0:00intro product demonstration
A woman stands in a modern kitchen, positioned behind a white countertop. She is in a medium shot, facing the camera and actively demonstrating a set of Caraway food storage and baking containers, which are organized in two grey fabric organizers. The containers are a light cream color with grey interiors. The kitchen background features white upper cabinets, a light grey patterned backsplash, and stainless steel appliances including a black Smeg toaster and a Wolf range. The lighting is bright and even, casting minimal shadows. The woman gestures with her hands as she speaks. Dominant colors are white, grey, cream, and the blues and black of her shirt. Text overlays appear: 'SO YEAH, CARAWAY' and 'THEY'RE NOT EFFING AROUND'.
0:04close up baking tray with nuts
A close-up shot of the woman holding a white baking sheet filled with a mix of roasted nuts and dried fruit. A folded, light green cloth napkin rests on top of the nuts. The woman's face and upper chest are visible, showing her excited expression as she looks at the camera and speaks. The background is slightly blurred, showing a wooden cabinet to her right and a hint of the kitchen environment. The lighting is bright and natural. The primary colors are the warm browns and reds of the nuts, the muted green of the napkin, and the blue and black stripes of her shirt. Text overlay appears: 'LOOK AT THE SHINE' and 'LOOK AT THE GORGEOUSNESS'.
0:06medium shot leaning on counter
The woman is back in a medium shot, leaning forward on the white kitchen counter with her forearms resting on it. In front of her are the Caraway storage organizers, now filled with cream-colored containers. She looks directly at the camera with an engaging smile and animated expression. The modern kitchen background, with white cabinets and stainless steel appliances, is clearly visible. The lighting remains bright and even. The scene maintains a clean and organized aesthetic with a dominant palette of whites, creams, grays, and the blues and black from her attire. Text overlay reads: 'CARAWAY ALL DAY'.
0:09medium shot holding flax seeds
The woman is again positioned behind the kitchen counter in a medium shot, holding a clear rectangular container filled with flax seeds in her left hand. The baking sheet with roasted nuts is still visible on the counter in front of her. She looks towards the nuts on the tray, appearing contemplative or ready to add an ingredient. The kitchen background is consistent with previous shots. The lighting is bright and even. The color palette includes the blues and blacks of her shirt, the white of the counter, and the earthy tones of the nuts and flax seeds. Text overlay: 'LET'S MAKE SOME SUPERMODEL GRANOLA'.
0:10close up baking tray and pointing
The camera transitions to a closer shot, focusing on the woman as she holds the white baking sheet with roasted nuts. She looks directly at the camera while talking and then points her right index finger emphatically to her right, off-screen, as if indicating a next step. The green napkin is still on the tray. Her face is expressive and animated. The background shows glimpses of a wooden door frame and a light-colored wall. The lighting is bright and clean. The dominant colors are the blues and blacks of her shirt, the brown and red tones of the nuts, and the soft green of the napkin. Text overlays appear: 'I'M GONNA LET THEM COOL OFF' and 'AND THEN WE'RE GONNA STORE THEM'.
0:14overhead pouring nuts
An overhead shot capturing a woman's hands pouring the roasted nut mixture from a white baking sheet into a light grey ceramic Caraway container positioned inside a stainless steel kitchen sink. The container is rectangular with rounded corners. A black spatula or cooking utensil rests in a black wire rack within the sink. Water droplets are visible on the sink surface, suggesting it might be wet. The focus is entirely on the action of transferring the food. The color palette is muted, consisting of stainless steel, grey, and the earthy browns of the nuts, with a hint of white from the baking sheet. No text or graphics are visible.
0:15medium close up shaking container
A medium close-up shot of the woman holding a small, cream-colored Caraway food storage container filled with the roasted nuts. The container has a clear, slightly smoked lid through which the nuts are visible. She holds the container with both hands, shaking it gently to demonstrate its seal. Her expression is bright and happy. The background is consistent with the kitchen setting. The lighting is soft and even. The colors are predominantly cream from the container, brown from the nuts, and the blues and blacks of her shirt.
0:16medium close up showing clean tray
The woman holds up a large, light grey Caraway baking sheet, facing the camera, demonstrating its cleanliness. The baking sheet is still wet, with visible water droplets on its surface. She speaks enthusiastically, looking directly into the camera. Her upper body is visible, and the kitchen counter and a window with outdoor greenery are in the blurred background. The lighting is bright, highlighting the sheen of the wet surface. The color palette is dominated by the light grey of the tray, the blues and blacks of her top, and the white of the countertop. Text overlays appear: 'CLEAN AS THE MINUTE I GOT IT' and 'I DON'T LIKE ANY STAINS ON MY COOKWARE'.
0:19medium shot luxury statement
The woman is once again in a medium shot, leaning on the white kitchen counter with the Caraway organizers and containers in front of her. She is addressing the camera with a determined yet playful expression, emphasizing her message. The kitchen background remains consistent, featuring white cabinetry and stainless steel appliances. The bright and even lighting creates a clean, well-lit environment. The colors are primarily cool tones of white, grey, and cream, contrasted by the vibrant blues and dark blacks of her shirt. Text overlays: 'IT'S QUIET LUXURY BUT' and 'I'M GONNA BE LOUD ABOUT IT'.
0:23medium close up demonstrating containers
A medium close-up shot of the woman holding up different Caraway containers. First, she holds a rectangular cream-colored ceramic container with a light grey interior, showing it open to the camera. Then, she demonstrates another container with a cream-colored lid, holding it horizontally. Her hands are active as she presents the features of the items. The kitchen background is slightly out of focus. The lighting is bright and highlights the smooth texture of the ceramic. The color palette focuses on the cream and light grey of the products against the blue and black of her shirt. Text overlays: 'THESE ARE CERAMIC', 'YOU CAN BAKE IN THESE', 'YOU CAN FREEZE IN THESE', 'JUST DON'T BAKE THE LIDS'.
0:27close up lids with logo
A close-up shot focused on the lids of several Caraway storage containers. The lids are clear with a slight smoky tint, framed by a cream-colored plastic edge. The 'Caraway' logo is subtly visible on the surface of one of the lids. The containers underneath are light grey. The angle is slightly elevated, looking down at the containers. The lighting is soft but effective in highlighting the brand logo and the texture of the materials. The color scheme is neutral, with cream, light grey, and clear/smoky tones. Text overlay: 'THEY LOOK GORGEOUS'.
0:29overhead drawer organization
An overhead shot looking directly down into a kitchen drawer, showcasing a highly organized arrangement of Caraway storage containers. The containers vary in size and shape, predominantly in cream, with one prominent rectangular container in a muted reddish-orange hue. Some containers have wooden lids, and others have grey bands. The drawer itself appears to be a light wood or laminate. The arrangement is neat and maximizes space. The lighting is bright and illuminates the contents clearly. The color palette includes natural wood tones, cream, muted red, and grey. Text overlay: 'THEY DON'T HAVE SKETCHY CHEMICALS'.
0:31medium shot demonstrating straps
The woman is back in a medium shot behind the kitchen counter, interacting with the Caraway organizers. She leans forward, gestures, and then pulls out a light grey baking sheet with a silver cooling rack from one of the organizers, demonstrating its strap feature. She speaks directly to the camera with a confident expression. The familiar kitchen background with white cabinets and stainless steel appliances is visible. The lighting is bright and even. The color palette features the blues and blacks of her shirt, the whites and grays of the kitchen, and the cream and silver tones of the Caraway products. Text overlays appear: 'THESE HAVE STRAPS BUCKLE UP', 'YOU'RE MOVING FROM ONE HOUSE TO ANOTHER', and 'DON'T WORRY WE GOT YOU'.
0:36medium shot call to action
The woman is in a medium shot, leaning on the white kitchen counter with the Caraway organizers and containers in front of her. She smiles broadly and looks directly at the camera, ending her presentation with a call to action. The modern kitchen background, including white cabinets and stainless steel appliances, is in full view. The bright, even lighting creates a clean and inviting atmosphere. The dominant colors are the white and grey of the kitchen, the cream of the containers, and the blue and black of her striped shirt. Text overlays appear: 'WHO'S READY TO UPGRADE THEIR KITCHEN' and 'SHOP THE BLACK FRIDAY SALE NOW'.
