0:00product showcase back outdoor
A medium shot captures a young man from the back, casually leaning against a dark car on a sunny day. He is wearing a dusty rose pink graphic t-shirt, which prominently displays a detailed white skeleton intertwined with deep red floral patterns across its back. The man's head is turned slightly to his left, revealing the side of his face, dark curly hair, and stylish dark sunglasses. The background is an out-of-focus outdoor environment with lush green trees and a paved area, suggesting a relaxed, bright setting. The lighting is natural and bright, casting soft shadows. Green and white text overlays stating "THESE GRAPHIC" are visible on the screen. The camera remains static, highlighting the t-shirt's design and the man's pose.
0:01artist drawing tablet
This scene presents an overhead medium shot of an artist's hands engaged in drawing on a large digital tablet. The tablet's screen illuminates an orange-yellow canvas, and the artist skillfully uses a silver stylus to create precise lines. A small user interface element with a list of options is partially visible on the tablet screen. In the background, a laptop with a glowing screen and a larger monitor displaying various digital artworks suggest a dedicated creative workspace. The desk surface is dark, featuring an intricate pattern, possibly a world map. The lighting is a mix of ambient light and the bright glow from the screens. A text overlay reads: "Our shirts are HAND DRAWN by REAL ARTISTS".
0:03graphic design evolution
The scene begins with a close-up, zooming into the digital drawing tablet to showcase the initial black and white line art sketch of a skull with integrated floral elements. This sketch dynamically transforms and animates, gradually developing into a fully colored and rendered digital illustration. The final graphic, set against a solid dark red background, features a detailed, light bone-colored skull and vibrant deep red flowers. The camera holds this finished illustration, emphasizing its intricate details, shading, and rich color palette. Text overlays appear: "who SPEND HOURS with precision and ATTENTION TO DETAIL". The mood is artistic and focused on creative craftsmanship.
0:06product showcase back indoors
A close-up shot focuses on the back of a dusty rose pink t-shirt, identical in design to the one seen earlier, featuring the white skeleton and deep red floral graphic. The camera smoothly rotates around the garment, allowing viewers to appreciate the full extent of the graphic design and the subtle texture of the fabric. The background is softly blurred, showing hints of dark, possibly tiled, surfaces, suggesting an indoor studio or retail setting. The lighting is soft, even, and flattering, enhancing the colors of the print and the fabric's quality. A green and white text overlay reads: "we have over 150 original designs".
0:09ink mixing
An extreme close-up captures a hand intensely mixing thick, glossy, deep magenta-red ink. A white plastic spatula is used to stir the viscous ink inside a white bucket with a dark gray base. The ink creates mesmerizing swirling patterns as it's manipulated, emphasizing its creamy texture and rich color. The background is completely out of focus, drawing all attention to the vibrant ink and the mixing action. The lighting is bright and direct, making the ink appear lustrous and full of depth. A blue and white text overlay reads: "printed and pressed".
0:10screen printing process
This close-up shot focuses on a screen printing machine in operation. A robust red and black metallic press is seen lowering down onto a dark fabric, presumably a t-shirt, which is stretched smoothly over a round, pink, padded platen. The machine's mechanism applies controlled force, pushing the vibrant ink through a screen onto the textile to transfer the design. The background is dimly lit and intentionally blurred, ensuring the viewer's attention remains solely on the precise mechanical action of the printing process. A white text overlay states: "on comfortable perfect flattering tees".
0:11t shirt label detail
A tight close-up shot reveals the inside collar area of a dark gray or black t-shirt. The camera sharply focuses on the printed label, which is rendered in a lighter gray. The label features a stylized brand logo with the text "INTO THE AM" clearly visible below it, along with essential care instructions and fabric composition symbols. The fabric of the t-shirt exhibits a subtle texture, indicating a comfortable and high-quality material. The lighting is soft and even, ensuring that the fine print on the label is legible. A white text overlay states: "that you can wear all throughout the day".
0:12product showcase front outdoor
A medium shot frames a man seated outdoors, viewed from a slight side angle. He is wearing the dusty rose pink t-shirt, with the familiar skeleton and floral graphic neatly positioned on the left chest area. The man has short brown hair and a neatly trimmed beard, and he is engrossed in looking down at a smartphone held in his hands. A closed laptop rests on a white table in front of him. The background is softly blurred, showcasing green foliage and a white railing, indicative of a relaxed outdoor patio or café setting bathed in natural daylight. A white text overlay reiterates: "that you can wear all throughout the day".
0:14model montage quick cuts
This scene is a rapid, dynamic montage consisting of quick cuts between three different men, each showcasing a unique graphic t-shirt. The camera quickly cycles through close-up shots of their upper bodies, with a slight rotational movement applied to each cut, creating an energetic and fast-paced visual. The background is a clean, stark white, ensuring that all attention is directed to the models and their distinct shirts. The subjects appear slightly blurred due to the rapid transitions, enhancing the dynamic effect. A text overlay stating "Get your INTO THE AM" appears on screen.
0:14product showcase samurai tee
A close-up shot focuses on a man's upper torso, wearing a dark gray or black graphic t-shirt. The shirt features a detailed illustration of a samurai warrior, possibly in a kneeling or contemplative pose, set against a backdrop of mountains and a large, soft moon or sun. The design is rendered in muted, monochrome tones, giving it a classic and artistic aesthetic. The man is holding a plain white cup and is in the process of taking a sip, with his chin and mouth clearly visible. The background is an out-of-focus outdoor setting, bathed in natural light. A green and white text overlay reads: "Get your INTO THE AM Graphic Tees now".
0:15product showcase eye tee
This close-up shot highlights a man's upper torso, dressed in a black graphic t-shirt. The shirt features a striking and stylized graphic of an eye with radiating lines forming the iris and pupil, subtly surrounded by abstract mountain-like forms and a small moon or planet in the sky. The design is executed using crisp white lines on the black fabric, creating a cosmic or abstract artistic impression. The man's left shoulder and arm are visible as he leans slightly, showcasing the shirt's fit. The background is a blurred outdoor environment with hints of green foliage, under bright daylight. A green and white text overlay reads: "Get your INTO THE AM Graphic Tees now".
0:16product display rack
A medium shot displays an array of dark-colored graphic t-shirts hanging neatly on wooden hangers, suspended from a black industrial-style clothing rack. The t-shirts showcase a variety of distinct designs, including one with a captivating blue and green abstract, ethereal figure, and another featuring a luminous light blue planet or moon surrounded by stars. The camera executes a slow, smooth pan across the rack, inviting viewers to explore the diverse collection of designs available. The background is a plain, light, neutral-colored wall, providing a clean and uncluttered backdrop for the garments. The lighting is even and soft, accentuating the vibrant colors and intricate details of the prints. A blue and white text overlay states: "and GET A DISCOUNT when you BUY 3!".
0:17brand logo outro
The final scene features a static shot of the "INTO THE AM" brand logo. The logo is rendered in bold white text and includes a distinctive, stylized white 'AM' icon. It is perfectly centered on a solid black background, creating a high-contrast and clean visual. There are no other visual elements, movements, or text overlays present, ensuring the brand identity is the sole focus as the video concludes.
