0:00product intro and initial look The scene opens with a close-up of a white product tube labeled 'HIGHLAND GLACIAL CREAM', held by a man whose face is blurred in the background. The text 'How to get the Fight Club look in seconds...' is prominently overlaid in white. This quickly transitions to a shot of the man's right hand completely covering the camera lens, then to him ruffling his messy, dark hair with both hands, looking down. Finally, he looks up at the camera with a serious, slightly disheveled expression, his dark hair appearing wild and unstyled, still with the same text overlay. The lighting is soft and even, suggesting indoor ambient light. The background features light-colored walls and framed artworks depicting desert landscapes. The dominant colors are muted greens, grays, and whites from the man's clothing and the product, contrasted with the natural tones of the background art.
0:03preparing hair towel dry The scene begins with the man actively drying his dark hair with a soft, light-colored towel, obscuring his face. His hands vigorously rub the towel over his head, implying a drying motion. This rapidly cuts to him looking directly into the camera, his dark hair now appearing clean, damp, and still very messy, standing up in various directions. He has a neutral, almost expectant expression. The background remains consistent with the previous scene: light walls with two framed desert landscape artworks. The text overlay now reads: '1. Start with clean, damp hair.' The lighting is bright and even, highlighting the texture of his hair. The color palette is dominated by the light gray of the towel, the olive-green of his shirt, and the natural tones of the background.
0:06product dispensing This scene first shows a medium shot of the man holding the 'HIGHLAND GLACIAL CREAM' tube directly in front of the camera, obscuring most of his face, with his light blue eye peeking over the top. The product is in sharp focus. The scene then cuts to a tight close-up of his right hand holding the tube, squeezing it to dispense a small, pea-sized amount of light green cream onto his palm. The cream has a thick, almost paste-like consistency. The background is a blurry continuation of the earlier setting, with light walls and subtle hints of the framed desert art. The text overlay reads: '2. Use about this much of Glacial Cream by Highland.' The lighting is soft and focused on the product and his hand, emphasizing the action of dispensing the cream. The color scheme focuses on the white and yellow of the product against the tan of his skin and his olive-green shirt.
0:09warming product in hands The scene is a close-up of the man's hands, cupped together, actively rubbing the dispensed cream between his palms. His fingers are intertwined, ensuring the product is evenly distributed and warmed. The man's face is visible in the background, out of focus, maintaining a serious expression as he concentrates on the task. The background hints at the light-colored walls and framed artwork. The text overlay states: '3. Warm it between your hands.' The lighting is consistent, soft and ambient, highlighting the motion of his hands. The primary colors are the natural skin tones of his hands, the olive-green of his shirt, and the blurred background elements.
0:10applying product to hair This scene captures the man vigorously applying the styling cream to his messy, dark hair. His hands are fully immersed in his hair, ruffling and working the product from root to tip. His head is slightly tilted down, showing the top and back of his head as he focuses on distribution. The background is a blurry suggestion of the light-colored walls and the framed desert artworks. The text overlay reads: '4. Make sure to apply evenly from root to tip.' The lighting is bright and even, highlighting the texture and movement of his hair as he styles it. The color palette centers on his dark hair, light skin, and olive-green shirt, contrasted with the soft, neutral background.
0:12final look and product reveal This sequence rapidly cuts through several shots showcasing the man's styled hair and his satisfaction. It begins with a medium close-up of his face, looking directly at the camera with a confident and slightly playful smirk, his hair now dramatically styled in a spiky, textured, 'Fight Club' inspired look. This cuts to a view from behind, showing his hands adjusting the back of his hair, emphasizing the finished style. Another shot shows him looking off to the side, smiling broadly, showcasing his profile and the hair's volume. He then returns to adjusting his hair while looking into the camera, before settling back into a confident, direct gaze. The final shot is a medium close-up of him holding the 'HIGHLAND GLACIAL CREAM' tube, now looking directly at the camera with a satisfied expression. Throughout, the text overlay reads: 'Done in just a few seconds.' The background remains consistent with the light walls and framed desert art. The lighting is soft and consistent. The color palette emphasizes his dark hair and beard, his light blue eyes, and the olive-green shirt, complemented by the product's white and yellow branding.
0:20faded product shot The scene is a medium close-up of the 'HIGHLAND GLACIAL CREAM' tube, held centrally by the man, whose face is blurred in the background. A soft, warm, light pink/orange filter or overlay is applied to the entire frame, creating a dreamlike or aspirational effect. The text overlay 'Done in just a few seconds.' is still visible, but the primary focus is on the subtly glowing product. The background is indistinct, and the lighting is diffused by the filter, creating a soft, warm ambiance. The colors are muted by the filter, emphasizing the white and yellow of the product against a hazy, warm backdrop.
0:21brand logo end card The scene displays the brand name 'HIGHLAND' in a bold, sans-serif, dark gray typeface, centered against a clean, plain white background. There are no other visual elements, only the brand's name. The lighting is bright and uniform, ensuring high contrast between the text and the background. The color palette is stark and minimalist: dark gray text on a pure white canvas, signifying a clear and direct brand statement. This serves as a simple, elegant end card.
