0:00cooking meat stove top
An overhead shot looks down into a black cast iron pan, prominently branded 'LODGE', resting on an induction cooktop. Inside the pan, several small, roughly cubed pieces of dark red raw beef are sizzling in hot oil, with faint wisps of steam rising. Below the cooktop, on a richly toned wooden countertop with visible grain, a metal wire rack holds more raw beef cubes, seasoned with white specks, likely salt and pepper. The scene is brightly and evenly lit, accentuating the deep red of the meat and the texture of the pan. A white sans-serif text overlay at the top asks, 'Tired of not knowing what you're paying for meat EVERY month?'. A constant green banner at the bottom displays, 'Black Friday Deal: Free Filet Mignons, NY Strips, or Ribeyes for a year!'.
0:03freezer full of meat
A medium shot captures the interior of a white upright freezer, which is fully stocked with various frozen meat and seafood products. White wire shelves organize the contents. In the upper sections, multiple white and green packages are visible, potentially containing chicken or other frozen goods. The mid-sections feature clear plastic-wrapped packages of diverse meats, including a distinctly labeled 'ButcherBox' package containing dark red meat cuts. A light-skinned hand, adorned with a small, indistinct tattoo on the wrist, reaches into the freezer to retrieve a white-wrapped package. The lighting is bright and clean, typical of an indoor kitchen. The dominant colors are white from the freezer, the greens and whites of packaging, and the deep reds of the meats. A white text overlay at the top reads, 'ButcherBox is your meat and seafood solution for every day of the week.'. The green Black Friday Deal banner remains at the bottom.
0:07doorstep delivery
A medium shot, taken from an outdoor perspective, centers on the front door and entrance area of a house. A person is shown stepping out of a wide, arched wooden door, which features intricate glass panels. The individual carries a brown cardboard box, clearly labeled 'BUTCHERBOX'. The house's exterior is constructed with a combination of brick and stone masonry, providing a rustic yet sturdy appearance. On the porch, positioned on either side of the doormat, are two large, vibrant orange pumpkins and potted plants, adding seasonal decor. The scene is bathed in bright, natural daylight. The overall color scheme is warm, incorporating the rich brown of the door, the vivid orange of the pumpkins, and the earthy tones of the masonry. A white text overlay at the top states, 'In every doorstep delivery,'. The consistent green Black Friday Deal banner is present at the bottom.
0:09app interface product selection
This scene is a screen recording showcasing a mobile application interface, presumably for ButcherBox. The upper section of the screen displays the 'BUTCHERBOX' logo alongside a shopping cart icon indicating '2' items. Below this, there are navigation tabs labeled 'MEMBER FAVORITES', 'BEEF', 'POULTRY', and 'PORK'. The main content area presents various meat products in a grid layout, complete with high-quality images, detailed descriptions (e.g., '100% Grass-Fed, Pasture-Raised', 'New York Strips'), weight information, and an 'ADD TO BOX' button. The user scrolls downward, revealing an extensive selection of product options including chicken breasts, salmon, fully cooked chicken nuggets, ground beef, sirloin cuts, ribeyes, and uncured hot dogs. Dynamic white text overlays appear at the top, first stating 'you get 6 or more proteins per box,' then transitioning to 'with over 100 delicious options to choose from.'. The green Black Friday Deal banner remains fixed at the bottom throughout the scrolling.
0:16plated meal pasta
A close-up shot focuses on a white ceramic plate holding a serving of what appears to be pasta or ravioli. The dish is generously covered in a rich, glossy orange-red sauce and meticulously garnished with fresh, vibrant green herbs and finely grated white cheese. The food is presented against a softly blurred background, which subtly suggests a sophisticated restaurant or modern kitchen environment, bathed in warm, inviting ambient lighting. The depth of field is shallow, ensuring the food is in sharp focus, highlighting its appetizing textures and vivid colors. A white text overlay at the top reads, 'Everything is super high-quality,'. The omnipresent green Black Friday Deal banner is positioned at the bottom.
0:18aerial view farm
An aerial wide shot captures a vast and verdant agricultural landscape beneath a clear blue sky. In the foreground, neatly arranged rows of bright green crops stretch across the fields, possibly indicating corn or another staple field crop. In the middle ground, a well-maintained farm complex is visible, featuring several tall, white cylindrical silos, long arched metallic barn structures, and a collection of smaller, more traditional farm buildings distinguished by their red roofs. Beyond the farm, a dense, expansive forest blankets the horizon, displaying a beautiful mix of green, yellow, and orange foliage, suggesting early autumn. The natural lighting is bright and clear, indicative of a sunny day. The dominant colors are various shades of green, earthy browns, and the rich natural hues of the changing foliage. A white text overlay at the top states, 'sourced from certified farms with high animal welfare standards.'. The green Black Friday Deal banner is consistently displayed at the bottom.
0:22seasoning salmon
An overhead close-up shot focuses on four raw salmon fillets laid out neatly on a dark blue silicone baking mat, which itself rests on a light blue baking tray. The salmon fillets are a vibrant orange-pink color, indicating freshness. A light-skinned hand enters the frame, holding a dark green bottle, and proceeds to squeeze a stream of oil evenly over the fillets. Immediately after, another light-skinned hand shakes a spice grinder, presumably containing salt or pepper, over the fish. The scene is brightly and evenly lit, highlighting the fresh, appealing colors of the salmon. A white text overlay at the top states, 'With options like salmon, top sirloin, and chicken thighs'. The green Black Friday Deal banner is present at the bottom.
0:23searing steaks
A tight close-up shot captures two thick cuts of red meat, likely premium steaks, actively searing in a black cast iron pan. The pan is situated on a dark stove top. The steaks have already developed a rich, deep brown crust from the high heat, indicating a perfect sear. A light-skinned hand, holding silver metal tongs, is shown precisely flipping one of the steaks over to cook the other side. Fine wisps of steam are visible rising from the intensely hot pan, conveying the active cooking process. The lighting is warm and direct, effectively emphasizing the sizzle and the appetising browning of the meat. A white text overlay at the top states, 'With options like salmon, top sirloin, and chicken thighs'. The green Black Friday Deal banner is positioned at the bottom.
0:24plated chicken thighs
A close-up shot showcases a white ceramic bowl filled with a meticulously prepared meal. The focal point consists of two large, golden-brown chicken thighs, which exhibit beautifully charred skin and are glazed with a dark, glistening sauce. These rest atop a generous bed of fluffy white rice, complemented by tender, translucent yellow onions and strips of bright green bell peppers. A black fork, with its three tines, is artfully inserted into one of the chicken thighs, implying readiness for consumption. The background is softly blurred, providing a subtle hint of a dark kitchen countertop. The lighting is gentle and inviting, enhancing the appetizing textures and vibrant colors of the dish. A white text overlay at the top states, 'With options like salmon, top sirloin, and chicken thighs'. The green Black Friday Deal banner is consistently displayed at the bottom.
0:26meatball pizza
An overhead close-up shot presents a rustic-style pizza resting on a round wooden cutting board. The pizza features a visibly thick, golden-brown crust and is generously adorned with numerous small, browned meatballs, abundant melted white cheese, scattered specks of red tomato sauce, and fresh green herbs like basil or oregano. A fine dusting of grated white cheese is lightly spread over the toppings, adding to its appeal. The wooden board displays a warm, natural wood grain. The lighting is bright and even, effectively showcasing the delicious and rich texture of the pizza. A white text overlay at the top reads, 'to pre-cooked options like meatballs and chicken tenders.'. The green Black Friday Deal banner is maintained at the bottom.
0:29chicken tenders and celery
An overhead close-up shot features a selection of appetizer-style foods meticulously arranged on a round wooden serving board. The primary elements are several pieces of golden-brown, crispy chicken tenders or wings; some are coated in a vibrant orange sauce, while others display a distinct breaded texture. A small, pristine white bowl containing a creamy, light orange dipping sauce is positioned centrally. Alongside these, fresh, crisp, and vivid green celery sticks are neatly stacked. The wooden board has a natural, warm finish, providing a rustic backdrop. The lighting is bright and inviting, accentuating the varied textures and appetizing colors of the snacks. A white text overlay at the top states, 'to pre-cooked options like meatballs and chicken tenders.'. The green Black Friday Deal banner is continuously visible at the bottom.
0:31woman eating meal prep
A medium shot captures a young adult woman with long, dark, straight hair, seated at a modern kitchen counter. She is actively eating from a clear meal prep container using a silver fork. The woman is dressed in a dark green sleeveless top and wears a delicate silver necklace. Her facial expression conveys enjoyment as she chews her food, with her eyes slightly narrowed and lips subtly pursed. In the background, a contemporary kitchen setup is visible, featuring light-colored cabinets, a sleek stainless steel microwave, and pristine white countertops. Several blue-lidded meal prep containers are stacked neatly on the counter beside her. The lighting is bright, clean, and typical of an indoor kitchen environment. A white text overlay at the top reads, 'You can trust you're getting exactly what you pay for!'. The green Black Friday Deal banner is consistently present at the bottom.
0:34unboxing butcherbox
An overhead close-up shot depicts a pair of light-skinned hands, distinctly adorned with tattoos on the forearms (one appearing to be a floral design), in the process of unboxing a large brown cardboard 'BUTCHERBOX' delivery container. The hands carefully open the box, removing the initial layer of cardboard and protective insulation. Inside, a variety of vacuum-sealed packages of meat and other food items are revealed, packed snugly alongside what appear to be ice packs or dry ice for temperature control. The hands meticulously lift out several items, including clearly labeled packages of ground turkey, sockeye salmon, and other assorted packaged meats, showcasing the diverse contents. The background is a light-colored floor or countertop, providing a neutral setting. The lighting is bright and uniform. Sequential white text overlays appear at the top: initially 'And don't worry: Your box is the same base price every month. No extra budgeting needed!', which then transitions to 'Get everything you want, every time, delivered.'. The green Black Friday Deal banner remains fixed at the bottom.
0:44butcherbox product display
An overhead close-up shot presents an organized display of various ButcherBox products arranged neatly on a clean, pristine white surface. The assortment includes several vacuum-sealed packages of ground beef, large clear packages of vibrant sockeye salmon, smaller packages of boneless skinless chicken thighs, and two white plastic bottles of 'Butcher's Bone Broth'. Each package is distinctly labeled with the ButcherBox brand and provides essential product information, emphasizing the quality and wide selection of offerings. The lighting is exceptionally bright and uniform, serving to highlight the intricate details of the packaging and the fresh, appealing appearance of the products. The overall color palette is clean and sharp, primarily dominated by white, contrasted with the natural reds and browns of the meat and the varied colors of the product packaging. A white text overlay at the top reads, 'Get started with ButcherBox today!'. The green Black Friday Deal banner is consistently positioned at the bottom.
