0:00phone on vehicle exterior
The scene opens with a close-up, slightly Dutch-angled shot of a black Rokform smartphone case with an iPhone securely fitted inside. The phone case is mounted horizontally on a dark red, textured surface, likely part of a heavy-duty vehicle or fire truck, visible in the lower right and center of the frame. To the left, a portion of a clear, ridged vehicle light is visible, suggesting a rugged environment. The background is softly blurred, showing dark, indistinct shapes. The lighting is even and bright, highlighting the protective features and angular design of the phone case, as well as the metallic camera rings of the iPhone. White text, "TRUSTED BY FIRST RESPONDERS.", is overlaid at the top center of the screen, emphasizing the product's durability and target audience.
0:02phone on diamond plate
This scene presents a medium close-up, downward-angled shot of the same black Rokform smartphone case, now positioned vertically. It is magnetically mounted or secured against a shiny, silver metal diamond plate surface, commonly found in industrial settings or on heavy-duty vehicles. A thick, bright yellow strap with a black handle is visible in the lower left, appearing to hold or secure the phone in place against the metal. The diamond plate surface reflects the ambient light, creating bright highlights. The background is dark and out of focus, maintaining the emphasis on the phone and its robust mounting. White text, "Shock + Drop Protection ✓", is overlaid at the top left of the screen, with a green checkmark, highlighting a key feature.
0:04phone on red ledge
The camera captures a medium close-up of the black Rokform smartphone case, oriented vertically, attached to a prominent red metallic ledge or beam. The shot is angled slightly upwards, showcasing the underside of the phone case and its attachment point. The red surface is clean and reflects some light. The background is blurred, revealing a light-colored, possibly white, ceiling with indistinct dark lines, suggesting an indoor or vehicle interior setting. The overall lighting is bright and even, highlighting the phone's form factor. Additional white text, "Strong Magnet Grip ✓", appears below the previous text, "Shock + Drop Protection ✓", both with green checkmarks, emphasizing more product benefits.
0:05firefighter on phone
This scene is a medium close-up of a male firefighter, seen from the right side, holding the black Rokform-cased iPhone to his right ear. He is engaged in a conversation, with a focused and serious expression. The lighting is dramatic, with a strong light source coming from the right, illuminating his face, helmet, and the phone, while the rest of the scene falls into shadow, emphasizing his profile. The environment is dark and appears to be the interior of a fire truck cab or another professional vehicle, with only subtle details of the interior visible in the low light. White text overlays continue to appear: first "No bulk. All strength ✓" with a green checkmark, followed by a larger, bolder text, "FOR FIREFIGHTERS.", reinforcing the product's utility for emergency services.
0:07worker on ladder with phone
The scene shifts to a wide shot, depicting a male worker in an industrial setting. He is positioned on a red metal ladder, with his back partially to the camera, looking down as if performing a task. The black Rokform-cased iPhone is securely mounted via its magnetic grip to a metal pipe or horizontal beam above and to his left, at about head height. The background reveals a vast industrial space with a corrugated metal ceiling, bright overhead fluorescent lighting, and various mechanical structures, all slightly out of focus. The overall color palette includes industrial greys, reds, and the worker's dark clothing. White text, "FOR HARD WORKERS.", appears at the top center of the screen, emphasizing the product's suitability for demanding occupations.
0:09phone with government seal
A medium close-up shot features the black Rokform smartphone case, oriented vertically, securely mounted against a light grey, textured wall. Above and slightly to the left of the phone, a prominent circular U.S. government seal is visible, featuring a white eagle on a blue background with 'U.S.A.' text. Below the seal, a red and white striped pattern, reminiscent of the American flag, forms part of the background. The lighting is soft and even, highlighting the textures of the wall and the details of the phone case and the seal. The composition creates a patriotic and official tone, linking the product to national service. White text, "FOR YOU.", is overlaid at the top center of the frame, broadening the product's appeal.
0:10phone with firefighter gear
The scene is a medium close-up, overhead shot, showing the black Rokform smartphone case nestled amongst various pieces of firefighter gear. The phone is positioned centrally, lying on top of a tan/brown fire-resistant jacket with prominent yellow and silver reflective strips. To the upper left, a bright yellow firefighter's helmet with 'LINDSAY' printed in black can be seen. Other dark, metallic tools or equipment are partially visible in the bottom left, slightly out of focus. The lighting is soft and directional, creating subtle shadows and emphasizing the textures of the gear. This composition visually reinforces the product's connection to emergency services and its implied durability. White text, "ROKFORM", is overlaid at the top center, followed by "BUILT TO TAKE A HIT", directly stating a core brand message.
0:12rokform logo reveal
The final scene is a clean, static shot of the Rokform brand logo against a pristine white background. The logo consists of the word 'ROKFORM' in bold, black uppercase letters. The 'K' in 'ROKFORM' is uniquely styled, with its horizontal arm extending into a sharp, upward-pointing orange triangle, giving it a dynamic and modern feel. A small registered trademark symbol (®) is present to the upper right of the logo. The lighting is uniform and bright, ensuring maximum clarity and visibility of the brand mark. The minimalist composition effectively concludes the advertisement, leaving the brand identity as the lasting impression.
