0:00Talking head intro
The scene opens with a medium shot of a young Caucasian woman sitting on what appears to be a bed, facing directly towards the camera and speaking. Her long, straight blonde hair cascades over her shoulders. She wears a light beige or off-white zip-up jacket with a ribbed texture, and a dark, plum-colored lipstick. Her expression is bright and engaging, with frequent smiles and hand gestures to emphasize her words. The background is a clean, minimalist bedroom setting with white walls, a large white headboard, and a white pillow on the bed behind her. To the right, a floor lamp with a white shade and a dark base is partially visible, along with a window. The lighting is soft and even, suggesting indoor ambient light. The overall color palette is warm and neutral, dominated by whites, beiges, and the woman's warm skin tone and hair. Text overlays appear on screen: 'So let me tell you the story', 'about how I found', 'the shapewear solution I've been dreaming of!', 'It all started with a skirt I wanted to wear to brunch.', 'You know the oneโflirty, cute.', 'but I needed something smooth underneath...', 'to feel confident.', 'I tried the usual shapewear I had and...', 'Disaster!'.
0:12Old shapewear problems (B&W montage)
This scene is presented in black and white, shifting from the previous colorful scene to emphasize frustration. The young woman is standing in a brightly lit room with stark white walls. A large potted plant with broad leaves sits on a dark wooden chest to her left, which is covered with a white fluffy throw blanket and a light green cushion. She is initially wearing a strapless bra and tight, high-waisted shorts in a shapewear style. She attempts to adjust the shorts, pulling them down, showing that they roll. She then turns to her side, looking over her shoulder with a concerned expression, again adjusting the shorts. The next shot shows her sitting on the chest, frustratedly pulling down the shorts, indicating discomfort and rolling. The final part of this scene shows her in a form-fitting, ribbed, strappy dress, also in black and white, holding her hands to her stomach and chest, conveying constant adjustment and dissatisfaction with the outfit's fit. The mood is one of exasperation and discomfort. Text overlays: 'First, it rolled down when I sat.', 'Then it rolled down when I walked.', 'And to make it worse, I could see through my outfit.', 'I felt like I was constantly adjusting!', 'You know that feeling, right?'.
0:21Introducing new shapewear
The video transitions back to full color, with the woman now standing in the same bright room with white walls, plant, and wooden chest. She is wearing a sleeveless, tight-fitting, ribbed, light brown or tan midi-dress with thin spaghetti straps, which highlights her figure. Her expression is now hopeful and excited. She holds up a folded, nude-colored shapewear slip, displaying it to the camera before unfolding it to reveal its full length and style. The new shapewear appears smooth and seamless. The lighting is bright and even. Text overlays: 'So after searching for a solution', 'I found this', 'Undetectable Shaping Skort Slip from Leonisa'.
0:26Trying on new shapewear
The woman is now wearing the nude-colored shapewear slip as a standalone mini-dress, paired with a strapless nude bra, in the same bright room with white walls. The slip is form-fitting and ends above her knees. She looks at her reflection and touches her waist and hips, demonstrating the smooth, seamless contour it provides. Her facial expression shifts from initial skepticism to clear satisfaction as she assesses the fit. She makes a sweeping gesture with her hands to show the overall smooth effect. The lighting is bright and consistent, enhancing the natural warm tones of the room and the woman's skin. The overall atmosphere conveys a sense of pleasant surprise and comfort. Text overlays: 'and, let me tell youโ', 'I was skeptical at first!', 'but this...', 'this was different!', 'I put it on and it was smooth.'.
0:32Shapewear side profile close-up
A close-up side profile shot of the woman from the waist down to her upper thighs, wearing the nude-colored shapewear slip. Her left hand is seen gently stroking her left buttock and thigh, emphasizing the perfectly smooth and seamless appearance of the garment. There are no visible lines, bulges, or seams, showcasing the 'undetectable' quality. The background is blurred, focusing entirely on the garment's fit on her body. The lighting is bright and highlights the smooth texture of the fabric. The color palette is primarily nude and warm skin tones. Text overlay: 'No weird lines.'.
0:33Demonstrating comfort of new shapewear
The woman returns to a medium wide shot, still wearing the nude shapewear slip and strapless bra in the same bright room. She faces the camera, touching her stomach with both hands, and expressing visible relief and comfort. Her expression is genuinely happy and satisfied. She moves her hands across her stomach and hips, as if marveling at the smooth fit. She raises her hands in a gesture of pleasant surprise, a slight tilt of her head conveying wonder. The lighting is bright and even, maintaining the warm and neutral color scheme. The overall atmosphere is positive and affirming. Text overlays: 'Just smooth, seamless comfort.', 'I was like: โWait, this is it?โ', 'It felt like it was made just for me.'.
0:38New shapewear under brown dress
The scene shows the woman in the same bright room, now wearing a form-fitting, ribbed midi-dress in a warm tan or light brown color, with thin spaghetti straps, layered over the nude shapewear slip. She faces the camera, confident and poised. She subtly moves her hands over her stomach and hips, indicating the smooth silhouette created by the shapewear underneath the dress. Her expression is calm and confident, with a slight smile. She then demonstrates the versatility of the shapewear by moving around, lifting her arms, and subtly shifting her body, showing that the garment stays perfectly in place without rolling or shifting, unlike the previous problematic shapewear. The lighting remains bright and consistent. The color palette is dominated by warm browns and neutrals. Text overlays: 'And guess what? It stayed in place ALL DAY.', 'I could sit, stand, move around', 'without any rolling, shifting or awkward adjustments.'.
0:45Smoothness and comfort of brown dress
In this scene, the woman continues to showcase the brown ribbed midi-dress and the underlying shapewear. She shifts her stance, places her hands on her hips, and then turns slowly to her side, allowing the camera to capture her profile. She then smoothly rotates to face the camera again, and finally twirls, making her long blonde hair fan out. This fluid movement highlights how lightweight and unrestrictive the shapewear is, making the dress drape beautifully without any visible lines or bulk. Her facial expression is joyful and playful, conveying the liberation she feels from not having to worry about her undergarments. The bright, neutral background remains consistent, emphasizing the clean lines of her figure. The overall color scheme is warm and earthy. Text overlays: 'It was full on game-changer.', 'The thing is so light and smooth', 'you don't even notice it under your clothes.'.
0:52Brown dress side profile close-up
A close-up side profile shot of the woman from her waist down to her upper thighs, similar to an earlier scene but now with the brown ribbed midi-dress. Her right hand is seen gently stroking her right buttock and thigh, emphasizing the perfectly smooth and seamless appearance of the dress and the underlying shapewear. No lines or bulges are visible through the dress fabric, underscoring the 'undetectable' claim. The background is blurred to maintain focus on the body and garment. The soft, bright lighting accentuates the fabric's texture and the smooth contour. The dominant colors are the warm brown of the dress and her skin tone. Text overlay: 'It hugs you just right.'.
0:54Waistband comfort and sitting
The woman is back in a medium wide shot, dressed in the light brown ribbed midi-dress. She places her hands on her waist, drawing attention to the comfort of the waistband area. Her expression is relaxed and content, with a gentle smile. She then gracefully sits down on the dark wooden chest, which is covered with a fluffy white blanket, without any visible struggle or adjustment, demonstrating that the shapewear remains perfectly in place even when seated. The action highlights the flexibility and non-rolling nature of the garment. The background remains the bright, minimalist room with the plant, maintaining a warm and inviting atmosphere. Text overlays: 'With no digging or squeezing.', 'Plus, the waistband is so soft and comfortable', 'so no muffin top here.'.
0:59Undetectable under dark clothes
The woman is now standing in the same bright room, wearing a new outfit: a dark grey, fitted, short-sleeved cropped t-shirt and a long, matching dark grey or black ribbed maxi-skirt, which fully covers the beige shapewear. She places her hands on her waist and hips, looking directly at the camera with a confident smile. Her gestures indicate the smooth, uninterrupted lines of her figure, even under darker, potentially more revealing fabrics. She emphasizes how the shapewear is 'undetectable' under this dark ensemble, reiterating its versatility. The lighting is bright and consistent, providing clear visibility of the dark garments. The color palette shifts to cooler, darker tones, demonstrating the product's adaptability. Text overlays: 'And it's undetectable!', 'Like, literally invisible under anything!', 'You can wear this under dresses, skirts, whatever!'.
1:05Undetectable under red dress
The woman is initially seen in the nude strapless bra and the beige shapewear slip. She then pulls a vibrant, form-fitting, ribbed red midi-skirt upwards over the shapewear, then pulls it up to her chest to reveal a full red midi-dress with thin spaghetti straps, now layered over the shapewear. She poses confidently, highlighting the smooth silhouette achieved with the bright, tight-fitting dress. Her expression is pleased and assured, demonstrating that the shapewear provides a perfect, invisible foundation even for bold colors. The background remains the bright room with the plant and wooden chest, providing a consistent setting. The color palette is striking, with the vibrant red dress contrasting against the neutral background. Text overlays: 'You'll never have to worry about shaper lines showing', 'or the awkward shifting again.'.
1:09Product close-up
The scene shifts to an overhead close-up shot of the nude-colored Leonisa shapewear slip. The garment is laid flat and slightly rumpled on a plush, white, fluffy faux fur rug, creating a soft and luxurious texture contrast. The adjustable beige shoulder straps with gold-colored clasps are clearly visible. A small white label with the 'LEONISA' logo and text is visible on the inner top edge of the garment. The camera slowly zooms in, emphasizing the fine details and smooth fabric of the shapewear, while subtly panning to highlight the tag. The lighting is soft and even, enhancing the garment's texture and natural nude color. The overall color palette is composed of soft beiges, whites, and gold accents. Text overlays: 'I can't believe how comfortable and smooth this is.', 'You need it in your life.', 'LEONISA', 'Get it now.'.