0:00Host on CNBC article overlay
A medium shot frames a young woman with long dark hair, wearing a light gray knit sweater, who is overlaid onto a mobile phone screen displaying a CNBC article. The article's headline reads "Walmart's Marketplace boom: How lax vetting came with identity theft and fakes." The background behind the woman appears to be a light-colored wall, providing a simple contrast. Her upper body is visible, and she actively gestures with her hands as she speaks directly to the camera. The CNBC article features black text on a white background, with a prominent "RETAIL" tag. Throughout the scene, dynamic teal-colored text overlays appear and disappear, highlighting key phrases from her speech, such as "COUNTERFEITS AT WALMART", "AREN'T A TINY PROBLEM", "THEY'RE WIDESPREAD", "A RECENT CNBC INVESTIGATION", "FOUND THAT AT LEAST 43 SELLER ACCOUNTS", "POSED AS LEGITIMATE BUSINESSES", "BUT WERE ACTUALLY SELLING COUNTERFEIT PRODUCTS", "THAT MEANS THAT BUYERS WERE PURCHASING PRODUCTS THAT THEY THOUGHT WERE REAL", and "BUT WERE ACTUALLY NOT". The overall color palette is a mix of muted grays and whites from the article, with the vibrant teal text overlays and the red and blue CNBC logo providing color accents.
0:16Host talking to camera close up
A close-up shot focuses on the young woman from the previous scene, who is now directly facing the camera in a more intimate home setting. The background reveals light gray walls, with a white door partially visible on the left and a bed with white and gray bedding on the right, suggesting a bedroom or personal living space. The lighting is soft and even, possibly natural light from a nearby window, creating a gentle glow without harsh shadows. Her expression is earnest, direct, and conveys sincerity as she speaks. Dynamic teal-colored text overlays continue to appear and disappear, reinforcing her message with phrases like "THIS CAN BE REALLY PROBLEMATIC", "TO BUYING VITAMINS ONLINE", "SUPPLEMENTS", and "OTHER THINGS THAT WE PUT INTO OUR BODIES". The overall atmosphere is calm and personal, enhancing the direct address to the audience.
0:24Woman unboxing Grove delivery
This wide shot captures a modern and bright kitchen interior. A woman walks into the frame from the left, carrying a large brown cardboard box labeled 'Grove'. She approaches a light-colored kitchen island, which features a prominent wooden base, and carefully places the box on its pristine surface before opening it. The kitchen's design includes a dark teal hexagonal tile backsplash behind a stainless steel refrigerator on the left and sleek white upper cabinets. A dark arched doorway in the background leads to another room, revealing a blue wall and a wooden cabinet, suggesting an open-concept living space. The floor is covered with light wooden planks arranged in a distinct herringbone pattern. The lighting is bright and even, likely a combination of natural light from windows and well-placed overhead fixtures. The woman smiles as she opens the box, looking down at its contents with anticipation. A teal circular graphic with a white gift icon and the text 'EXCLUSIVE OFFER NEW CUSTOMERS' is overlaid on the bottom left corner of the screen. A teal text overlay reads 'THEY'RE COMING FROM A VETTED SOURCE'.
0:28Supplement product display
A close-up, slightly overhead shot showcases a diverse array of supplement bottles and packages meticulously arranged on a light-colored kitchen counter. The background is softly blurred, hinting at a kitchen window with vibrant green foliage visible outside, suggesting a natural and healthy environment. Numerous brands and types of supplements are prominently displayed, including 'CALM GUMMIES' (Natural Vitality), 'Mary Ruth's Liquid Morning Multivitamin', 'Kids Multivitamin' (Mary Ruth's Organic), 'Creatine', 'Almond Protein Powder' (Wellious), 'Hilma Daily Pre + Probiotic', '8 Greens', 'Magnesium Ashwagandha' (New Chapter), and 'Cymbiotika'. The packaging features a variety of bright colors, contributing to a visually appealing and energetic display. The lighting is bright and even, effectively illuminating each product label and making them clearly legible. The teal 'EXCLUSIVE OFFER NEW CUSTOMERS' graphic remains present in the bottom left corner of the screen. A teal text overlay reads 'EVERY SINGLE BRAND THAT THEY CARRY IS VETTED'.
0:31Organizing supplements on shelves
A medium shot captures a person's hands as they carefully place various supplement containers onto a series of wooden floating shelves. These shelves are mounted against a striking dark teal hexagonal tile backsplash, which provides a modern and aesthetically pleasing background. The shelves themselves are adorned with an assortment of kitchenware, including clear glass pitchers, mugs of various designs, and a vibrant pink plant hanging from a pot, adding a touch of nature and warmth. In the center, a large, arched wooden cutting board leans against the tiled wall, serving as a rustic backdrop for some of the displayed supplements. The lighting is bright and overhead, casting gentle, soft shadows that enhance the depth of the scene. The hands are seen arranging different products such as 'Almond Protein Powder' (Wellious), 'Creatine', 'Buoy Hydration Drops', and 'Ultima Replenisher'. The teal 'EXCLUSIVE OFFER NEW CUSTOMERS' graphic is visible in the bottom left corner. Teal text overlays dynamically appear and disappear, stating 'AGAINST STRICT SAFETY STANDARDS', 'WITH FULL INGREDIENT TRANSPARENCY', 'THAT MEANS NO KNOCK-OFFS', and 'NO MYSTERY PILLS'.
0:36Woman preparing supplement drink
A wide shot revisits the same modern kitchen as in Scene 3. The woman, now dressed in a warm orange-brown short-sleeved button-up shirt and dark trousers, stands at the kitchen island. She performs a series of actions: first, she fills a clear glass with water from a modern kitchen faucet, then she takes a supplement container (identifiable as 'Creatine') and scoops white powder into the glass, stirring it thoroughly with a spoon. The kitchen is well-lit, with a large window on the left side allowing ample natural light to stream in, creating a bright and airy atmosphere. The dark teal hexagonal tile backsplash and wooden floating shelves, adorned with various kitchen items, are visible behind her. A stylish gold spherical pendant light hangs from the ceiling, adding a contemporary touch. The overall color palette is warm and inviting, with the woman's orange shirt and the wooden accents contrasting pleasantly with the cool teal tiles. The teal 'EXCLUSIVE OFFER NEW CUSTOMERS' graphic is displayed in the bottom left corner. Teal text overlays appear, stating 'JUST CLEAN TRUSTED SUPPLEMENTS THAT ACTUALLY WORK', 'SKIP THE GUESSWORK', and 'SHOP WITH PEACE OF MIND AT GROVE'.
0:42Brand logo and call to action
The entire frame is filled with a solid, uniform teal background, providing a clean and impactful visual. White text appears centrally and dynamically, transitioning between different messages. Initially, the text reads "Exclusive offer with first order." This is then replaced by the prominent "Grove Collaborative" logo, featuring the word "Grove" in a clean sans-serif typeface with "COLLABORATIVE" positioned directly below it, and the phrase "Exclusive offer with first order" reiterated beneath the brand name. The final transition shows the logo changing to a stylized white leaf icon, then evolving into three stacked leaf icons, with the clear call to action "Shop Grove" appearing below. The lighting is perfectly flat and even, as this scene is entirely composed of graphics and text, designed for maximum clarity and brand reinforcement.
