action end card
The scene transitions to a vibrant, solid red background, serving as a clean and bold backdrop. Centered at the top is the 'DISCOUNT TIRE' logo, identical to the intro logo, featuring red letters with white and black outlines on a light gray oval for 'TIRE'. Below the logo, in white, sans-serif capital letters, is the phrase 'LET'S GET YOU TAKEN CARE OF'. Dominating the lower half of the frame are four modern vehicle tires, partially visible, arranged side-by-side, suggesting a wide selection. These tires are dark gray/black with distinct tread patterns. Overlaid across the middle of these tires is a white banner with angled ends, containing the text 'SHOP NOW!' in prominent black capital letters. Below this banner, in white, is 'DiscountTire.com'. The lighting is even and bright across the entire frame. The dominant color palette is a strong red, white, and black, creating a high-contrast, impactful call to action.
