0:00full body jacket intro
A full body shot of a male model standing against a plain light grey background, showcasing a black quilted jacket and dark trousers. The man is slightly turned to his left, looking directly at the camera with a friendly, confident smile. His hands are casually placed in the jacket pockets. A dark grey translucent horizontal bar appears across the mid-section of the frame, displaying "MEN'S HORIZON JACKET" in large white capital letters, with the white KORSA logo presented underneath it. The lighting is soft and even, highlighting the contours of the jacket and the model's features without harsh shadows. The color palette is dominated by the dark tones of the apparel against the bright, neutral background, with a subtle hint of dark green from the shirt visible at the collar. The camera maintains a static position throughout this scene.
0:01jacket detail zoned insulation
A close-up shot focusing intently on the left arm and the side torso of the black quilted jacket. The camera is static, meticulously capturing the textured, horizontal quilting pattern that is prominent on both the jacket's sleeves and its body. The background remains a soft, plain light grey, ensuring the focus stays entirely on the product. A black translucent horizontal bar is positioned across the lower part of the jacket, prominently featuring the crisp white KORSA logo. Above this bar and towards the right side of the frame, white text clearly states "Zoned insulation for targeted warmth," accompanied by a distinct white snowflake icon, graphically representing the jacket's insulating property. The lighting is bright, even, and diffuse, effectively highlighting the jacket's material and stitched details without introducing any harsh shadows. The dominant colors in this scene are the deep dark greys and blacks of the jacket, sharply contrasted by the clean white text and logo.
0:04jacket detail water resistant
A close-up shot frames the upper chest and the high collar area of the black quilted jacket, worn by the male model. The jacket's stand-up collar is prominent, and the central zipper is partially unzipped, revealing a glimpse of a dark green shirt underneath. The background maintains its clean, plain light grey aesthetic. A black translucent horizontal bar, featuring the white KORSA logo, extends across the lower chest portion of the frame. Above this bar, positioned to the left, white text announces "Water and wind resistant," accompanied by two illustrative white icons: one depicting a water droplet over a shield-like shape, symbolizing water resistance, and the other showing dynamic wind lines swirling around a shield, representing wind resistance. The lighting is soft and uniform, accentuating the jacket's texture and the model's subtle, confident smile. The color scheme predominantly consists of the dark grey/black of the jacket and the white text/icons against the light background.
0:07jacket feature athletic fit
A medium shot captures the male model from the waist up, prominently showcasing the black quilted jacket. He stands confidently against a plain light grey background, angled slightly to his left, maintaining direct eye contact with the camera with a friendly yet assured expression. The jacket's design is clearly visible, featuring a quilted body contrasted with smoother, unquilted shoulder panels, highlighting its athletic fit. A dark grey translucent horizontal bar, featuring the white KORSA logo, is positioned across his lower chest. Below this bar, white text articulates the jacket's design philosophy: "Modern, athletic fit." The lighting is soft and even, contributing to a clean, professional aesthetic. The dominant colors are the dark grey/black of the jacket and the light grey background, with subtle hints of dark green from the underlying shirt visible at the collar. The camera remains static throughout this presentation.
0:10jacket product reveal
A medium shot captures the male model from the waist up, identically framed and posed as the previous scene, to prominently showcase the black quilted jacket. He stands against a plain light grey background, angled slightly to his left, and looks directly at the camera with a confident and friendly expression. The jacket's design, featuring its quilted body and smooth shoulder panels, is clearly visible. A dark grey translucent horizontal bar, prominently featuring the white KORSA logo, is positioned across his lower chest. Above this bar, significant white text reveals the product name: "THE HORIZON JACKET." The lighting remains soft and even, preserving a clean, professional aesthetic. The dominant colors are the dark grey/black of the jacket and the light grey background, with a hint of dark green from the shirt visible at the collar. The camera is static. This scene visually mirrors the previous one, with the sole change being the text overlay.
0:13brand outro
The screen transitions to a solid, stark black background. In the lower center of the frame, the white KORSA logo is prominently displayed, which is composed of a stylized 'V' shape above the word 'KORSA' in a modern, sans-serif typeface. Directly beneath the logo, the tagline "PREMIUM ACTIVE APPAREL" appears in smaller white capital letters, serving as a descriptor. After a brief, deliberate pause, the bold phrase "STAY THE COURSE!" fades into view in larger, white capital letters, positioned above the KORSA logo. The overall aesthetic of the scene is minimalist and impactful, utilizing high contrast between the luminous white text and logo against the deep black background. The lighting is uniform across the screen, creating a clean and professional appearance. The scene concludes with a strong, aspirational brand message. The camera remains completely static throughout this final segment.
