0:00product display target outdoor A medium shot featuring three First Day supplement containers held by hands in the foreground, against a blurred background dominated by a large red Target logo. The containers are cylindrical, in varying shades of light blue, green, and red, each with 'first day' branding and product names like 'THE MULTI KIDS', 'WOMEN', and 'TEENS'. They feature illustrations of raspberries and tropical leaves. The hands holding them have subtle rings. The lighting is bright and natural, suggesting outdoor daylight. A white text overlay 'Putting your health first just got easier' appears in the lower left quadrant. The overall color palette is vibrant with the red of Target and the product labels.
0:00picking up basket in store A medium shot focuses on a person's hands as they pick up a red shopping basket from a stack of two identical baskets, positioned on a metal stand. The basket has the white Target bullseye logo on its side. The background is an indoor supermarket setting, slightly blurred, showing a section with flowers or plants to the left, and dark shelving units. The lighting is artificial, bright and even, typical of a retail environment. The white text overlay 'Putting your health first just got easier' remains at the bottom left. The primary colors are red from the basket and the muted greens and browns of the background.
0:01store aisle signs An upward-angled wide shot of a retail store ceiling, focusing on various overhead red signs indicating product categories. Signs visible include 'Cold & Flu', 'Vitamins', 'Supplements', 'Protein Powder', 'First Aid', 'Foot Care', and 'Pain Relief'. The ceiling consists of white acoustic tiles with numerous rectangular fluorescent light fixtures providing bright, even illumination. Small black security cameras are mounted on the ceiling. The overall color palette is dominated by the bright red of the signs against the stark white ceiling. There are no people visible, and the scene emphasizes the organizational structure of the store.
0:03product display indoor A medium shot showcasing three First Day supplement containers in the foreground, held by hands against a soft, blurred indoor background. The containers are cylindrical, featuring light blue, green, and red designs with 'first day' branding and product names like 'WOMEN', 'TEENS', and 'KIDS'. They have vibrant illustrations of raspberries and tropical leaves. The background appears to be a warm-toned wooden shelf, softly out of focus. The lighting is soft and even, highlighting the product packaging. White text overlay 'Helping your family build healthy habits' is positioned in the top left quadrant. The color palette is bright and inviting, contrasting the colorful packaging with the neutral background.
0:03placing product in basket A medium, slightly high-angle shot captures a person's hands dropping a First Day supplement container into a red Target shopping basket. The basket, with its white Target bullseye logo, is prominently displayed in the foreground, occupying the lower half of the frame. The background is a blurred view of a store aisle with various shelved products in colorful packaging. The lighting is typical retail, bright and even. The white text overlay 'Helping your family build healthy habits' remains in the top left. The focus is on the action of placing the product, highlighting ease of shopping.
0:04full shopping basket An overhead shot looking down into a red Target shopping basket, which is now filled with various First Day supplement containers. The containers are scattered and slightly askew within the basket, showcasing different product lines like 'KIDS THE MULTI', 'TEENS THE MULTI', 'WOMEN PRE+POST PROBIOTIC', and 'NIGHTTIME RESET MAGNESIUM', identifiable by their distinct colors (green, light blue, purple, red) and labels. The white Target bullseye logo is visible on the inner bottom surface of the basket. The lighting is bright and even, highlighting the products. The white text overlay 'Helping your family build healthy habits' persists in the top left. The scene emphasizes the variety and quantity of products available.
0:05checkout conveyor belt A medium shot shows a person's hands placing three First Day supplement containers onto a black checkout conveyor belt. The containers are individually placed from left to right. In the blurred background, a cash register and a sign that reads 'join free & get deals automatically with Target Circle' are visible. The lighting is typical indoor retail lighting, bright and functional. The hands are actively engaging with the products, moving them forward for scanning. The color palette is muted, with the vibrant product packaging standing out against the dark conveyor belt and machine.
A close-up shot focuses on a person's hands as they place a First Day supplement container into a white plastic Target shopping bag. The bag features the prominent red Target bullseye logo and red stripes. The hands are carefully lowering the product into the bag. The background is softly blurred, showing a glimpse of the retail environment. The lighting is bright and even, highlighting the action. This scene emphasizes the completion of the shopping experience.
0:07product outdoor target logo A medium shot captures a person's hands holding a First Day supplement container prominently in the foreground. The container is green and light blue with the 'first day' branding. In the blurred background, a large red Target logo, indicating the exterior of a store, is clearly visible. The lighting is bright and natural, suggesting an outdoor setting on a sunny day. The white text overlay 'First Day is now available at Target' appears at the top center. The scene highlights the availability of the product at Target.
0:08opening product lid A close-up shot focuses on a person's hands as they open the lid of a First Day supplement container. The container is light blue with a tropical leaf design. The lid, which is being twisted off, has text that reads 'YOUR FIRST DAY OF BETTER HEALTH STARTS NOW'. The background is a blurred outdoor setting, possibly a parking lot with asphalt. The lighting is bright and natural, emphasizing the texture of the hands and product. The white text overlay 'First Day is now available at Target' persists at the top center. The scene creates an intimate and engaging feel, inviting the viewer to interact with the product.
0:09taking gummies out A close-up shot of a person's hands reaching into a First Day supplement container to pull out two red gummies. The container is predominantly light blue with a tropical leaf design. In the blurred background, a large red Target logo is visible, suggesting the outdoor setting of a store. The lighting is bright and natural, highlighting the color and texture of the gummies. The white text overlay 'First Day is now available at Target' remains at the top center. The scene focuses on the product's form (gummies) and ease of consumption.
0:11probiotic gummies A tight overhead close-up shot looking directly into a vibrant blue cylindrical container filled with numerous small, translucent orange gummies. The gummies have a slightly irregular, soft texture. The container itself is simple, contrasting with the warm orange of the gummies. The background is a stark, bright white surface, creating a clean and minimalist aesthetic. Bright, direct lighting from above highlights the texture and color of the gummies. A white text overlay '3-in-1 Probiotic' is centered at the bottom of the frame. This scene provides a clear view of the product itself.
0:12magnesium gummies A tight overhead close-up shot looking directly into a vibrant blue cylindrical container filled with numerous small, translucent yellow gummies. The gummies have a slightly irregular, soft texture, similar to the previous scene. The container is simple, providing a strong contrast to the bright yellow of the gummies. The background is a stark, bright white surface, maintaining a clean and minimalist aesthetic. Bright, direct lighting from above emphasizes the texture and color of the gummies. A white text overlay 'Calming Magnesium' is centered at the bottom of the frame.
0:14no junk multi gummies A tight overhead close-up shot looking directly into a vibrant blue cylindrical container filled with numerous small, translucent red gummies. Some gummies are berry-shaped, others are more abstract. They have a slightly irregular, soft texture. The container is simple, providing a strong contrast to the deep red of the gummies. The background is a stark, bright white surface, maintaining a clean and minimalist aesthetic. Bright, direct lighting from above emphasizes the texture and color of the gummies. A white text overlay '"No Junk"™ Multi' is centered at the bottom of the frame, accompanied by a small purple circular badge also featuring 'NO JUNK'.
0:15target logo full screen A static, full-screen shot dominated by the iconic red Target bullseye logo, centered on a pure white background. The logo consists of a solid red outer ring and a smaller red inner circle, separated by a white ring. The image is clean, sharp, and minimalist, ensuring immediate brand recognition. The lighting is bright and even, highlighting the crisp lines of the logo. This serves as a strong brand identifier and transition.
0:16final product display cta A static, composed shot featuring three First Day product containers arranged on a clean white surface in the lower third of the frame. From left to right, they are 'PRE+POST PROBIOTIC Women' (red label), 'THE MULTI Kids' (green label), and 'NIGHTTIME RESET MAGNESIUM Teens' (light blue/purple label). Each container is accompanied by fresh fruit: sliced peach and raspberries next to the red container, more raspberries for the green container, and sliced grapefruit for the blue container. The background is a solid light blue. White text at the top reads 'Real results you Can taste & feel.' A prominent red rectangular button at the bottom states 'Now at Target.com'. The lighting is soft and even, highlighting the products and fresh ingredients. The overall color palette is bright, clean, and inviting, emphasizing health and natural ingredients.
