0:00intro hearing loss prevention
A bright, gradient background transitioning from off-white at the top to a light blue at the bottom. The top portion of the screen displays large, bold, gray text "3" followed by orange text "THINGS". As the video progresses, more blue text "YOU CAN DO" and then "TO PREVENT HEARING LOSS" appears, expanding on the initial phrase. In the lower-middle section, an animated illustration of a large, peach-colored human head in profile, facing right, is visible. A white hearing aid with a blue tip is placed behind its ear. Surrounding the head are stylized light blue wave-like shapes, suggesting sound waves or fluid. A small, stylized male doctor character in a white lab coat and blue scrubs stands to the right of the head, holding a clipboard and pen, appearing to be observing or treating the ear. The overall color palette is light and clean, utilizing pastel blues, peach, white, and a touch of orange and grey for the text, conveying a medical and informative tone.
0:03smoking prevention tip
The scene opens with a clean, light off-white background. Large, bold text appears on screen: a gray "1" followed by blue "AVOID" and then orange "SMOKING". Below the text, a prominent red circular "no" symbol with a diagonal line (prohibitory sign) forms. Initially empty, a white cigarette with a burning orange tip and a filter slowly slides into the center of the red circle, aligning with the diagonal line to symbolize "no smoking". Subsequently, the text "SMOKERS ARE MORE LIKELY TO HAVE HIGH-FREQUENCY HEARING LOSS" slides onto the screen in blue and orange. A stylized male character with a beard and dark hair, wearing a light blue t-shirt and dark gray pants, is animated, holding a cigarette between his fingers, exhaling stylized gray smoke plumes that curl upwards. His expression is neutral, and he is positioned in the lower right portion of the frame, looking up towards the text. The lighting is bright and even, highlighting the clear graphic elements. The color palette emphasizes red for prohibition and orange for key information, contrasting with the blue and gray text.
0:11smoking quantity risk
The scene continues with the light off-white background. The text "THE NUMBER OF CIGARETTES MATTERS, TOO" in blue and orange appears at the top. Below, a stylized hand with medium-dark skin, wearing a plaid shirt (red, white, and dark blue pattern), emerges from the bottom of the frame, holding an open red and white cigarette pack from which several golden-tipped cigarettes are protruding. This hand then exits, and a new animation appears: a row of ten white cigarettes with golden tips arranged horizontally across the top-middle of the screen, representing "10 CIGARETTES A DAY". Below this, an animated elderly man with gray hair and a white beard, wearing a light blue sweater, cups his hands to his ears, portraying difficulty hearing. A yellow speech bubble with a black question mark and exclamation mark appears next to his head, emphasizing his confusion or struggle to hear. The text "MAKES HEARING LOSS 40% MORE LIKELY" in orange appears below him. This then changes to a longer row of cigarettes (more than ten), and the text below changes to "RAISES THE RISK TO 60%". The overall composition uses clear, flat illustrations and a bright, well-lit aesthetic to convey information concisely.
0:22medication risk warning
The scene begins with a light off-white background that subtly gradients to a very light blue at the bottom. A large, bold gray "2" followed by blue text "BEWARE OF" and orange text "OTC MEDICATIONS" appears at the top. In the center of the frame, an animated blue blister pack with four red and white capsules, a white pill bottle with a red cap and blue label, and loose blue and red capsules and white pills progressively animate into view. Below these items, the text "IBUPROFEN ACETAMINOPHEN ASPIRIN" appears in a blue box with white text. As the animation continues, the text "OTOTOXIC MEDICATIONS" in blue and orange, and then in red text "'POISON FOR THE EARS'" slides in at the top. Simultaneously, a prominent yellow triangular warning sign with a black skull and crossbones symbol blurs into focus over the existing medication illustrations, visually indicating danger. The pills and bottles become slightly blurred in the background, drawing focus to the warning. The scene uses bright, clean graphics and a combination of animation and text overlays to deliver a clear warning about medications.
0:36diet and hearing health
The scene starts with a light off-white background with a subtle light blue gradient at the bottom. A large, bold gray "3" followed by blue text "WATCH" and orange text "WHAT YOU EAT" appears at the top. Initially, three animated unhealthy food items appear in the center: two chocolate-frosted donuts with sprinkles, a red hot dog on a fork with stylized steam, and a red and white striped container of french fries. These represent foods high in sugar, salt, and saturated fats. They then disappear, replaced by an array of colorful and stylized healthy food items that animate onto the screen from left to right: green cucumber slices and a whole cucumber, yellow bananas, a purple beet, a red apple (with one half cut open), a green bell pepper, a purple eggplant, a white milk carton, white eggs (fried and hard-boiled), and a red shrimp. Above these foods, the text "DIETS RICH IN FRUITS AND VEGETABLES, FOLIC ACID AND POTASSIUM" appears in orange and blue. Below the food items, blue text "CAN DECREASE THE RISK OF HEARING LOSS" is displayed. The visual elements are brightly colored and cartoonish, making the information accessible and engaging. The lighting is even and bright.
0:46call to action doctor
The scene features a medium shot of a live-action woman standing against a very light, almost white background that has a subtle gradient towards light blue at the bottom. She is positioned in the lower-left quadrant of the frame, addressing the viewer directly. Above her, blue text "IF YOU NOTICE A CHANGE IN YOUR HEARING," and then orange text "CONTACT YOUR DOCTOR" appears. Simultaneously, two animated cartoon characters slide into the upper-right portion of the frame: an elderly man with gray hair and a beard, wearing an orange shirt and gray pants, and a younger doctor in a white lab coat with a pink undershirt and dark pants, holding a clipboard. They stand facing each other, suggesting a consultation. The woman's upper body is visible, and she gestures slightly with her hands as she speaks. The lighting is soft and even on the woman, creating a friendly and approachable atmosphere, contrasting with the flat, bright animation in the background.
0:51website information
The scene shows a clean, light off-white background with a subtle light blue gradient at the bottom. Large, bold blue text "FOR MORE INFORMATION, GO TO:" is centrally displayed at the top. Below this text, a rectangular white search bar with rounded corners and a magnifying glass icon next to it animates into view. As it appears, the text "AARP.ORG" is typed out inside the search bar, letter by letter. A mouse cursor animation then appears and clicks on the magnifying glass icon. The overall aesthetic is minimalist and functional, guiding the viewer to a specific resource. The lighting is bright and even.
0:55aarp logo
The scene is dominated by a stark white background. A stylized red 'A' logo with a swoosh leading into the letter appears first, then transforms into the full "AARP" logo with the registered trademark symbol (®) at the end. The logo is centrally placed and remains static. The color palette is limited to red and white, creating a strong, recognizable brand presence. The lighting is bright and uniform.
