0:00split screen intro The scene features a split-screen composition. On the left, a medium shot of a woman with long wavy brown hair, wearing a black puffer jacket, smiles directly at the camera while speaking and gesturing with her hands. Her hands are visible in the lower center of the left frame. On the right, a full-body shot captured from a mirror reflection shows the same woman, viewed from a slightly high angle, posing in a long black puffer jacket and black ankle boots. She holds a white smartphone up to capture her reflection. The background behind her is a brightly lit bedroom with a bed and a wooden nightstand. A white text overlay in the center reads: 'This Responsible Down Puffer Jacket from Quince is a 10/10'. The lighting is bright and even, creating a clean, modern aesthetic. The dominant colors are black, white, and neutral tones from the bedroom furniture.
0:03puffer jacket try on A full-body shot of a woman in a bright, neutral-toned bedroom, standing in front of a bed with light bedding and pillows. She is wearing black leggings and a black long-sleeved top, trying on a long, dark purple puffer jacket. She holds the jacket open with her arms slightly outstretched, smiling pleasantly. The camera is static, capturing her from a straight-on perspective. The background includes a light wood headboard, a white bedside lamp on a wooden nightstand, and a patterned rug on the floor. The lighting is soft and natural. A white text overlay appears, initially saying 'On top of the' and then changing to 'beautiful design and just stunning material,'. The color palette is dominated by the deep purple of the jacket, contrasting with the black base outfit and the light, warm tones of the room.
0:06puffer jacket cuffs detail A medium close-up shot focuses on the torso and hands of a woman wearing a dark grey puffer jacket over a black long-sleeved top. Her hands are brought together in the center of the frame, demonstrating the integrated thumbhole cuffs of the jacket, which extend from the sleeves. She moves her hands, showcasing how the cuffs can keep her hands warm. The background is indistinct, suggesting an indoor setting with soft, diffused lighting. White text overlays appear sequentially: 'It's got these pockets', 'for your hands', and 'to stay warm'. The color palette is primarily dark grey from the jacket, black from the inner sleeves, and the natural skin tone of her hands. The mood is informative and practical.
0:10puffer jacket hood detail This scene quickly transitions between two close-up shots demonstrating the hood features of a dark grey puffer jacket. The first shot is a medium close-up of a woman pulling up the hood, revealing her smiling face, showcasing its adjustability. The second shot is an even tighter close-up on the drawstring attachments of the hood, highlighting the functional details. The background in both shots is a light, indistinct indoor setting with soft lighting. White text overlays appear, stating 'removable hood' and 'and then these drawstring attachments to keep you nice and warm'. The color palette is dominated by the dark grey of the jacket, with glimpses of the woman's hair and skin. The mood is practical and informative.
0:13puffer jacket closure detail This segment features two quick cuts, both medium close-ups on the torso of a woman demonstrating jacket features. The first shows her in a dark purple puffer jacket, highlighting the dual zipper and button-line closure down the front. Her hands move to fasten and unfasten the zipper and buttons. The second shot switches to a dark grey puffer jacket, where her hands are seen unzipping and reaching into a side pocket, emphasizing the practicality of the zipper pockets. The background remains a softly lit, neutral indoor setting. White text overlays appear: 'it's got both a zipper', 'and button-line detail', and 'and zipper pockets'. The dominant colors are the deep purple and dark grey of the jackets, with black from her undergarments and natural skin tones. The focus is on functionality.
0:17puffer jacket full length showcase This scene consists of several full-body shots of the woman in a bedroom setting, showcasing the full length and style of the puffer jackets. She first appears in a black puffer, standing straight, demonstrating its length past her calves, then pulls up the hood and spreads her arms. She then changes into a dark grey puffer, striking various poses, smiling, and adjusting the jacket to highlight its features. The background is consistent: a bed with light bedding, a wooden headboard, a wooden nightstand with a white lamp, and a patterned rug. The lighting is bright and even. White text overlays sequentially provide details: 'reaches all the way down past your calves', 'so you are going to stay ultra warm this', 'winter season', 'and also still look very, very chic', and 'and stunning'. The color palette shifts between the black and dark grey of the jackets against the warm, light tones of the room, creating an elegant yet practical impression.
0:24talking head pricing A medium shot of a woman with long wavy brown hair, wearing a black puffer jacket. She is smiling and talking directly to the camera, gesturing with her hands. The background is a softly lit, neutral indoor setting, likely the bedroom seen in previous shots, but blurred to keep focus on her. Her expression is animated and confident. A white text overlay at the bottom reads: 'I think it's priced so incredibly affordable'. The lighting is soft and even. The color palette is dominated by the black of her jacket and the warm tones of her skin and hair, creating an inviting and trustworthy atmosphere.
0:27product label reveal An overhead close-up shot focuses on the hood interior of a dark purple puffer jacket, which is laid flat on a light-colored surface, possibly a bed. A hand with painted nails and a silver ring on the ring finger reaches into the hood to reveal the brand label. The label, visible in black and white, reads 'Quince' along with sizing information 'M'. The lighting is bright and even, highlighting the texture of the puffer jacket. A white text overlay provides context: 'especially because I've been on the hunt for a winter jacket like this'. The color palette features the deep purple of the jacket, the black and white of the label, and the light skin tone of the hand, creating an intimate and detailed product view.
0:30mirror try on montage A quick montage of full-body shots of the woman in the bedroom, reflected in a large mirror. She first wears a dark purple puffer jacket, adjusting her hood and smiling, then transitions to a dark grey puffer, posing confidently while holding a white smartphone to capture her image. The bedroom background remains consistent with a bed, wooden nightstand, and patterned rug. The lighting is bright and consistent. White text overlays appear throughout, delivering a call to action and highlighting value: 'and they were well over 2x the price of this one', 'miss out on this', 'so make sure you', and 'beautiful down puffer jackets for yourself'. The scene combines product demonstration with a personal touch, showcasing the jackets' appeal and encouraging purchase. The colors transition between the deep purple and dark grey of the jackets against the soft, warm tones of the room.
0:36end card quince logo A minimalist end card featuring a solid white background. Black text appears in the center, first displaying 'SHOP NOW' in a sans-serif font, then transitioning to 'Quince' in an elegant, serif font. The lighting is bright and uniform, creating a clean and impactful final frame. The color palette is strictly black and white, providing a strong contrast and clear message. This scene serves as a clear call to action and brand reinforcement.
