0:00christmas tree intro
The scene opens with a clean, minimalist full-frame shot of a plain, light olive-green background (hex #d5eccd). Centrally placed is a stylized, flat Christmas tree graphic, colored in a deep forest green with red poinsettia-like flowers and small, light beige starbursts serving as ornaments. Above the tree, bold, sans-serif text in dark forest green reads 'Treat yourself to Wellness'. The lighting is soft, even, and diffused, creating a cheerful and festive mood without harsh shadows. The overall color palette is dominated by the light green background, complemented by the dark green, red, and beige of the graphic and text. The camera is static, focusing solely on this graphic and text composition.
0:01product reveal with tags
This scene presents a dynamic, evolving composition of various health and wellness products on a consistent light olive-green background (hex #d5eccd). Products appear to 'drop' into the frame from various angles, settling into a dense, somewhat circular cluster. The initial set includes supplement bottles, powders, and a small liquid dropper, with brands like 'California Gold Nutrition Omega-3', 'NOW Creatine Monohydrate', and 'HydrationUP' clearly visible. A white, speech bubble-like tag with a brown string appears at the left, stating 'Great deals on 50,000+ products' (visible from ~1500ms). As the scene progresses (~4000ms), new products like 'Life Extension BioActive Complete B-Complex' and 'Xyli-White Platinum Mint' toothpaste are added, and the previous tag is replaced by 'Health, fitness, beauty & more!'. Around ~7000ms, a large 'California Gold Nutrition Sport Very Vanilla Whey Protein Isolate' bag drops into place, and a third tag appears at the bottom, reading 'Stored well and delivered fresh'. By ~9000ms, all products are arranged, and the primary headline 'Boost your routine this season' appears in bold green text at the top center. The lighting is bright and even, highlighting the diverse packaging colors from white, orange, and blue to black and pink. The background remains light green, and all elements are sharply lit with no noticeable shadows, maintaining a clean, commercial aesthetic. There is no camera motion, but the products and text tags animate into and out of the scene.
0:10iherb logo and cta
The scene transitions to a solid, vibrant green background (hex #69b329), which is overlaid with a subtle, animated pattern of lighter green line-art icons. These icons represent various health, beauty, and food-related items like pills, lemons, leaves, bottles, and garlic, and they continuously pan and shift across the background, creating a dynamic texture. In the center, two white dots initially appear, which then animate to form the large, bold white 'iHerb' logo. Shortly after, a rectangular call-to-action button in a darker shade of green slides up from beneath the logo, displaying 'Shop deals' in white sans-serif text. The lighting is bright and even, emphasizing the brand's vibrant color palette and the clarity of the logo and text. The overall mood is fresh, clean, and direct, prompting user engagement. The camera remains static, while the background pattern provides subtle movement and the logo/button animate into position.
